Posts Tagged as Technology News

Video Usage in Real Estate, the Stats Are In

How Blockchain Technology Could Transform Real Estate Listings and Marketing

Tired of the redundancies, errors, delays, waste, and exorbitant fees that have been part and parcel of real estate sales transactions since the dawn of time? From portal conundrums that create property search snafus, to transactional miscommunications that lead to seemingly endless delays, it may finally be time to stop the insanity.

Meet Blockchain Technology
The latest advancement in real estate sales, blockchain tech could allow for the creation of a universally accessible real estate information and records database – once an international standard for the collection of property data is created.

What is Blockchain?
Originally developed as an accounting method for Bitcoin, blockchain is now used in a variety of commercial applications. Utilizing distributed ledger technology (DLT), it allows participants in an industry, such as the extended real estate community, to track digital transactions without central recordkeeping. Any document can be inserted.

Once introduced, ledgers are permanent, unchangeable, and cannot be deleted, making them meddle-proof. The blockchain community owns/controls the information collectively, which is automatically distributed, making information easily visible, verifiable, and trustworthy.

How Could Blockchain be Used in Real Estate?
Enabling the execution of real estate transactions without the need for third parties via smart contract, blockchain technology could easily facilitate real estate sales proceedings digitally. Paired with IFPS, syndication of the world’s real estate network is possible. (Interplanetary File System(IFPS), is the technology that enables email/information transfer from one computer directly to another without the need for a third-party server, such as Google.)

Each property receives a unique identifier (hash) for permanent recording on a global ledger. Sellers will benefit from increased exposure, buyers receive access to localized, user-curated data – provided all parties get on-board. With universalized data standards, the sky could be the limit.

Could blockchain technology be the key to releasing the real estate sales chains that bind you? Tune in on new developments with this emerging tech with the help of PropertiesOnline today.

The Top Technology Trends in Real Estate Marketing and Selling to Watch in 2018

What cutting-edge technologies have made their way into the ‘real world’ of real estate marketing? These new tools are expected to change the rules of the real estate world in 2018:

Artificial Intelligence (AI)
AI-powered ‘chatbots’ are expected to step-in as a solution to the time demands on today’s agents, whose mobile, instant-access prospects don’t want to wait. Affordable, AI ‘employees’ will provide attentive care, automating discussions and rapidly responding to agents’ preponderance of time-consuming daily questions, freeing-up time for real-world opportunities.

Drones
With 90% of home buyers relying on the Internet to find homes, drones are turning out to be the single most influential technology to enter the real estate arena since the Internet, providing the dramatic camera photography necessary for sales-grabbing video tours. Sweeping shots with these flying cameras allow for ‘virtual open houses,’ reducing the need for time-consuming in-person tours.

Mobile Devices
Agents who succeed in capturing the mobile market will have it made in spades. Phone-friendly Millennials and Gen-Y-ers represent the largest portion of the home-buying segment. Fast, mobile-ready responses of listing information and documentation is key to capturing this market, who spends more time on their phones than other age groups.

Big Data
It’s no surprise that real estate data represents a treasure trove for agents, providing customer insight, highlighting key market trends, and boosting transparency. Available via the cloud, sales prices, demographics and other market data can streamline listing and buying processes. Sourcing customer data likewise provides opportunities for the prompt delivery of targeted real estate marketing.

Bitcoin
With values surpassing expectations, Bitcoin is helping redefine how money is exchanged in real estate. Those that stretch their comfort zone here will gain a competitive edge as alternate funding methods grow in popularity. Look for more on ‘blockchain tech’ in the coming year.

Stuck in the dark ages? Brighten up your game with the latest real estate marketing tools and technology from Properties Online today.

What Experts Want You to Know About Drone Use in the Real Estate Industry

What Experts Want You to Know About Drone Usage in the Real Estate Industry

At a recent REALTORS® Legislative Meetings & Trade Expo, industry experts joined forces, sharing knowledge about safely aligning drone technology with video use in real estate marketing.

Who’s Got the Bird’s Eye View?
Jim Williams, manager of the FAA’s Unmanned Aerial Systems Integration Office; Doug Trudeau, associate broker at Tierra Antigua Realty in Tucson and the first realtor to apply for and receive a waiver for drone use (before drone flight certification was redesigned to omit manned flight licensing requirements); and associate counsel for the NAR, Lesley Walker.

What Guidance Did These Industry Experts Have To Offer on Drone Tech?

