Posts Tagged as tweet

Free Twitter Tools Not to Miss

Twitter can be tough to get into, and it can be confusing. But it’s amazing tool for fostering relationships, building your foundation as an expert in the field of real estate (or wherever you happen to be an expert), and listening to what others are saying.

Buffer blogger Kevan Lee is one of my favorite social media bloggers, and he impressed me again a couple of weeks ago with his post about 59 Free Twitter Tools to meet every need. Twitter can be tough to get into, and it can be confusing. But it’s amazing tool for fostering relationships, building your foundation as an expert in the field of real estate (or wherever you happen to be an expert), and listening to what others are saying.

People complain on Twitter. A lot. If you use the platform as a mode to listen to those complaints, you’ll be well placed to become a reliable solution, and a sought-after expert. Twitter can be a total time suck, and an easy place to get lost. But that’s where Lee’s list comes in handy. He’s compiled an awesome list of tools to help you navigate the world of Twitter, making just about anything you need to do—research, efficiency, productivity, analytics, discovery, timing, etc.—easier and more achievable.

I highly recommend checking out Lee’s article for the complete list, but here are some of my favorites from his collection:

SocialBro: A nearly all-in-one platform for all things Twitter. The free plan comes with analytics, best time to tweet, follow/unfollow tools, and community segmentation.

Twitonomy: A dashboard of analytics for whichever Twitter user you choose (even yours). Analyzes profiles, tweets, engagement, and more.

Bluenod: Type in a user or hashtag and see a detailed map or visualization about the community around the user or the people using the hashtag. Great for hashtags about communities, neighborhoods and locales!

TweetChat: Log in to follow a specific hashtag, hang out in a room that collects the hashtagged tweets for you, and reply as you like (with the hashtag added automatically to your tweet).

Nuzzel: As described by Twitter’s Joanna Geary, “find out what’s trending among the people the people you follow follow.” Make sense? Translation: Content discovery from friends and friend of friends.

Swayy: See the content that your followers recommend plus the topics they most enjoy. View it all via the dashboard or from a daily email digest.

Unfollowers: Get a complete breakdown of those you follow, and unfollow with ease.

Hashtagify.me: Enter a hashtag to discover related tags, recent conversations, usage patterns, and influencers.
Keyhole: Ask Keyhole to notify you whenever a particular keyword, hashtag, or URL is mentioned. Helpful to track mentions of your own name or your company’s blog or campaign.

Twilert: Track keywords on Twitter and receive an email notification every time they’re mentioned. Great for keeping an eye on company names, new products, and branded hashtags.

Be Present: Real-time reports on your response time, response rate, and performance based on industry benchmarks. Also, really pretty to look at. Great for real estate professionals, when response time in EVERYTHING.

So, as usual, awesome work from Kevan Lee and Buffer. Make sure you check it out!

Use Twitter to Build Your Brand Recognition

Don’t fool yourself. Even if you are a single agent, working for yourself, you still have a brand. Your brand is more than just your image – it is people’s perception of your image, of you, of your business, your credentials, your reputation – you get the idea. As social media takes a stronghold on the world of branding and marketing, we are learning newer and better ways to use it to our advantage. Let’s talk about how you can use Twitter to build your brand recognition.

You may want to sit down and map out a brand strategy. Do a bit of Google research or play around on HootSuite (after setting up a free account, of course), and work out ways other people are building brand awareness through social media. See what catches your eye and what you personally find attractive, endearing or smart. Twitter can also be a great platform to promote open houses and other home events.

Twitter can be instrumental in building brand recognition, because it operates in real time and has tremendous reach. You don’t have to be someone’s “friend” or “connection” to start a conversation. Using hashtags and Twitter Chat gives you – and anyone – the chance to be in on the conversation. This is where the real connections get made.

Make sure others will want to know you by updating your Twitter photo and bio. Be approachable, include an interesting fact or two about yourself or your business, say what you like to talk about, and use a great picture (don’t be the egg!).

