Posts Tagged as social media for real estate

Buffer’s Guide to Growing Your Facebook Reach

As Facebook continues to change its rules and algorithms, many of us struggle to keep up. For real estate professionals, Facebook can be a goldmine of opportunity, but if you’re watching your interactions dwindle and your reach shrink, you may feel a little over the whole thing. And I don’t blame you. That’s why I love Buffer’s guide to growing your Facebook reach organically, which was written by Kevan Lee and posted on BufferSocial recently.

As Facebook continues to change its rules and algorithms, many of us struggle to keep up. For real estate professionals, Facebook can be a goldmine of opportunity, but if you’re watching your interactions dwindle and your reach shrink, you may feel a little over the whole thing. And I don’t blame you. That’s why I love Buffer’s guide to growing your Facebook reach organically, which was written by Kevan Lee and posted on BufferSocial recently.

Your real estate business is one of 18 million + business competing for space on Facebook. Facebook has made it harder and harder to get your posts and updates in front of your audience. Kevan explains that even the folks at Buffer have been noticing a decline in their Facebook reach. And he goes on to explain (clearly and smartly) the problem with Facebook reach; how Facebook calculates what shows up on your newsfeed; and his suggestion of a counterintuitive way to combat Facebook reach (ahem … stop caring about it).

What he means with that last point is that reach doesn’t mean success. Reach isn’t an indicator of a true connection, a deal made, or a listing sold. So before getting too hung up on the numbers, it’s a good idea to step back and focus on the end objectives. The idea here is that Facebook’s algorithm (if we can trust it work this way) is saving your content and posts for the people who want it most – the people who engage with you already. This is a positive thing, but it certainly presents a challenge when it comes to lead generation and developing NEW contacts for your Facebook Business Page.

Here’s where Kevan moves past explaining the WHY and starts to talk expertly about the HOW. How to actually combat these problems and proactively work toward growing your Facebook reach organically:

1. Try the cultivation strategies used by Fortune 500 companies, including openness and disclosure; access; positivity; assurances; networking and sharing of tasks.

2. Post at non-peak times.

3. Share original, behind-the-scenes photos of you and your team.

4. Engage your community with questions.

5. Share self-explanatory photos.

6. Look at the numbers differently.

Read the full article HERE to find out how Kevan recommends you approach each of the tips above. And good luck extending your Facebook reach!

How to Increase Twitter Engagement by 324% – Infographic

So, recently, blogger and social media strategist Garin Kilpatrick created an awesome infographic that shows us how to increase Twitter engagement by 324%! If you think tripling your Twitter engagement would be awesome (I do), you definitely should check this out.

So, recently, blogger and social media strategist Garin Kilpatrick created an awesome infographic that shows us how to increase Twitter engagement by 324%! If you think tripling your Twitter engagement would be awesome (I do), you definitely should check this out:

how-to-triple-your-twitter-engagement-infographic

Your Audience on Facebook

Infographic: Your Target Audience on Facebook

Facebook accounts for half of the traffic single property websites receive. Check out Qwaya’s amazing infographic explaining how to understand and find YOUR audience on Facebook.

You may be wondering still if Facebook should be part of your overall real estate marketing plan. It should. Facebook accounts for half the traceable traffic to single property websites, according to our internal research. But, I’ll be the first to admit, Facebook can be a major time suck. You want to be able to focus your time and energy where it matters most. So, who is your target audience on Facebook?

Qwaya recently put together an awesome infographic that is all about “Finding Your Audience on Facebook”. This handy graphic shows you in clear terms all your options when building a Facebook relationship with 1/5 of the world’s population – or at least the percentage that matter to YOU and your real estate business (or any business!).

Infographic: The Growth of Social Media

Earlier this week, we looked at an awesome infographic about social media timing. Today, I’ve gone back to a killer Search Engine Journal (SEJ) infographic from December 2013 to talk about the growth of social media. Social media platforms continue to grow, and you really can leverage social media to help your real estate business.

Organizations large and small are using social media on a daily basis to connect with consumers. As a real estate professional, social media can serve as an incredible tool in your tool kit. Don’t believe me? Just check out last year’s growth. I can’t wait to see what 2014 brings.

Click on the infographic for a larger view. If you have trouble seeing it, you can visit SEJ’s originally posting HERE.

growth-of-social-media-2013