Tag archive for "Smart Lead Capture" | Blog.PropertiesOnline.com

Smart Lead Capture Embraces the World of Mobile for You

Some of the hardest real estate business tips for agents to embrace involve technology. Learning curves can be overwhelming, especially for busy agents. However, in today’s world most of us are already heavily embedded in the high-tech communication form of choice: Texting. Used widely across all populations, Millennials can’t get enough of it; Generation Z, next in line for first home purchases, can’t put it down. Gen X’rs, Boomers and even some of their senior predecessors have jumped on the texting bandwagon. Are you taking advantage?

A must-have for every agent
People never leave home without their smartphone, enjoying it as a means of fast, easy access to people and information. With Smart Lead Capture, providing this on-demand access can also be fast and easy for you, trimming response time from hours to seconds, and snagging potential clients before they go elsewhere.

Mobile is the wave of the future…
And incorporating it into your marketing practices is surprisingly easy. Chances are you already use it as a primary means of communication, but have been shying away from integrating it more fully into your marketing agenda due to “the fear factor.” Luckily, Smart Lead Capture embraces the world of mobile for you.

Simple implementation that allays fears
Add a property listing and the Smart Lead Capture System automatically generates a mobile property website and Smart Capture Code. Add codes to digital and print marketing materials with a quick cut-and-paste or pre-printed stickers, and prospects can easily “text for more information.” This will allow you to capture clients fast and first with the help of immediate lead alert texts and a rapid auto-response, which will provide the quick follow-up that’s necessary to build relationships in today’s mobile world.

Are you missing out on real estate business tips and technology that keeps you a step ahead of the competition? Capture prospective clients quickly and easily with Smart lead Capture from Properties Online.

It’s Time to Up Your Game. Are You Ready?

William Gibson once said, “The future is already here — it’s just not very evenly distributed.”

I can’t help but think of that quote when I look at statistics on real estate marketing – particularly what buyers and sellers want and how many real estate professionals are able or willing to meet that demand. Home buyers and sellers are consumer. They, like all consumers, want accurate information immediately, in ways convenient and flexible to their ever-changing needs.

William Gibson once said, “The future is already here — it’s just not very evenly distributed.”

Did you know that, according to NAR:

• 92% of homebuyers used the Internet as an information source
• 73% of homeowners say they’re more likely to list with a realtor who offers video
• Only 4% of agents actually offer video as part of their marketing package to home sellers
• 75% of Internet homebuyers drove by or viewed a home they saw online
• 43% of buyers first found their home on the Internet
• 56% of home buyer prospects expect to be contacted within 30 minutes of expressing interest in a property

According to Forrester Research it is 50 times easier to achieve a page 1 ranking on Google with a video. And NPD tells us that mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users.

If your response to this is “So what?” you have got to get with the program! Mobile is here. Which means your websites (agent website, single property websites, etc.) better have responsive design. Your clients—homebuyers and home sellers—want you to respond to their needs FAST. Meeting that demand requires an investment in technology, like Smart Lead Capture. And video simply must be part of your real estate marketing offering.

I’m reminded of another quote, this one from Albert Einstein: “If you always do what you always did, you will always get what you always got.”

It’s time to up your game. Are you ready?