The Benefits of Video for Real Estate Sites

Video is fast becoming one of the most important aspects of a good real estate site – particularly when it comes to single property websites. Nothing quite exposes a home to potential buyers the way a good video can. The benefits of video for real estate sites are vast – it’s said to be 53 times more effective than text alone!

Online marketing and a solid web-base are critical for today’s real estate agent to remain relevant and successful. They can also provide much more cost effective options when it comes to growing your real estate business or driving new leads.

You can add video to your single property websites, for instance, for no additional cost, and yet Consumers are more likely to select a video result in a Google search compared to text. Furthermore, while the average visitor spends just 48 seconds on website, that time increases dramatically to 5 minutes, 50 seconds when the website includes relevant video. The longer a visitor is on your website, the better chance you have of converting them into a lead, a client or a sale. It’s as simple as that.

The great thing about video and real estate is that it is SO easy to make it relevant and useful – we’re not grasping at straws here. Your site visitors WANT video. Give it to them.

We’ve talked about NAR’s statistic that 73% of sellers would choose a real estate agent who could market their property with video. And yet fewer than 5% of agents actually do this. YouTube is now the second largest search engine, behind Google. If your website is properly optimized and includes video, you’re 57% more likely to show up on page 1 of Google search results.

If you’re not ready to get in front of the camera yourself, you can start by providing quality video of the properties you’re selling. Photos are great, but they won’t take you all the way. There’s nothing quite like a video tour – unlike photographs, video engages multiple senses and is more believable. It’s easier to imagine yourself in a home after watching a video than having only looked at still pictures.

By Jess Maria

Jessica Maria is an avid business and lifestyle writer on subjects ranging from technology to real estate to immigration. Her work has appeared in magazines in the United States, New Zealand, Australia, the UK and the UAE. She lives in California’s wine country, with her husband and two young sons.

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