Posts Tagged as Selling Agent Tips

Our Secrets: Tips You'd Love to Share with Sellers

Our Secrets: Tips You’d Love to Share with Sellers

You know you have some; most agents have at least one: Secrets. The kind you want to share with sellers, but are afraid to. In today’s real estate selling tips, we’ll look into these secrets, and what may be lost when agents keep them under wraps.

What Secret Real Estate Selling Tips are You Keeping from Sellers?

– It’s not the Lawn Maintenance – Smells Sell.
Or don’t as the case may be. Some agents mow the grass before each showing to appeal to buyers. Closely related to areas of your brain linked with memories and emotion, smells market to buyer nostalgia.

– Staging Isn’t Static.
The staging secret’s out of the bag… but the details are not. Most home buyers (and even some realtors) don’t know elaborate, cozy spaces fare better in the winter, while simpler, sparser décor rules summer.

– Discounted Agent Commissions are No Deal.
Agents proposing discounts typically offer sub-par services. Excellent agents execute fast, flawless transactions that net top dollar, earning every penny.

– The Right Price is Important – But so are Bands.
The need to set the right price is no secret, but staying within ‘bands’ will net more foot traffic and offers. Priced too high? Buyers looking for lower price-points will miss the listing, and those looking for a ‘fancier’ home may be disappointed.

– Black Holes are Real.
And they exist in the real estate market. Sellers who list right before people go out of town for major holidays are often sucked-in.

– Exaggerations Take a Bite Out of Sales.
Sellers overstating a goldfish pond as a waterfront retreat drive off disappointed buyers in droves, extending listing times. Realistically describing features net far better results.

– Huge Price Drops Make Sellers Look Desperate.
Price right from the start. Multiple offers are far better than greedy, unrealistic pricing.

Looking for a few more secret real estate selling tips and tricks you can keep to yourself? Sneak-a-peek at Properties Online today.

How to Guide Buyers Into a Winning Bid

Scripts to Help You Encourage Your Seller to Lower the Asking Price

The Internet Argument
Sellers often say, “But everyone finds their own homes on the Internet these days…” A great theory, but buyers still need an agent to show the home. And when buyer’s agents are pushed into the showing, you can be sure they’ll point out every flaw in the house… potentially some that sellers never knew existed – and that the price is too high. Sellers are, in essence, pushing for every buyer’s agent NOT to sell their home.

That Whole ‘Morality Thing’
Shouldn’t realtors put their clients’ interests first? While the exceptional ones do, in the real world, things often work out differently. Discounted services alienate buyer’s agents. In a perfect world, a good agent should explain up-front how they’re paid: No salary, only a commission if a home is sold.

When sellers also consider agents also don’t: A: Work for free, or B: Like being paid less for the same job (a demotion), that measly 0.5-1% starts looking a bit petty – especially in addition to all the other negative effects of ‘discounted commissions.’ Among top real estate selling tips: Here is where a sit-down with clients and a buyer’s agent contract shine, ensuring all parties understand the situation – and get the services/salary they deserve.

The Illogic of Discounted Services
Good doctors and lawyers don’t discount their rates. They don’t have to. Clients flock to them because of their superior abilities. It is the same for buyers and sellers agents, which each likewise require a specific skillset for success.

Clients should be asking themselves why an agent would discount their services: What aren’t they getting? Experience? Attention? Marketing? Accurate pricing? Each agent has their own way of doing things. We are not lemmings. Lousy agents are easy to identify: They’ll do anything to get a listing.

Don’t do anything. Do it right, with the latest real estate selling tips and technology from PropertiesOnline. Learn more today.