Posts Tagged as seo

SEO Tips for Optimizing YouTube Real Estate Videos

SEO Tips for Optimizing YouTube Real Estate Videos

Struggling with real estate video SEO? We’ve got the information you need to tap into YouTube’s masses. The second largest search engine by volume (after Google), a winning marketing strategy for optimizing your content via YouTube search is one of the easiest ways to maximize ROI from your video marketing campaign.

Simple, Effective Tactics for Optimizing YouTube Real Estate Video SEO:

Optimize Titles
As with Google, optimizing your YouTube search begins with superior on-page content. On-page optimization helps YouTube understand the purpose of your video, identify related keywords, and sort/rank your video in search results, likewise increasing the chance your video will pop-up in Google search results as well.

Get to Know Key On-Page Ranking Factors
These include your video title, the most important, as well as video description and meta tags.

– TITLE: It’s best to put your main keyword at the beginning of the title. (Titles have a 100 character limit, but only search to 66 characters, so be careful.)

– DESCRIPTION: Place the main keyword at the start of the video description as well, with secondary keywords included in the body of the description, making sure content reads naturally.

– TAGS: Be sure to include about 5-10 tags covering your main keyword, but don’t go overboard.

Used Closed Captioning
In addition to helping the hearing-impaired take advantage of your content, closed captions can also strengthen your SEO. Adding them is easy.

Promote Outside YouTube
While views are no longer a top ranking factor, search results still ranks videos by popularity, making them essential in setting your video apart as an authoritative piece on its subject matter.

Regularly Add Fresh Content
YouTube’s search algorithm gives fresh content a boost in visibility, anywhere from 24-hours to 3-months, to drive traffic and assess performance/relevance.

Looking for more tips for boosting your real estate video SEO value? PropertiesOnline has the tips and technology you need to ensure success. Contact us today.

Goof-for Business

Why Blogging is Good for Your Business

Twenty years ago, a solid marketing strategy for real estate involved putting ads in the newspaper and leaving signature FOR SALE posts on properties. Now, with the digital age among us, this type of marketing is just simply not enough. In order to stay on top, real estate businesses, as well as all types of businesses, have to learn how to get noticed online. One of the greatest tools for receiving online attention is blogging. And I’m going to spend the next few paragraphs telling you exactly why blogging is good for your business.

Twenty years ago, a solid marketing strategy for real estate involved putting ads in the newspaper and leaving signature FOR SALE posts on properties. Now, with the digital age among us, this type of marketing is just simply not enough. In order to stay on top, real estate businesses, as well as all types of businesses, have to learn how to get noticed online. One of the greatest tools for receiving online attention is blogging. And I’m going to spend the next few paragraphs telling you exactly why blogging is good for your business.

What is a Blog?

A blog is like an online, interactive journal. While they can be used for personal or public use, their function can often vary. Blogs are similar to articles, and can be found on designated websites to inform or entertain readers, who are often allowed to rate or comment on the material. For businesses, blogging is a great way to share knowledge, attract readers (or potential clients), gain credibility, advertise, and improve search engine page rank through better search engine optimization (SEO).

Making the Most Out of Blogs

In terms of improving business, blogs are an easy way to improve online popularity. When someone is searching for real estate agents online, you want your service to be the first to pop up on Google. Blogs have the power to make this happen and here’s how:

Search engines, like Google or Bing, rely on an intense algorithm to find websites when you search using a series of words. Websites that are frequently updated, well respected, contain large amounts of data, and are linked to other sites are typically the first websites to show up in a search. By posting blogs on your own site and by publishing more information, you are expanding the website and increasing its chance of hitting a lucky component in the search engine’s algorithm. When posting blogs on other sites, known as off-site optimization, it is important to include inbound links to your site and to write quality blogs. These components of blogging are targeted ingredients that a search engine look for and will make your site stand out from the rest.

Blog and Get Noticed

For real estate blogging, businesses tend to inform audiences on the housing market, quarterly reports, and events going on locally. This is an easy way to outreach readers (potential clients) and keep content current, all while improving your marketing strategy. When it comes down to it, a solid use of blogging not only makes your website look better, it can also improve your business’s SEO performance and land your website among the first pages in a search engine’s results.

4 Things Every Real Estate Agent Should Know About SEO

It’s easy to become overwhelmed by SEO (search engine optimization). Good SEO is what helps a website rank on the first page of Google, for instance. You want good SEO. High quality content, good, easy to navigate design – these things are in your control, and they are crucial to the SEO of your real estate websites. So today, I’ve pulled together four things that every real estate agent should know about SEO.

