Are we on the verge of a major power shift in the online real estate world? Zillow, once the young upstart overtaking the veteran Realtor.com, may be on the way to losing its crown to the former market share champ.… Read More »Realtor.com Vows to Beat Zillow as Market Share Wars Start
In the months following its merger with Trulia, Zillow Group is looking to cash in on the benefits of its former rival. Currently, 63 percent of new real estate listings are from existing Zillow advertisers, but the megalithic realty site… Read More »Should You Be Advertising Your Listings on Zillow? Part One
Last week, Zillow revealed publicly its intent to buy Trulia for $3.5 billion. Obviously this news (and the rumors we’ve been hearing for some time) are hot topics of conversation in the real estate world. The consolidation will allegedly take place whilst still maintaining the distinct identities of both Zillow and Trulia. Only time will tell. But what will a Zillow-Trulia merger mean for your real estate business?
Listing syndication makes a lot of sense for agents. You obviously want your listings to reach as wide an audience as possible, and placing the listing on your site and social media accounts and in the local newspaper, while definitely… Read More »Listing Syndication: a Good Idea?