Posts Tagged as social media marketing

Tweet Your Way to Success Using 140 Characters

Have tweeters block? Don’t over-think real estate promotion. Tweeting is all about keeping it simple!

Content clueless?
Real estate promotion tweets should involve listing news that can broaden YOUR business, including…

  • Announcing new listings (don’t forget the link!).
  • Price reductions.
  • Upcoming open houses.

Create short and sweet successful tweets that can’t be beat:

  • Cozy-up to hashtags.
    Posting hashtags in front of keywords helps Twitter categorize tweets and organize search results so potential customers can easily access pertinent information. Opting for commonly used phrases nets you better results. #YourCityRealEstate and #YourCityHomesForSale are great places to start.
  • Less is more.
    Don’t over-post. Tweet after tweet of information will eventually be ignored – or worse – “un-followed.” Keep your own preferences in mind when setting the frequency of your posts, considering who overwhelms you with frequent posts versus those you prefer to follow.
  • Dot your I’s and cross your T’s.
    Not everyone can have flawless spelling and grammar, but you should at least make the effort – and proofread before publishing tweets. After all, you only get 140 characters, so you’ll need to make the most of them!
  • Build a strong foundation.
    Hundreds of millions of tweets are sent every day. If you want yours to be found and not lost, make certain they are unique, interesting, timely, and relevant. Clichés, outdated information, and dull updates won’t get you noticed, and may later get you ignored. If you want the right kind of attention, clue potential clients in to information they’ll appreciate, like new properties, added locations, and mind-blowing real estate news.
  • Keep up appearances.
    Tweets should be professional, aimed at building up your reputation –not embarrassing yourself or promoting scandal. If you’re not proud of it, don’t publish it.

Looking for more tips to expand your customer base with proven real estate promotion techniques? Properties Online can help. Contact us today!

Where Should You Focus Your Social Media Attention?

Facebook, Google+, LinkedIn, Twitter, Instagram, Tumblr … the list goes on. But there are only so many hours in the day, and the home buyers and sellers you want to target may not be everywhere. How do you determine the best social media approach? Where should you focus your social media attention?

You want to be where your target audience is, first and foremost. Your goal should be to build a community around your business, while you work to expand awareness of what you do, how you do it and the properties you’re selling.

Here are five social media sites you should look into when planning your social media strategy:

Facebook, as we’ve discussed in earlier posts, has a HUGE reach, of over 1 billion global users. The social networking site makes it easy to present yourself as an individual AND as a business, and is working continually to release features that keep it competitive in the social media market. Facebook is used by marketers to reach consumers in just about every industry imaginable, and it is very applicable to real estate professionals marketing properties.

Twitter may not be the ideal place to market a listing (think Facebook and Craigslist for that), but it is a great way to make connections online, boost your SEO, generate conversations, and learn more about your industry, market or potential clients. Twitter has more than half a billion users, and it’s a great site for monitoring trends.

LinkedIn provides good professional networking opportunities, thought leadership, business promotion options. The majority of LinkedIn users are college educated, and involve themselves in the social network for professional advancement, rather than personal socialization. Professionals earning more than $150,000 annually make up the largest bracket of LinkedIn users.

Google+ has been booming, and its user numbers rival Twitter. With its connection to YouTube, the introduction of Google Authorship and the popularity of Google Hangouts, Google+ has a lot of potential for reach, for SEO benefits and brand building. Google+ has a higher than average number of well-educated professional males in its demographic.

Pinterest has exploded in the last couple of years. While it originally caused a lot of people to scratch their heads, its relevance grows more and more clear every day, and it holds a lot of potential for real estate professionals. It’s a great way to showcase images, build links and drive traffic to your site. Remember: pin from your own site if that’s where you want people to end up! Nearly three-quarters of Pinterest users are female, and the majority are college educated. Home décor and home design are two of the most popular topics – this is great if you can showcase beautiful properties (linking back to your single property websites), home staging tips and more.

Social Media Marketing for Real Estate

Social media marketing is essentially word of mouth marketing, but it is done on a much bigger scale thanks to the Internet.

Social media marketing is essentially word of mouth marketing, but it is done on a much bigger scale thanks to the Internet.

The idea of social media is that you simply talk with people – you reach out and network and have discussions just as you would have in a real life business function. The fact that it is online social networking extends your reach far beyond your immediate area, and makes networking much easier, because it can be done from your home computer, your laptop, tablet, smartphone or from the office desktop.

The secret to having a successful social media marketing campaign is to be genuine, and this is true for any type of social media campaign, including real estate. Reach out to relevant people – don’t just follow anyone – and initiate real conversations. Try to be as helpful as you can! Many business owners are using Twitter Search to create an ongoing search for a certain keyword. Every time someone mentions that keyword on Twitter, you get the opportunity to respond.

