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Agent websites: The Importance of built-in Social Networking Tools

Social media is a powerful real estate marketing tool. Unlike traditional real estate marketing, where you basically “dump” information on people hoping to entice them, social media marketing is all about having a two-way conversation with people, building long-term relationships and cultivating trust. The result: when it’s time for people to use a real estate agent, they are more likely to pick you as their agent.