Posts Tagged as social media

Social Marketing Tips Clients ‘Like’

Marketing on social media sites is integral for agents, yet many have only scratched the surface of their social media potential. In today’s real estate marketing tips, we’ll take a look at maximizing this potential, and how to get potential customers to ‘like’ you… Before they ‘swipe left’ on your brand.

Seven Ways to Step-Up Your Social Marketing Game

– Make Sharing Simpler
With a responsive layout, clear photography, easy to find/use buttons including favorites and links to other social sharing sites.

– Take Advantage of Facebook Groups
Link Facebook Groups to your FB page, using them to boost networking and offer additional client services. Monitor questions buying/selling clients are looking for help on in the group, and show off your expertise!

– Share More, with Reviews & Services
Enable both reviews and services to gain referrals (the best kind of marketing collateral), allowing clients to make appointments or message you with questions and simplifying the ‘connection’ process.

– Add a Cover Video
Facebook promotional videos far surpass page cover photos, instantly grabbing visitor attention. (Don’t forget a matching call-to-action button, such as ‘book now’ for free consultations.)

– Go Live
At a property, promoting a behind-the-scenes, unedited ‘scoop’ on new listings.

– Get Chatty
Building a Facebook Messenger chatbot through Sprout Social to answer common questions, offer impressive turnaround on inquiries, and cut down on your workload. Include closest listings by zip code, listings by price range, how to prep a home for sale, and more.

– Build Trust
With frequent posts, infographics, how-to videos, and other free real estate marketing tips. These are some of the easiest ways to build rapport without openly ‘pushing’ your services.

Eighty-four-percent of boomers and 94% of millennials rely on the Internet to search for their future home. How big a slice might you be missing out on with lackluster, behind-the-times marketing schemes? Step things up with the help of these and other real estate marketing tips from Properties Online today.

Achieving Mammoth Returns from the Largest Social Media Network

Six Tips for Facebook Marketing Success

Gaining trust and word-of-mouth marketing from the family and friends of existing clientele could be just a post away – with the right real estate selling tips for Facebook marketing success. How can you achieve the positive attention that will earn you a spot with the “in-crowd?”

The steps to attaining Facebook marketing success are simpler than you think:

1. Be professional.
Specifically, don’t use your personal page. It lacks professionalism – and more importantly, you’ll miss out on business features like contests and insight-checking capabilities.

2. Strut your stuff.
Show off your listings’ neighborhood, posting local events (venues being built, festivals, employment opportunities, and more…), expressing their benefit to the community and sharing your passion and knowledge for the area where you sell homes.

3. Show and tell.
Use images and videos when you update, which are among the most popular and engaging forms of Facebook content. The more likes, shares, and comments your posts get, the more exposure you can achieve.

4. Celebrate milestones.
Post subtle, visually appealing welcome messages (that do not mention names) such as a key or welcome mat snapshot to celebrate a new homeowner’s “possession day.” Your clients will know who they are and that you genuinely care enough to follow up.

5. Get competitive.
Contests and sweepstakes are a great way to get to know your clients’ likes and dislikes a little better and deepen relationships. Third party apps like Wishpond (required to run them on FB) simplify the process.

6. Use the golden rule.
You can use Facebook to post your listings too, just remember to keep it 80/20: 80% content and lifestyle topics, 20% agent and product topics (like listings). This will ensure a social, engaging page.

Don’t let social media scare you. Get the real estate selling tips and tricks you need to boost your marketing efforts. Establish a deeper connection. Contact Properties Online today.

What’s new for you in 2015?

January has always been known as the month for resolutions. It is also a great month for predictions. I love seeing what experts anticipate for the coming year in areas like technology, marketing and real estate. Each new year is full of possible, and things unknown yet to come. So, what’s new for you in 2015? Where will your real estate business take you? Will you (continue to) embrace digital technology and social media marketing to better market and sell your listings? Will each of your listings have its own single property website? We’d love to be part of your resolutions.

January has always been known as the month for resolutions. It is also a great month for predictions. I love seeing what experts anticipate for the coming year in areas like technology, marketing and real estate. Each new year is full of possible, and things unknown yet to come. So, what’s new for you in 2015? Where will your real estate business take you? Will you (continue to) embrace digital technology and social media marketing to better market and sell your listings? Will each of your listings have its own single property website?

I’ve been scanning 2015 prediction lists, and when I do I end up smiling. Mobile, social media, video – they’re all buzzwords again. And we’ve got you covered in all directions.

