Posts Tagged as single property website

Single Property Websites Generate Leads

Leads are the lifeblood of any real estate business. Success comes from selling a listing. Listings come from finding a home seller who wants you as their real estate professional representative. You need leads to find and attract the right sellers, and later you need leads to find and attract the right buyers. Single property websites generate leads that cover both needs, in myriad ways.

Leads are the lifeblood of any real estate business. Success comes from selling a listing. Listings come from finding a home seller who wants you as their real estate professional representative. You need leads to find and attract the right sellers, and later you need leads to find and attract the right buyers. Single property websites generate leads that cover both needs, in myriad ways.

It will come as no surprise that Listings Unlimited is my favorite single property website engine. It is packed with lead generation tools that are designed to attract home sellers and home buyers, every step of the way. And, as one of our users recently told me in an email, “The major KEY is the sellers LIKE them … Thus more listings.” It all starts with the seller, does it not?

One of the newest lead generation tools is part of an exciting new partnership with Porch.com. Porch.com is dedicated to connecting home improvement professionals with home owners, buyer and sellers. This works well for us, because we are dedicated to connecting those home buyers and sellers with you, the real estate agent.

So, how does this partnership generate leads? It’s simple. Under the listing price on your Listings Unlimited single property websites, we now give visitors the option of clicking a link to be taken to Porch.com to view what is called a Home Report. In order to access the home report, they’ll need to enter a valid name and email address. Those contact details are passed on to the listing agent, meaning you gain access to every single potential buyer who shows enough interest in the home to request the Home Report.

What is a Home Report? It’s a comprehensive timeline history of a home and its repairs, created through tax and permit records. Porch’s research in this area is so extensive, that they have $2.5 trillion worth of tracked home improvement projects already in their system. Homeowners in 62% of U.S. cities and towns are using Porch. There are over 130 million projects and insights on Porch—including cost, history and more—making Porch’s Home Reports increasingly accurate and relevant. Now visitors to your single property websites can access them quickly and easily, and we’ve given you one more lead generation tool for your arsenal.

And don’t forget all the other lead generation possibilities with Listings Unlimited’s single property websites:

Free listing updates, which allows visitors to fill out a form to request email updates of new listings that match their specific criteria.

Viewing scheduling, which allows prospects to request a viewing of the property at a specific time and date, and the ability for website visitors to easily request additional information about your listing.

CRM, which allows you to view all your website leads, convert them to contacts, and export them to 3rd party software platforms like Outlook, Constant Contact and more.

Mobile Guestbook, including with every single property website as a lead capture form. This encourages the mobile visitor to leave their contact information so you can follow up with them directly.

Smart Lead Capture, which allows you to capture leads by offering your clients the ability to text for more information about a home listed for sale. Prospects get instant property details via text, and you get an instant lead.

Instant SMS Leads, which ensure all leads are sent instantly to a text enabled cell phone. This program, called Lead Alert, automatically converts any lead to SMS and transmits it to your cell phone so you can follow up immediately.

What’s new for you in 2015?

January has always been known as the month for resolutions. It is also a great month for predictions. I love seeing what experts anticipate for the coming year in areas like technology, marketing and real estate. Each new year is full of possible, and things unknown yet to come. So, what’s new for you in 2015? Where will your real estate business take you? Will you (continue to) embrace digital technology and social media marketing to better market and sell your listings? Will each of your listings have its own single property website? We’d love to be part of your resolutions.

January has always been known as the month for resolutions. It is also a great month for predictions. I love seeing what experts anticipate for the coming year in areas like technology, marketing and real estate. Each new year is full of possible, and things unknown yet to come. So, what’s new for you in 2015? Where will your real estate business take you? Will you (continue to) embrace digital technology and social media marketing to better market and sell your listings? Will each of your listings have its own single property website?

I’ve been scanning 2015 prediction lists, and when I do I end up smiling. Mobile, social media, video – they’re all buzzwords again. And we’ve got you covered in all directions.

We are looking forward to an incredible year. Before I go back to our more typical posts next week, I just wanted to take a moment to talk about what we’re doing and what we’re excited about at Team Properties Online. We live and breathe real estate and technology. Getting to put them together has been fun for over a decade now.

We are committed to a bigger and better 2015, and we’re excited to have you on the journey. One of our tasks as an online real estate marketing firm is to watch trends. Video is not a trend. Video was the future. Now it is the, well, now. In addition to our top-of-the-line single property websites and agent websites, we are offering new video solutions in a big way. In addition to our easy-to-use Video Builder solution, we are in love with Virtuets, our video marketing, website content and property videos solution. You can incorporate Virtuets Video for Real Estate into any of your Properties Online products or services, dramatically increasing their impact. Have a look HERE for sample content to see just what I’m talking about. You can be using these videos on your real estate websites right now! Articles and video are now the most popular formats for content marketing, and as you can see, we make sure you can do both.

Did you know that the 45-55 age group is now the fastest growing age group on Facebook, and that Facebook adds 600,000 new mobile users every single day? Did you further know how easy it is to put your listings on Facebook with our Facebook App? You see, we have everything you need linked to everything else you need.

A whopping 91% of customers say they’d give referrals, but only 11% of sales people ask for them. Crazy, right? Did you know that when you use Properties Online for your agent and single property websites, we have a feedback and referral system built right in? You hardly have to lift a finger to get the results and information you need. We like it that way, because we know you’re bending over backwards for your home buyer and home seller clients.

