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The Top Technology Trends in Real Estate Marketing and Selling to Watch in 2018

What cutting-edge technologies have made their way into the ‘real world’ of real estate marketing? These new tools are expected to change the rules of the real estate world in 2018:

Artificial Intelligence (AI)
AI-powered ‘chatbots’ are expected to step-in as a solution to the time demands on today’s agents, whose mobile, instant-access prospects don’t want to wait. Affordable, AI ‘employees’ will provide attentive care, automating discussions and rapidly responding to agents’ preponderance of time-consuming daily questions, freeing-up time for real-world opportunities.

Drones
With 90% of home buyers relying on the Internet to find homes, drones are turning out to be the single most influential technology to enter the real estate arena since the Internet, providing the dramatic camera photography necessary for sales-grabbing video tours. Sweeping shots with these flying cameras allow for ‘virtual open houses,’ reducing the need for time-consuming in-person tours.

Mobile Devices
Agents who succeed in capturing the mobile market will have it made in spades. Phone-friendly Millennials and Gen-Y-ers represent the largest portion of the home-buying segment. Fast, mobile-ready responses of listing information and documentation is key to capturing this market, who spends more time on their phones than other age groups.

Big Data
It’s no surprise that real estate data represents a treasure trove for agents, providing customer insight, highlighting key market trends, and boosting transparency. Available via the cloud, sales prices, demographics and other market data can streamline listing and buying processes. Sourcing customer data likewise provides opportunities for the prompt delivery of targeted real estate marketing.

Bitcoin
With values surpassing expectations, Bitcoin is helping redefine how money is exchanged in real estate. Those that stretch their comfort zone here will gain a competitive edge as alternate funding methods grow in popularity. Look for more on ‘blockchain tech’ in the coming year.

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The Top Tech That Changed Real Estate in 2016

New Technology Such As Drones are Revolutionizing Real Estate Marketing

Real estate industry insiders are finally cozying-up to real estate trends and technology following a mind-numbingly long, pothole-laden journey. Now embracing technological advancements that break the mold rather than remaining stuck in it, the industry has seen a blinding array of game-changers this year.

What tech-driven real estate trends knocked agents onto a different course in 2016?

• Smart homes
The home itself is changing: 82% of buyers are interested in increasingly affordable, convenient smart tech, from locks to thermostats and lights.

• Drones
In June the FAA finally made it easier for agents to legally fly drones without certifiable “air time,” putting a whole new arsenal of weaponry in the hands of agents, sellers, and buyers.

• Video
Video has gone viral, literally, offering a new way for buyers to get a feel for a property – sans-travel. Are you cashing in on this proven and effective real estate trend?

• VR goggles
Taking video up a notch, VR goggles now allow Joe Buyer a virtual 3-D, 360-degree tour of listings and neighborhoods from their local real estate office – or lazyboy.

• Predictive analytics
While not new, predictive analytics made great progress this year, weaving deeper into the mainstream to personalize and streamline service for buyers and sellers.

• Home selling automation
Venues like Opendoor have hijacked the reins from sellers agents. This type of seller-centered technology is driving big changes in the real estate selling marketplace.

• Bots
Bots buzzed to the periphery this year via text, FB messenger, Inman, and more, promising to be the next frontier of customer service, though they have yet to have a direct impact on the realty business – yet.

• The sharing economy
Collaborative ventures (Realtor + Airbnb, TaskEasy) offer possibilities for consumers that change the way real estate is sold.

Are you missing out on top real estate trends and technology that could make your business stronger? Bulk-up your arsenal – and your checkbook – with Properties Online today.