Posts Tagged as Video

What the Top Five Real Estate Video Marketers Share In Common

The amazing advantages of video have many agents dipping their toe in the real estate video marketing waters. With so many agents touting success, newcomers are looking to tricks of the trade for maximizing response time and success in their video marketing endeavors. Is there a common thread?

What the Top 5 Real Estate Video Marketing Creators Have in Common

Among the ‘who’s who’ of real estate video content creators, a wide array of styles, tactics and channels are used. But among them, two facets prevail: Quality and quantity. Let’s take a closer look:

Peter Lorimer, PLG Estates, CA
Delivering quality, quantity, variety and consistency, this obsessive vlogger has racked-up more than 1.25-million views via the 300 uploaded videos on his YouTube channel, with a playlist packed with listing videos, marketing tips – even family vacation clips.

Jessica Riffle Edwards, The Carolinas Finest, NC
With nearly 1.6-million views and 500+ YouTube videos, Jessica records nearly every one of her videos while safely parked in her car (the rest while dancing), answering real estate questions, outlining issues, and exposing problems and opportunities.

Alvin Tapia, Alvin Tapia Homes, CA
Alvin’s personable approach and subtle, yet helpful production techniques shine, helping him connect with the community via his fun, lively video lineup.

Kelly LeClair, LeClair Real Estate, CA
When Kelly began her career in real estate, she knew video marketing would be an ideal way to distinguish herself from competitors. Using her background as a TV news reporter, her beautifully-produced, highly-informative videos and numerous webcam responses keep her firm in the spotlight.

Erik Brown, Teles Properties, CA
Erik’s YouTube channel has earned him tens-of-thousands of views from 100+ videos, including simply-produced, handheld recordings of multi-million dollar listings, proving quality videos don’t require a mega-budget.

Get Googling on these real estate video marketing gurus, taking notes on their successes. Begin developing your own online video marketing arsenal with the help of Properties Online today.

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Why Cheaping Out on Videos Will/Could Cost You

Are you afraid that video usage in real estate marketing will cost you dearly? Are you resorting to budget video ‘solutions’ like the ones you send to friends and family from your iPhone? Sending videos using popular messaging mediums could cause your reputation to self-destruct. Luckily, there are ways to produce affordable, quality videos without the need for an over-the-top budget.

Quality Caveats
Too often, brokerages and agents mix up the importance of quality with quantity. Longer does not equate to better. This mistake could hit you in the wallet (or career) and today’s grab-and-go generation will look elsewhere.

Worse, poor quality hits your brand in the bread basket. 62% of consumers get negative impressions of a brand after a low-quality video experience. Professional video outperforms user-generated content by 60% in vital metrics (views, clicks, shares, likes, etc.).

Social Misapprehensions
Agents/brokers also commonly underestimate the importance of quality video use in real estate marketing when they’re posting on social media. Social doesn’t mean you can get away with the video production equivalent of breaking out the sweatpants.

Professional video boasts a 1200% increase in engagement on social media compared to text/images alone. That’s why social giant Facebook figured out the importance of video so quickly and has heavily invested in video – what about you?

Affordable Solutions
True custom video can be pricey, ranging in the $500-10,000+ range, and is obviously not an option for everyone. However semi-custom is an affordable solution, offering quality video at a scale with prices in the $10-30+ range. They also make production easy: Inject content and personalize it with branding and a call-to-action, and you’re done!

Also, the return-on-investment is amazing: boosting lead conversion with email campaign compatibility, digital marketing on YouTube, social, websites and blogs, and more.

Looking for an affordable solution to producing quality real estate videos? PropertiesOnline has you covered. Learn more about our effective and easy-to-use video builder tool today.

Have Fun with Video and Go Viral

Funniest Real Estate Videos Ever: Could Yours Be Next?

Real estate videos don’t have to be cookie cutter and boring. In fact, you’ll find funny or viral real estate videos are surprisingly popular on YouTube!

Gain Inspiration from these Hilariously Funny Options that Stand Out from the Crown…

• Hand-Out the 4-1-1
Funny but informative, this big budget informational video by Realtor.com features actress Elizabeth Banks addressing common questions first-time buyers and long-term renters typically have about the home buying process – and determining when you’re ready. It’s actually part of a series: “The Home Buying Process in Plain English with Elizabeth Banks.”

• Host a Viral Video Tour
Like this one that points out the obvious in a uniquely entertaining fashion.

• Hone-In on Trouble Spots
One of the funniest and most viewed viral real estate videos, agent Megan Hill Mitchum impersonates the ultra-famous Adele… and parodies the lunacies of buyers and sellers that drive agents nuts.

• Give a New Perspective
Easily recreate your own version of this tongue-in-cheek video about Re/Max (by Re/Max), highlighting the benefits of working for – and with – your brokerage. Or slam-it with your own pop or rap-parody like these creatively clever brokerages.

