Veterans of real estate marketing know that sellers are infamous for overlooking home flaws. From the serious to the seemingly silly, even infinitesimal imperfections can be huge deal breakers for buyers. Which ones come out on top? Point these flaws… Read More »Did You Know These Seven Potential Deal Killers for Buyers?
From gas explosions to sinkholes and neighborhood crime, it’s a jungle out there. And whether you’re helping sellers list or helping buyers find the perfect home, it pays to get the details. Failing to do so could come at the… Read More »Danger Zones: What You Don’t Know May Just Hurt You
Those glued to HGTV well know the benefits of bugging a home with hidden cameras and listening devices during a showing. Opening the eyes of sellers and agents, these devices can point to overlooked or ignored strengths and weaknesses, making… Read More »What Agents Need to Know About Private Communications in a Home They Are Showing
Are your listings lounging around on the market for months while others seem to fly into escrow within weeks? Moving inventory quickly is the essence of a good real estate agent and the best way to do this is to… Read More »Setting Your Selling Price: The Psychology of Numbers
Home ownership has been a significant part of the American Dream for decades. In the 20th century, most first-time home buyers were married couples in their 20s looking to begin a family. The changing lifestyle of today’s millennial generation has caused a… Read More »Are You Catering to this New Buyer Demographic? 30, Single, and First Timer