Posts Tagged as website

Goof-for Business

Why Blogging is Good for Your Business

Twenty years ago, a solid marketing strategy for real estate involved putting ads in the newspaper and leaving signature FOR SALE posts on properties. Now, with the digital age among us, this type of marketing is just simply not enough. In order to stay on top, real estate businesses, as well as all types of businesses, have to learn how to get noticed online. One of the greatest tools for receiving online attention is blogging. And I’m going to spend the next few paragraphs telling you exactly why blogging is good for your business.

Twenty years ago, a solid marketing strategy for real estate involved putting ads in the newspaper and leaving signature FOR SALE posts on properties. Now, with the digital age among us, this type of marketing is just simply not enough. In order to stay on top, real estate businesses, as well as all types of businesses, have to learn how to get noticed online. One of the greatest tools for receiving online attention is blogging. And I’m going to spend the next few paragraphs telling you exactly why blogging is good for your business.

What is a Blog?

A blog is like an online, interactive journal. While they can be used for personal or public use, their function can often vary. Blogs are similar to articles, and can be found on designated websites to inform or entertain readers, who are often allowed to rate or comment on the material. For businesses, blogging is a great way to share knowledge, attract readers (or potential clients), gain credibility, advertise, and improve search engine page rank through better search engine optimization (SEO).

Making the Most Out of Blogs

In terms of improving business, blogs are an easy way to improve online popularity. When someone is searching for real estate agents online, you want your service to be the first to pop up on Google. Blogs have the power to make this happen and here’s how:

Search engines, like Google or Bing, rely on an intense algorithm to find websites when you search using a series of words. Websites that are frequently updated, well respected, contain large amounts of data, and are linked to other sites are typically the first websites to show up in a search. By posting blogs on your own site and by publishing more information, you are expanding the website and increasing its chance of hitting a lucky component in the search engine’s algorithm. When posting blogs on other sites, known as off-site optimization, it is important to include inbound links to your site and to write quality blogs. These components of blogging are targeted ingredients that a search engine look for and will make your site stand out from the rest.

Blog and Get Noticed

For real estate blogging, businesses tend to inform audiences on the housing market, quarterly reports, and events going on locally. This is an easy way to outreach readers (potential clients) and keep content current, all while improving your marketing strategy. When it comes down to it, a solid use of blogging not only makes your website look better, it can also improve your business’s SEO performance and land your website among the first pages in a search engine’s results.

4 Things Every Real Estate Agent Should Know About SEO

It’s easy to become overwhelmed by SEO (search engine optimization). Good SEO is what helps a website rank on the first page of Google, for instance. You want good SEO. High quality content, good, easy to navigate design – these things are in your control, and they are crucial to the SEO of your real estate websites. So today, I’ve pulled together four things that every real estate agent should know about SEO.

1. Content is the cream that rises to the top. Content should answer a need. It should tell a story. It should solve a problem. Content should be applicable, usable, shareable. It should resonate with your users. As a real estate professional, you know your market. You know the buyers and sellers you want to attract as clients. What do they need? How can you give it to them? This applies to your agent and single property websites and to your social media efforts. Before you throw up your hands in defeat, know this: none of this means you have to have tons of content or writing on your sites. But it does mean that what you do say and post needs to be relevant. This is one area where using a dedicated service like RealEsateSites.com or Listings Unlimited can be a huge help – your website will start with tested, high quality content, keywords and built-in SEO. You can build on a solid foundation put together by experts.

2. SEO is steadiest on a tripod. To have a solid SEO strategy, you need to focus on three separate areas – content, links and social media. They are separate, but also incredibly interconnected. And they’re all important. Link exchange is a great way to get legitimate links from other websites pointing to your site. Links increase your site’s authority and, therefore, its visibility in the search engines. Link building can be arduous to the inexperienced, but is often built in to quality website services. Social media is the vehicle that can take your site to the next level, by giving it the exposure it needs to appear valuable to search engines. At the end of the day, link building and social media connectedness and moot, without great content. Your content is incredibly important and must focus with precision on your visitors’ needs and your call to action.

3. Social media puts the ‘S’ in SEO (well, not literally). Google, in particular, gives more and more credit to social media when it comes to ranking. Likes, shares, comments, @mentions, etc. have become an incredibly important part of strong SEO. You want to make it easy for people to share and like your content. This, in turn, makes it easy for other people to find your content. Built-in social networking tools will save you time and money when it comes to this critical aspect of your real estate site or single property website’s SEO.

4. You must know your brand before you can optimize it. SEO is step two, after good branding. And the connection between good branding and SEO has been made easier and stronger since Google release Google Authorship. Google Authorship connects your content to your Google author profile, and the search engine gives more credit to recognized authors’ content. This is by no means an overnight fix, but it is a very worthy recipient of your time and strategy, with regard to SEO.

Why You Need a Mobile Website

Why Do You Need a Mobile Website? The short answer: Because more and more people are accessing the Web via their mobile devices, and your desktop Website is likely not providing them with a very good user experience.

Why Do You Need a Mobile Website? The short answer: Because more and more people are accessing the Web via their mobile devices, and your desktop Website is likely not providing them with a very good user experience.

What is Mobile Web?

The Mobile Web is defined as the use of Internet-connected applications, or browser-based access to the Internet from a mobile device such as a smartphone, connected to a wireless network. In plain English, it means accessing everything that the Internet has to offer anywhere, anytime, from your smartphone.

Mobile is Hot

Not that long ago, people used to access the Internet through their PC or laptop, from home. But current research shows that this is changing fast. Mobile is a hot trend, and in fact, it’s more than a trend – it looks as if it is the next generation of Internet usage.

Mobile Access to Traditional Sites

As more and more Internet users expect to get the information they need using their mobile device, you as an agent and as a website owner should start paying attention to how your site looks in a mobile device. Your desktop website probably doesn’t look very good when accessed from a mobile device. If you want to make mobile user experience better, you have a few options.

Make Your Site Mobile Friendly

You can hire a software developer to make a few coding changes to your site that will  make it more mobile-friendly. The advantage to taking this route is that you keep everything in one place but make access to your site easy to both desktop and mobile users.

Develop a Mobile Site

More and more companies are offering their services as developers of mobile sites. In fact, the .mobi top level domain was launched specifically for the mobile Internet and is used to make sure sites comply with mobile web standards to ensure visitors a consistent and optimized experience on their mobile device.

Develop a Mobile App

The same developer who can  build you a mobile site, or make your desktop site more mobile friendly, can also build you a mobile app. Mobile Applications enable users of mobile devices to access the Internet directly through the application, without accessing a browser first. Since apps are built for mobile devices, they ensure an optimal Internet experience for mobile Web users.

If you consider going this route, remember that data shows that apps with practical use work best at long term, continued usage. So while a “cool” or “fun” aspect is great, the most important thing is to come up with an app that adds value to home buyers and home sellers.

RealEstateSites.com includes a free mobile version with every standard website! Check it out from  your iphone at www.KimAgent.com.