• Save Future Sales…
In this hilarious but simply done video, agent Rob Golfi rushes to the scene of a home fire to save it – because he may sell it one day!

• Say NO to FSBO
A short, sweet, and funny Old Spice “mocku-mmercial” on agent versus FSBO sales.

• Just for Fun
Blow off some steam and entertain clients with your sense of humor, such as real stuff real estate agents say – or wish they could!

Don’t be shy! Help your videos stand out from the crowd with the help of Properties Online’s latest video builder tool, and you’ll be well on your way to standout real estate videos in just minutes! Take the road less traveled – construct a viral Virtuet today!

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The Most Popular Marketing Methods for Promoting Real Estate Video

Video use in real estate marketing is reaching an all-time high. Do you have the tips and tricks you need to get your content seen? You’ve put a lot of effort into your video – and you should be putting the same amount of effort into getting your masterpiece seen by the right people: Prospects who are likely to convert into leads, and (hopefully) clients down the line…

The Secret to Your Success
You don’t have to be a video marketing expert. This simple checklist will work for brokers of any age, experience, and niche, giving you considerable mileage for your real estate video marketing efforts:

  • Flaunt what you’ve got
    Your website is an ideal location to flaunt video messaging – your premier place for hosting. Splash your home page with a promotional video, alongside listing videos and informational “vlogs,” ensuring they are properly search-optimized for exposure. Great options for inclusion in your campaign include:

    • Agent/Brokerage promo videos
    • Property listings
    • Area & community features
    • Informational videos
    • Interview videos
    • Client testimonials
    • How-to advice
    • Market updates
    • Special offer videos
    • And more!
  • Be social
    Facebook, YouTube, Twitter, LinkedIn, Instagram are prime places for real estate video marketing promotion. Pin status updates to the top of your social pages featuring top-performing videos, and splice-and-dice for sharing on Instagram and Pinterest, gaining maximum exposure by sharing them over the course of months – versus weeks or days.
  • Send a note
    Email is a powerful marketing tool for direct communication with leads and clients, allowing you to custom-tailor videos by individual needs, in-turn moving prospects down the marketing funnel. Because you can’t embed, however, be sure to include a photo from the recording (linking to the video landing page), inspiring prospects to take a look.

Looking for a little help with video use in real estate marketing? Properties Online has you covered. Discover more today.

What’s new for you in 2015?

January has always been known as the month for resolutions. It is also a great month for predictions. I love seeing what experts anticipate for the coming year in areas like technology, marketing and real estate. Each new year is full of possible, and things unknown yet to come. So, what’s new for you in 2015? Where will your real estate business take you? Will you (continue to) embrace digital technology and social media marketing to better market and sell your listings? Will each of your listings have its own single property website? We’d love to be part of your resolutions.

January has always been known as the month for resolutions. It is also a great month for predictions. I love seeing what experts anticipate for the coming year in areas like technology, marketing and real estate. Each new year is full of possible, and things unknown yet to come. So, what’s new for you in 2015? Where will your real estate business take you? Will you (continue to) embrace digital technology and social media marketing to better market and sell your listings? Will each of your listings have its own single property website?

I’ve been scanning 2015 prediction lists, and when I do I end up smiling. Mobile, social media, video – they’re all buzzwords again. And we’ve got you covered in all directions.

We are looking forward to an incredible year. Before I go back to our more typical posts next week, I just wanted to take a moment to talk about what we’re doing and what we’re excited about at Team Properties Online. We live and breathe real estate and technology. Getting to put them together has been fun for over a decade now.

We are committed to a bigger and better 2015, and we’re excited to have you on the journey. One of our tasks as an online real estate marketing firm is to watch trends. Video is not a trend. Video was the future. Now it is the, well, now. In addition to our top-of-the-line single property websites and agent websites, we are offering new video solutions in a big way. In addition to our easy-to-use Video Builder solution, we are in love with Virtuets, our video marketing, website content and property videos solution. You can incorporate Virtuets Video for Real Estate into any of your Properties Online products or services, dramatically increasing their impact. Have a look HERE for sample content to see just what I’m talking about. You can be using these videos on your real estate websites right now! Articles and video are now the most popular formats for content marketing, and as you can see, we make sure you can do both.

Did you know that the 45-55 age group is now the fastest growing age group on Facebook, and that Facebook adds 600,000 new mobile users every single day? Did you further know how easy it is to put your listings on Facebook with our Facebook App? You see, we have everything you need linked to everything else you need.

A whopping 91% of customers say they’d give referrals, but only 11% of sales people ask for them. Crazy, right? Did you know that when you use Properties Online for your agent and single property websites, we have a feedback and referral system built right in? You hardly have to lift a finger to get the results and information you need. We like it that way, because we know you’re bending over backwards for your home buyer and home seller clients.

What I’m getting at is that I hope we are part of your New Year’s resolutions for 2015. I hope you want to join us on the fabulous journey that is real estate and website technology. We’d truly be honored to help your business grow this year.