4 Key Features of Effective Real Estate Sites
There are 4 key features of effective real estate sites that every agent should start with.
There are 4 key features of effective real estate sites that every agent should start with.
January has always been known as the month for resolutions. It is also a great month for predictions. I love seeing what experts anticipate for the coming year in areas like technology, marketing and real estate. Each new year is full of possible, and things unknown yet to come. So, what’s new for you in 2015? Where will your real estate business take you? Will you (continue to) embrace digital technology and social media marketing to better market and sell your listings? Will each of your listings have its own single property website? We’d love to be part of your resolutions.
William Gibson once said, “The future is already here — it’s just not very evenly distributed.”
I can’t help but think of that quote when I look at statistics on real estate marketing – particularly what buyers and sellers want and how many real estate professionals are able or willing to meet that demand. Home buyers and sellers are consumer. They, like all consumers, want accurate information immediately, in ways convenient and flexible to their ever-changing needs.
The most successful real estate professionals are “people” people. Even in the modern world, where more and more of the real estate transaction takes place online, the business itself is conducted by real people, in often intense and stressful situations … Really get to know your customer, and you’ll likely get to know them again, as well as some of their friends, family or colleagues.
Facebook accounts for half of the traffic single property websites receive. Check out Qwaya’s amazing infographic explaining how to understand and find YOUR audience on Facebook.