The Benefits of Individual Property Websites

In today’s real estate market, some 90% of home buyers use the internet to search for a new home or property. While 27% check the newspaper, as well, only 1% actually find their home there (SOURCE: NAR). The internet is THE place to market your properties. And there is no better place to start than with a targeted website unique to each home or property you’re selling. Read on to learn the benefits of individual property websites.

Increase Revenue

A property website dedicated to each individual listing tells sellers and buyers alike that you mean business and that you know your market. Real estate agents who offer single property websites have better outcomes and secure more listings than those who don’t. Think about it – what seller wouldn’t love having a website dedicated entirely to selling their home?

Save Money

Property websites are an easy and cost effective way to get your property information on the internet, while driving traffic, leads and buyers back to you. Target your marketing dollars where they will provide the best ROI and benefit to you.

Expand Your Sphere of Influence

When you use single property websites through a leading provider, such as ListingDomains.com or ListingsUnlimited.com, each property site comes complete with unlimited photos and links, ample space to identify all the unique selling characteristics of the property, automatic maps, local school and community information and much more. Custom designed to link to Facebook, Twitter, LinkedIn, YouTube, Pinterest and more, single property websites connect the dots between myriad action points across the web, giving you nearly unlimited reach. What’s more, the sites are search engine optimized and include a mobile version.

Furthermore, when you create a property website, your sellers pass the web address on, introducing you to your client’s friends and family as an agent who knows how to market properties online. When the property sells, the new buyers immediately send their friends and family to your listing domain site to see their new home. Along with the property details, your contact information is presented front and center. Without picking up the phone, spending a dime or engaging in any other marketing tactics, you’ve just expanded your reach by the dozens, and introduced yourself to multiple new prospects.

Save Time

Quality property site building tools should offer free listing syndication, which means that once you enter your property details, your listing is automatically submitted to several property portals like Google Base, Yahoo Real Estate, Trulia, Zillow, Front Door, Vast, Craigslist and many more. Spend your working hours where they count most – with your clients.

Don’t just take my word for it, though. Give the idea a spin by creating a free demo website yourself.

By Jess Maria

Jessica Maria is an avid business and lifestyle writer on subjects ranging from technology to real estate to immigration. Her work has appeared in magazines in the United States, New Zealand, Australia, the UK and the UAE. She lives in California’s wine country, with her husband and two young sons.

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