Posts Tagged as Smart Device Marketing

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What Smart Home Technology is Trending in Real Estate?

Hey Alexa, will the next listing looky-loo really care that my home is smart? 80-million smart home devices were delivered in 2016 – up 64% from the previous year, and expected to climb even higher in 2017. In today’s spotlight on real estate trends, we’ll take a look at what smart home technology is trending, why – and how being in-the-know on smart tech can give your business a boost.

Getting On-Board with the IoT and Smart Tech
Eighty-six percent of millennials and 65% of baby boomers are willing to spend more to rent a home with smart tech. And it stands to reason they’ll spend more to purchase a home harboring it as well. Smart tech can make it easier for you to market and sell homes, especially to younger audiences.

Which Tech is in High Demand – And Why??

Smart Thermostats
HVAC consumes the largest amount of energy in the home. Smart programmable thermostats save money, adjusting temperatures when the home is occupied (and not) to save on electricity – some 12-23% of power costs.

Smart Home Security
A growing concern, studies show 60% of convicted burglars are deterred by the presence of home security. Smart security offers effective, affordable protection, with cloud-storage and incident support as little as $10/month. An easy sell for agents.

Leak Detection Sensors
Safety devices like smart fire and smoke detectors, carbon monoxide monitors, radon, and moisture detectors are a large part of what qualifies a home as ‘smart’ to buyers. And the benefits are obvious. What’s more, when used on older homes they can instill a sense of confidence in home dependability.

Smart Watering Systems
An easier way to plan restriction-compliant watering – and track usage.

Smart Garage Doors
Forget to close the door? Unexpected visitor? Problem solved!

Being in-the-know on smart tech makes smart business sense. Take advantage of the latest real estate trends with the help of Properties Online today.

Take Advantage of Mobile Marketing for a Rockin’ New Real Estate Business Year

Mobile Marketing
Mobile Marketing

Among the top real estate trends you need to be aware of if you want to gain an edge in 2016: Mobile marketing. And changing your marketing tactics to reflect this technology trend could rock your world. Here’s how to take advantage:

  • Somebody’s Watching Me
    • Trend: Video ads.
    • Takeaway: Video ads will dominate across all platforms, with YouTube, Facebook, and Bing making this mode bigger. Video offers amazing benefits, not the least of which include drastically improved search engine results, sharing, and content retention. Stop stalling. If you’re not using video, you’re losing profits.
  • Start Me Up (I’ll Never Stop)
    • Trend: Dedicated apps are on the rise.
    • Takeaway: Apps can do everything websites can… But are more convenient, accessible and intuitive. Are you taking advantage of our new Facebook App?
  • Bust A Move
    • Trend: Total mobile domination (over desktop).
    • Takeaway: This year, Google announced mobile has overtaken desktop in 10 different countries. Sites not optimized for mobile viewing will soon be phased out. Keeping up with technology is essential to your business. If your site’s not mobile, you can’t afford to wait any longer – or you may find yourself waiting around for customers. That’s why all of our services included a FREE mobile website, FREE QR codes for all your marketing materials, and mobile lead capture services.
  • Domo Arigato, Mr. Roboto
    • Trend: Digital assistants take over the search market.
    • Takeaway: Assistants like Siri and Cortana use traditional search engines when they can’t find information, so your search info needs to be easily accessible to them. Include more photos and videos. Digital assistants can’t bypass you to provide visual content—they route to your site directly.

You too, can be a champion my friend. Rock on to these real estate trends, and with the help of the cutting-edge services of Properties Online, you’ll soon be on your way to success.