Posts Tagged as virtual tour

What Makes Buyers Walk a Sale?

Are You Ready for Virtual Reality in the Real Estate Marketplace?

Today, 20 million buyers are taking advantage of virtual reality (VR), and that number expected to reach 50 million by the end of this year and a whopping billion by 2023. Experts predict VR will change the industry the way the Internet and video use in real estate marketing did, so how long will it be before you market a home in VR?

The Timing is Right
With Facebook’s Mark Zuckerberg 2014 investment in the industry, VR technology has rapidly matured, getting easier to use and coming down significantly in price. In fact, it’s a foregone conclusion that VR will be a part of the industry, and companies like Matterport and Realvision are paving the way.

Get a Load of That!
In some cities, such as Minneapolis, VR has already joined aerially droned tours as standard fare for agents, allowing prospective buyers to shop without ever engaging in a physical showing. Used with goggles and headsets, and paired with a smartphone or computer, VR gives shoppers a viewing experience that makes them feel like a part of the image – not viewing it from the outside or single perspective, but providing a comprehensive look at every interior surface.

How’s It Work?
Agents hire companies with high-tech software. Gamers have been using similar tech for years, with computer-generated imagery and environments. It stitches together photos, compiling to create 360-degree room views impossible to beat with traditional slideshows and video fares.

The Good, the Bad, and the Ugly
While VR creates a strong emotional response that static images cannot, it allows buyers to get a true feel for spaces sometimes hundreds of miles away. VR tech also makes it more difficult to conceal problem features you wish buyers wouldn’t see.

Video usage in real estate marketing is moving faster than you think. Don’t fall behind and miss out on its amazing advantages. Hop aboard with the help of Properties Online today.

New Photosynth Mobile App – Awesome for Real Estate Pros

With the app, you can process, view, and store your panoramas directly on your device. Then, share them in a variety of ways, including to Facebook as images or as interactive panoramas (hosted for free) on Photosynth.net. Imagine walking through a prospects home and creating a panoramic virtual tour during your listing presentation.

Photosynth Screen Shot

I was first introduced to Photosynth at Inman Connect a few years ago. It was very impresive at the time and it was obviously a great tool for real estate professionals. Yesterday MSN introduced the official Photosynth app which lets you capture panoramas of your favorite places and share them with your friends and even the world with Bing Maps. (The app is currently available via iTunes and will be available on iOS devices later today.) Photosynth’s interactive panoramas allow you to look left, right, up and down, letting you capture and view more of the places you visit.

With the app, you can process, view, and store your panoramas directly on your device. Then, share them in a variety of ways, including to Facebook as images or as interactive panoramas (hosted for free) on Photosynth.net. Imagine walking through a prospects home and creating a panoramic virtual tour during your listing presentation.

What is pretty cool is the way the app works with Bing Maps. After capturing a panorama of a public place (like a historical building or park) you can choose to publish to Bing Maps and it could be seen by the world. From the map, “dive in” and see your panorama next to that park or building.

With the Photosynth app you can:

  • See your panorama take shape with each picture you take
  • Get high-resolution results in all directions with advanced, on-device stitching
  • See most panoramas within seconds of taking your last picture
  • Zoom, pan, stretch, and view your panorama in landscape or portrait mode
  • Save and view your panoramas on your device and view them online at Photosynth.net

Get the App

Property Websites or Virtual Tours?

Virtual tours were all the rage a few years ago, and they still work to some extent, but they are gradually being replaced by individual listing websites.

Property websites are a better marketing tool than virtual tours for several reasons. First off, they contain more information about the property including unlimited photos. Secondly, they are easier to find. Virtual tours are directed at buyers who have already seen the property someplace else (on the agent’s site, for example, or in the MLS listings). Virtual tours don’t generate traffic in their own right.

On the other hand, property websites generate their own direct traffic in several ways:

  • People who see the sign rider on the physical property’s lawn, then go online to check it out.
  • The seller telling their friends and family to go check out their property at the single property site.
  • The agent, the seller and their friends and family posting and reposting a link to the property site on various social networks.
  • Organic search engine queries for the property’s physical address, where the property site comes up as the first, most relevant search result.

Where Traffic is Coming From
From a total of 3,477,867 website referrals to Listing Domain Websites
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