There are 4 key features of effective real estate sites that every agent should start with.
William Gibson once said, “The future is already here — it’s just not very evenly distributed.”
I can’t help but think of that quote when I look at statistics on real estate marketing – particularly what buyers and sellers want and how many real estate professionals are able or willing to meet that demand. Home buyers and sellers are consumer. They, like all consumers, want accurate information immediately, in ways convenient and flexible to their ever-changing needs.
The most successful real estate professionals are “people” people. Even in the modern world, where more and more of the real estate transaction takes place online, the business itself is conducted by real people, in often intense and stressful situations … Really get to know your customer, and you’ll likely get to know them again, as well as some of their friends, family or colleagues.