Here a few tips to getting the most out of Twitter when you’re trying to build brand awareness:

Use photos and videos. Twitter stats show that tweets with images and videos get retweeted more often.

Use hashtags. Experts say to use three separate hashtags for each tweet to help your tweets rise above the masses. Mix them up, post the same content in different ways, using different hashtags. And absolutely use relevant trending hashtags – get involved in larger conversations for greater exposure.

Ride on the coattails of others. If you’re selling a fixer-upper with a ton of potential, try tweeting about it during episodes of Rehab Addict. Want to encourage buyers to use an agent? Tweet while they’re watching Love It or List It. Or use the Million Dollar Listing time slot to tweet about that gorgeous horse ranch you’ve just listed for a new client. Research shows that using relevant hashtags during a trending TV show can really boost your Twitter exposure.

Be yourself. As a real estate professional, your brand ultimately comes down to YOU. Make things personable and personal. Stick to what you know and what you like. Tweet things that interest or engage you. Retweet and comment often, when others tweet things that are important or interesting to you. Thank those who follow and retweet you.

Infographic: When Should You Post, Pin and Tweet?

When should you post, pin and tweet? Any time you find the time, right? Actually, no, as it turns out. The folks over at The Payroll Blog created an awesome infographic that breaks down the best times to share your information on various social media sites. The difference between viral and unnoticed can be all in your timing.

The article talks about platforms you can use to make the timing of your content more effective and easier. I notice they didn’t mention HootSuite, which is an unfortunate omission, in my opinion.

You can schedule anything you want to post at a later date and time, so schedule things for the right times!

So, without further ado, feast your eyes on this brilliant infographic (click to make it bigger):

Can’t see it? Visit the real deal HERE.

1398974207-best-times-tweet-pin-tumble-post-infographic

How Facebook is Cornering the Property Market

Facebook has more than 1.31 billion active users. According to NAR (the National Association of Realtors), 90.5% of real estate agents and brokers use social media to some extent. In a study of traffic sources conducted by Properties Online, using Google Analytics, single property websites received the most referrals (50%!) from Facebook.

Changes to Craigslist in late 2013 mean that referral traffic from the site can no longer be measured. This gives Facebook a boost in ratings, so to speak. And the social networking giant is doing all it can to maintain its place at the top.

Twitter has been growing, but hasn’t had the impact on real estate professionals that Facebook has. Still, at more than 645 million users, the social media site is a significant force, with a lot of potential. One problem for real estate listings is that Twitter is home to A LOT of information. Tweets can easily get lost and end up unseen. But there is something to the platform – something that has had Facebook on alert for a long time.

You may have noticed the subtle integration of some of Twitter’s features into Facebook this year. Actually, just before the New Year, Facebook began by renaming its ‘subscribe’ and ‘hide all’ options with ‘follow’ and ‘unfollow.’ Facebook is using an algorithm—based on your usage—that then controls the content that appears in your newsfeed.

Another Twitter-ish update was the move to ranking link posts from publishers higher in the newsfeed. This seemingly small change led to big things for Facebook, with publisher content referral traffic from Facebook rising 50%, to account for over 15% of all social referrals. At the same time, mind you, Twitter referrals decreased four percent.

Now, as we know, Facebook is great for sharing photos and videos (and this is great for real estate professionals). But Facebook saw Twitter’s edge when it came to user-generated content and changed its algorithm to rank text-only status updates from users higher in the newsfeed. Their research showed them that users respond positively to these types of updates, and that they prompt more of the same. So, that that and run with it – share your thoughts about a listing, the market, anything of interest, with your Facebook followers.

Facebook may never replace Twitter when it comes to real-time news, but it doesn’t need to. And while a full-blown social media presence is great, if you can pull it off, you don’t need that, either. Facebook is a fantastic option for busy real estate professionals, and it’s gotten even better in 2014.