1. Content is the cream that rises to the top. Content should answer a need. It should tell a story. It should solve a problem. Content should be applicable, usable, shareable. It should resonate with your users. As a real estate professional, you know your market. You know the buyers and sellers you want to attract as clients. What do they need? How can you give it to them? This applies to your agent and single property websites and to your social media efforts. Before you throw up your hands in defeat, know this: none of this means you have to have tons of content or writing on your sites. But it does mean that what you do say and post needs to be relevant. This is one area where using a dedicated service like RealEsateSites.com or Listings Unlimited can be a huge help – your website will start with tested, high quality content, keywords and built-in SEO. You can build on a solid foundation put together by experts.

2. SEO is steadiest on a tripod. To have a solid SEO strategy, you need to focus on three separate areas – content, links and social media. They are separate, but also incredibly interconnected. And they’re all important. Link exchange is a great way to get legitimate links from other websites pointing to your site. Links increase your site’s authority and, therefore, its visibility in the search engines. Link building can be arduous to the inexperienced, but is often built in to quality website services. Social media is the vehicle that can take your site to the next level, by giving it the exposure it needs to appear valuable to search engines. At the end of the day, link building and social media connectedness and moot, without great content. Your content is incredibly important and must focus with precision on your visitors’ needs and your call to action.

3. Social media puts the ‘S’ in SEO (well, not literally). Google, in particular, gives more and more credit to social media when it comes to ranking. Likes, shares, comments, @mentions, etc. have become an incredibly important part of strong SEO. You want to make it easy for people to share and like your content. This, in turn, makes it easy for other people to find your content. Built-in social networking tools will save you time and money when it comes to this critical aspect of your real estate site or single property website’s SEO.

4. You must know your brand before you can optimize it. SEO is step two, after good branding. And the connection between good branding and SEO has been made easier and stronger since Google release Google Authorship. Google Authorship connects your content to your Google author profile, and the search engine gives more credit to recognized authors’ content. This is by no means an overnight fix, but it is a very worthy recipient of your time and strategy, with regard to SEO.

Why a Real Estate Blog is a Good Idea

We all know by now that having a real estate site is an important part of any realtor’s marketing strategy. An agent website is at least as important as any other marketing material you may create. It enables you to showcase your knowledge and expertise and – with proper optimizing and social media marketing – to attract new clients.

But what about a blog? Should you write your own real estate blog?

We believe that you should. Read on for some reasons why a real estate blog is a good idea.

A blog serves two main purposes:

1. A real estate blog enhances your agent website and gives you an opportunity to further demonstrate your knowledge, in a fresh, real-time format. A blog is published chronologically, which enables you to publish your thoughts and observations on real estate topics as they become relevant. It is much easier to update a blog than it is to update a web site!

2. Adding a blog to your real estate website will make your site more search engine friendly, because the more text your site contains, the more search engines have to work with, and the higher are the chances that your site will rank well in the search engine result pages for your main keywords.

For most real estate professionals, the main issue with starting a blog is probably lack of time. But a blog doesn’t have to take too much of your time: after all, you are not a professional blogger and the blog is a nice addition rather than your livelihood. Try to commit to publishing a weekly blog post with your thoughts and with updates, but if time is an issue, a monthly blog post is fine.

How to Grow Your Online Presence

According to NAR research, 90% of homebuyers use the internet as part of their search for a new home, as opposed to just 27% who still look in the newspaper. Yard signs factor in to 53% of homebuyers’ search methods. But look at that first figure again. You have to be actively marketing your homes online, and you have to have enough of an online presence that buyers will find your homes, right? So, here’s a quick ‘how to’ on grow your online presence.

“A website is an absolute must for any self-respecting business, and that includes real estate agents,” says Amanda Cornelius, co-founder and CEO of Properties Online.

But a website in and of itself is not enough.

To truly grow your online presence, Cornelius advises, you should ideally have a mix of the following:

1. An agent website. Your agent website is your online business card and resume, and should be used to highlight your achievements, experience and expertise and to provide clients and prospects with valuable information.

2. Single property websites. These focus around a single property, highlighting its features and benefits and providing all the information on that property at one place. Sellers and buyers alike love single property websites , and they are great at helping you to win listings.

3. Social media accounts. You need to have a Facebook page and a Twitter account. Update your social media accounts frequently, add useful info and links, and reach out to new friends and followers weekly. Over a year or so, you can significantly grow these accounts. The beauty of social media is that it functions just like word of mouth marketing, but on a much larger scale.

4. Don’t forget email! Being active and proactive rather than passive when keeping in touch with clients and prospects can make a big difference, and email drip marketing programs are a huge help.

5. Incorporate offline marketing tools. Remember those 53% of homebuyers who looked for yard signs? Custom sign riders, complete with QR codes, are designed to direct people immediately to your website, while also logging and sending their mobile phone number to you as a lead.

“Growing your online presence takes time and patience, but it is also lots of fun and the return on investment is very real,” says Cornelius.