What I’m getting at is that I hope we are part of your New Year’s resolutions for 2015. I hope you want to join us on the fabulous journey that is real estate and website technology. We’d truly be honored to help your business grow this year.

Why You Should Send Video Email

2014 marked a significant change for us at Properties Online, in terms of our e-communications, because it’s the year we started sending video emails. We’re hooked, and being in the real estate world, we know that what works for us may work great for you, as well. So here are my thoughts on why you should send video email.

2014 marked a significant change for us at Properties Online, in terms of our e-communications, because it’s the year we started sending video emails. We’re hooked, and being in the real estate world, we know that what works for us may work great for you, as well. So here are my thoughts on why you should send video email.

Digital video has been called one of the greatest tools a marketer can use. Research conducted by Comscore revealed that video consumption increased by 800% between 2008 and 2014. According to Google, video appears in 70% of the top 100 search listings. What does this all mean? It means that when people are online, from their computers, laptops, tablets or mobile phones, they are looking for videos to help them make decisions. So when people move from online search to their inboxes, you can give them what they want. In a sea of emails, you can make yours stand out by giving them video before they even have to go looking for it!

We use BombBomb’s video email service. One of the great things about BombBomb is that they understand the needs of the real estate email marketer. The service even integrates with Realtors Property Resource (RPR), which means you can attach branded RPR Market Activity Reports based on city, neighborhood, zip code, region, etc., to your video email. Including valuable market activity information along with video in your email means you are addressing even more needs proactively and readily, boosting your chance of hitting your target.

Tracking and scheduling functionality are not unique to video email campaigns, but they are fun and they are important. No matter how you send your email communications, you should be sure to have tracking, analytics and scheduling set up. Add video, and you’ll be able to see not only who opened your email or clicked through to your single property website, for instance, but also who watched your video. Did the recipients who played your video have a higher rate of click through to your property website?

You can record video on the go, which means you can be at a new listing, record a clip on your smartphone or tablet, and send it to a client simply and quickly. You can get notified when a recipient opens your email, watches a video, or clicks a link, which means you’ll be able to follow up with the most interested people promptly.

Real estate is a business built on relationships. It’s a people business. Including video in your email makes your emails more relatable, more personable and more relevant. You can talk to your prospects and to your clients. Actually talk. And more people will be listening. Vidyard statistics show that content without video attrcted an average click through rare of 6.7%, while email with video averaged a 10.3% click through rate, which is an overall increase of 54 percent!

.REALTOR Domain Coming Soon

NAR secures new top level domain with .REALTOR.

There are approximately 22 URL suffixes [ICANN generic top-level domains (gTLDs)], and you’re no doubt familiar with several, from the most popular .com to .gov, .edu, .net, and more. In early 2011, the Internet Corporation for Assigned Names and Numbers—which oversees policies dedicated to keeping the Internet secure, stable, and interoperable—approved an expansion of the number of top-level domains. What’s more, they decided to allow companies and organizations to create domains for their brands. The National Association of Realtors (NAR) has done just that, and will be making the new .REALTOR domain available to NAR and CREA members from October 23rd, 2014.

“This is truly an exciting time for NAR members to be on the cutting edge of Internet technology. When consumers visit a .REALTOR website they will know that they have reached a source of comprehensive and accurate real estate information, NAR President Steve Brown told media.

ICANN is currently in the process of reviewing hundreds, if not thousands, of potential new gTLDs. As part of this process, NAR applied for and secured the .REALTOR domain to showcase its real estate professionals in a “crowded online space”.

The first 500,000 NAR members and 10,000 CREA members to sign up will receive their .REALTOR domain address free for the first year.

Could You Be Stealing Stock Photos?

Lawyers and artists are on the lookout for stock photos users who don’t pay for the photos on their blogs and websites. Could you be stealing stock photos?

I’m part of a couple of different business groups, and in the last two months, a serious but surprising topic has come up among the group members three times: My professional peers were contacted by lawyers telling them that they’d used an image on their blog without paying for it or citing its source. If this is something you’ve ever done, say, scrolled through Google images to find what looks like a great pic to include with your latest blog article, you could be the next facing legal action. So, I have to ask – who took the photo in your blog post? And did you pay for it? Could you be stealing stock photos?

“Come on,” I can practically hear you saying, “I don’t want to/can’t afford to buy a new image every single time I post a new article to my blog.”

Well, I have two responses to that. 1) It’s a lot more affordable than you might think (and a LOT more affordable than legal fines), and you can rest easy knowing you’re covered, if you do purchase all your images; but, 2) There actually are many free resources for images that you can use safely.

Designmodo recently published a Carrie Cousins’ article on great places to source free stock photography. Titled 16 Places to Find the Best Free Stock Photos, it’s just that – a comprehensive and fabulous list of 16 separate sources of free stock imagery.

Cousins’ selections include:

1. Raumrot
2. Unsplash
3. Little Visuals
4. Gratisography
5. Free Refe
6. Jay Mantri
7. Magdeleine
8. Foodies Feed
9. Picography
10. Im Free
11. Death to the Stock Photo
12. New Old Stock
13. SuperFamous
14. Public Domain Archive
15. Picjumbo
16. The Pattern Library

I’ve personally used Death to the Stock Photo ever since I heard about the photo sharing site months ago. I look forward to trying some of these other options, too. Tell me, where are your favorite stock photography sources?