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Creating a dedicated, one-stop Internet destination for those buyers is one of the best ways to grab their attention and make them truly explore a property. Many homebuyers are simply typing a home’s address into their browser’s URL field or into the search engine’s search box. When a property has an individual website with the property’s address as the URL, search engines typically index that property website as the most relevant search result. This means that creating a single property website is the best way to ensure that homebuyers can easily find online information about a property.