  • Don’t Be Careless
    Following rules without paying attention is the drone operating equivalent of texting while driving. Crashes are not uncommon, and overlooking potential dangers could be catastrophic. Batteries can be highly explosive on impact, resulting in serious injury – or even catastrophic wildfire. Don’t be so eager to use drones that you overlook risks.
  • Look Before You Leap
    Adding a drone to your business isn’t cheap. Equipment exceeds $1,000 and there are continuing costs, including liability insurance, adding another $600-800 per year.
  • Avoid Done ‘Spam’
    Avoid overusing this latest tech toy. Be mindful to keep videos short (under 2-minutes), with only 10-20 seconds of high-flying footage. And don’t fly so high/far that you lose the home to the surrounding environment. All footage should offer value.
  • Know Who’s in Charge
    If you notice a realtor operating unsafely, report it to the FAA. The NAR enforces the realtor code of ethics, not flying (or traffic) infractions. Also be aware – governance of drone use goes beyond the FAA to encompass federal, state, and local laws and enforcement. If you mess up – it’s not just the FAA you need to worry about.

Trying to achieve new heights with video use in real estate marketing? Properties Online can help. Learn how today.

What Makes Buyers Walk a Sale?

Are You Ready for Virtual Reality in the Real Estate Marketplace?

Today, 20 million buyers are taking advantage of virtual reality (VR), and that number expected to reach 50 million by the end of this year and a whopping billion by 2023. Experts predict VR will change the industry the way the Internet and video use in real estate marketing did, so how long will it be before you market a home in VR?

The Timing is Right
With Facebook’s Mark Zuckerberg 2014 investment in the industry, VR technology has rapidly matured, getting easier to use and coming down significantly in price. In fact, it’s a foregone conclusion that VR will be a part of the industry, and companies like Matterport and Realvision are paving the way.

Get a Load of That!
In some cities, such as Minneapolis, VR has already joined aerially droned tours as standard fare for agents, allowing prospective buyers to shop without ever engaging in a physical showing. Used with goggles and headsets, and paired with a smartphone or computer, VR gives shoppers a viewing experience that makes them feel like a part of the image – not viewing it from the outside or single perspective, but providing a comprehensive look at every interior surface.

How’s It Work?
Agents hire companies with high-tech software. Gamers have been using similar tech for years, with computer-generated imagery and environments. It stitches together photos, compiling to create 360-degree room views impossible to beat with traditional slideshows and video fares.

The Good, the Bad, and the Ugly
While VR creates a strong emotional response that static images cannot, it allows buyers to get a true feel for spaces sometimes hundreds of miles away. VR tech also makes it more difficult to conceal problem features you wish buyers wouldn’t see.

Video usage in real estate marketing is moving faster than you think. Don’t fall behind and miss out on its amazing advantages. Hop aboard with the help of Properties Online today.

What Experts Want You to Know About Drone Use in the Real Estate Industry

Don’t Crash & Burn: Using Drones for Real Estate Photography

Welcome to the future of real estate selling, where tiny, pint-size planes can give you an edge. Much like your listing photos and videos, when it comes to using drones to boost the popularity of your properties, it pays to aim for high quality.

View from above
Touted by agents as the most important new technology affecting real estate selling since the Internet, video tours bearing dramatic drone photography have become the weapon of choice for high flyers, showcasing large landscapes, unbelievable views, and breathtaking exteriors in a way never before possible. In the wrong hands, however, results could disappoint.

 Knowing when to deplane
As agents welcome sellers aboard, it pays to keep in mind the listing should be more than just in-flight entertainment. Drones are useful, but should never be used to shoot ALL the content. Certain images are not well-suited for a fly-by, specifically:

• One size does not fit all
Standard shots commonly seen in listings, such as street-level views, or in-home shots are best taken by hand from certain angles to improve the look of the home.

• How small is too small?
Avoid drones for smaller interiors, such as condos or apartments.

• Even drones can run into a problem
Homes hidden by trees or buildings.

Flying high
Ensure drone success by hiring a professional. Drones require a pilot’s license, and a lot more than RC car skills. Expect services to cost more than a land-loving photographer, as they involve taking the time to splice multiple clips of raw footage. Be sure your contractor employs a “3-axis gimbal” drone for steady, flowing shots. Later on, you may want to take a course, earn your own wings, and fly your own shoots.

Real estate selling have you reaching for the sky? Properties Online is always on the cutting-edge, with the drone tips you need for success. Take your business to a higher level. Contact us today.