For example, if you specialize in Phoenix, AZ, homes, you might want be alerted when people mention “Phoenix homes” or “Phoenix real estate” on Twitter. See if you can help or contribute to the conversation, and after you have contributed, follow that person.

This strategy will help you build a social media account that is not just active and vibrant but also very effective, because it focuses on your target market.

Leverage Social Media to Help Your Real Estate Business

One of the smartest things you can do as a business person is take the advice of people you admire – particularly if they’re successfully doing what it is you want. As a real estate agent, that means looking to other agents and real estate professionals who have it going on. I’ve got some great, expert insight here that may help you better understand how to leverage social media to help your real estate business.

The internet is a vast and sometimes overwhelming place. The team at Properties Online have made it their home. That’s why I’m checking in with co-founder Amanda Cornelius for this post. She knows the internet inside and out when it comes to real estate marketing.

“Many of us were quite suspicious about social media at first, taking a wait and see approach, unwilling to invest the time and work needed to participate in social media,” she says. “But it’s becoming very clear that social media is here to stay, and that not participating in social media is quite costly in terms of lost business opportunities.”

That said, here are Amanda’s tips to help you leverage social media to promote your real estate business:

Accept That You Need To Be There
The first step is accepting that you need to have a social media presence – that social media should be part of your marketing mix and is just as important as email marketing or printed brochures. The main reason you should be there is that a big part of your audience is there – more and more people are using social media, and many are using the internet, including social media, during their search for a home.

Choose Your Social Media Channels
There are many ways to connect and interact with prospects, including a blog, Facebook, Twitter, Flickr, Foursquare and more. But you don’t have to be everywhere. We think that a blog and a Facebook page are a must. All the rest are optional, and you can experiment with them as you go along and see if they work for you.

Why You Need a Blog
A blog is great for helping your search engine rankings, especially if you make sure you optimize your blog posts for search engines – figure out your main keywords, the words that people will use to find your agent site, and sprinkle them throughout your blog posts. But don’t overdo it! Keyword stuffing should never be your goal. Always make sure your text reads naturally. In addition to being great for SEO, a blog is also a wonderful way to build your brand, show your expertise and establish credibility.

Why We Love Facebook
Facebook is such a rich social network, no wonder people are putting up with its less-than-stellar customer service. You can create a personal Facebook portfolio, or start a Facebook page for your business. In either case, you can fill your Facebook page with notes, photos, videos, comments, and lots more – there are tons of Facebook apps that make this platform an amazing tool for showcasing your expertise, your listings and for interacting with others.

Do it Gradually
Social media can be overwhelming at first. Her advice is to enter this space gradually, starting with just one channel, and adding more channels to the mix only after you have mastered the previous social media channel.

Manage Your Time Wisely
Amanda’s last tip is perhaps the most important one. Social media can be a huge time suck – it’s very easy to spend hours writing your blog, adding plugins and tweaking with your blog’s theme, and the same is true for Facebook.  But you have a business to run after all, so make sure that you limit the time you spend on social media activities each day. We recommend spending no more than an hour each day doing social media activities.

Marketing Your Real Estate Business with Social Search Optimization (SSO)

If you aren’t using social media sites like Twitter, Facebook, LinkedIn and YouTube, you could be missing out on some great business opportunities. Social search optimization (SSO), also known as social media marketing, incorporates the use of these four different social outlets. Marketing your real estate business with social search optimization is a great way to extend your business reach and increase your leads and revenue.

SSO has become one of the quickest methods for marketing your real estate business. By definition, social search optimization is the use of online marketing strategies in social media networks in order to promote a specific product, service or brand.

By involving yourself in these online marketing strategies, you can establish contacts through media sharing, opening up opportunities for new real estate clients across the country.

How does SSO work?

Let’s say you just picked up a new listing from the MLS, and need to sell it within a few months. A simplified, step-by-step method for using SSO to sell the property might look something like this:

Use Twitter to announce your new listing.

Add the new listing to your Facebook profile and/or page.

Update your status on LinkedIn to provide some new information about the home you are selling.

Post a short, informative video on YouTube.

Provide back links between the above social networks to your main real estate

Although the above techniques are oversimplified, you can still use them to engage in real estate social marketing. The possibilities are virtually endless for finding new clients and referrals.

Another benefit in social marketing for your business is that you can also create valuable real estate back links to your main website or other web properties, such as single property websites.

Social media marketing for realtors

The four social networks mentioned above (Twitter, Facebook, LinkedIn and YouTube) have well over 500 million users between them. Best of all, the majority of these users are motivated buyers/sellers who are ready to engage in a conversation about real estate transactions.

With an effective social marketing plan, your real estate business can take advantage of the vast amount of opportunities that exist with online social networks online.