We are looking forward to an incredible year. Before I go back to our more typical posts next week, I just wanted to take a moment to talk about what we’re doing and what we’re excited about at Team Properties Online. We live and breathe real estate and technology. Getting to put them together has been fun for over a decade now.

We are committed to a bigger and better 2015, and we’re excited to have you on the journey. One of our tasks as an online real estate marketing firm is to watch trends. Video is not a trend. Video was the future. Now it is the, well, now. In addition to our top-of-the-line single property websites and agent websites, we are offering new video solutions in a big way. In addition to our easy-to-use Video Builder solution, we are in love with Virtuets, our video marketing, website content and property videos solution. You can incorporate Virtuets Video for Real Estate into any of your Properties Online products or services, dramatically increasing their impact. Have a look HERE for sample content to see just what I’m talking about. You can be using these videos on your real estate websites right now! Articles and video are now the most popular formats for content marketing, and as you can see, we make sure you can do both.

Did you know that the 45-55 age group is now the fastest growing age group on Facebook, and that Facebook adds 600,000 new mobile users every single day? Did you further know how easy it is to put your listings on Facebook with our Facebook App? You see, we have everything you need linked to everything else you need.

A whopping 91% of customers say they’d give referrals, but only 11% of sales people ask for them. Crazy, right? Did you know that when you use Properties Online for your agent and single property websites, we have a feedback and referral system built right in? You hardly have to lift a finger to get the results and information you need. We like it that way, because we know you’re bending over backwards for your home buyer and home seller clients.

What I’m getting at is that I hope we are part of your New Year’s resolutions for 2015. I hope you want to join us on the fabulous journey that is real estate and website technology. We’d truly be honored to help your business grow this year.

Get More Traffic to Your Blog

Blogging. Do you do it? As a real estate professional on the Internet, you’d probably have to be living under a rock to not have heard of some of its many benefits. It takes time, yes, but once you get into the habit it really isn’t so hard. What can be difficult is getting people to actually find and read your blog. That’s why I was so excited to see Josh Coffy’s FlightMedia Blog post “25 Bite Sized Action Steps to Drive More Traffic to Your Blog.” In his fantastic article, he outlines 25 relatively simple things you can do to get more traffic to your blog.

Blogging. Do you do it? As a real estate professional on the Internet, you’d probably have to be living under a rock to not have heard of some of its many benefits. It takes time, yes, but once you get into the habit it really isn’t so hard. What can be difficult is getting people to actually find, read and share your blog. That’s why I was so excited to see Josh Coffy’s FlightMedia Blog post “25 Bite Sized Action Steps to Drive More Traffic to Your Blog.” In his fantastic article, he outlines 25 relatively simple things you can do to get more traffic to your blog.

1. Coffy starts with a blogging MUST: Write killer content. He calls it “epic” content. Same-same. Call it whatever you want, but it has to be good. It has to be error-free, interesting and it needs to serve a purpose.

2-3. Next, he wants you to increase your tweeting and set up Twitter cards. Now, you might not be using Twitter yet. Maybe you think it’s not for you. But it really is a great tool for conversations and relationships. And Twitter can help you build you brand recognition.

The rest of Coffy’s list includes:

4. Email your list.
5. Practice good web design.
6. Thank everyone who shares your content.
7. Take the 30-Day Content Challenge. [What Coffy means here is challenging yourself to write a blog post every day for 30 days. It’s been shown to get results. In fact, he says that the first time he challenged himself, he went from 814 monthly visitors to 9,575 visitors by the 30th day.] 8. Create a social posting schedule and schedule your posts out. [Hootsuite is one of my favorites for this.] 9. Pin all your articles to a “Blog Posts” board on Pinterest.
10. Write an “Authority Roundup” post.
11. Ask a question in a Twitter auto-direct message and then respond.
12. Guest blog and accept others guest blogs.
13. Leave 100 comments on other blogs.
14. Host a giveaway.
15. Run some Facebook ads.
16. @Mention social influencers in your social posts.
17. Set email follow ups.
18. Cover relevant, trending topics.
19. Write headlines that get shared.
20. Practice good SEO.
21. Start a podcast.
22. Use Click-to-Tweet.
23. Keep your posts short.
24. Follow other people.
25. Interview influencers.

I love, love, LOVE this article!!! Read the entire thing—complete with all Coffy’s explanations for each tip—right HERE. That’s the best part, really. His explanations and reasoning behind each recommendation are pulled right from his own personal experience of what has worked.