According to the National Association of Realtors (NAR), 90.5% of real estate agents and brokers use social media to some extent.
Media Examiner tells us that 83% of marketers indicate that social media is important to the success of their business. And the 2012 State of Inbound Marketing report revealed that the number of businesses that say Facebook is critical or important to their business has increased by a massive 75%.
Real estate professionals are in a great position to leverage the benefits of social media, and Facebook is a great place to start.
Services like RE Business Pages can assist agents and brokers in creating custom and functional facebook business pages that are attractive and highly functional. RE Business Pages will create your business page setup, a custom home page graphic and a custom welcome page. They can also install your IDX Property Search, your Twitter feed, and your Pinterest tab.
While you can outsource the creation and design of your Facebook business page, it’s important that it maintains your stamp, and that you are actively engaged with your Facebook followers, because auto-posting to Facebook decreases likes and comments by 70% [source: Digital Buzz Blog 2012].
80% of social network users in the United States choose Facebook as their preferred social network through which to connect with businesses and brands. Your real estate brand needs to be on Facebook.
And when I say brand, I mean it. Your Facebook Business Page isn’t about you, really. It’s about what you can provide to clients and homebuyers/sellers. Providing your followers with valuable and interesting information they can use is what’s important.
Target the right audience. Facebook is vast. If you try to vast yourself you’ll simply succeed in losing everyone’s interest. Know who it is you want to interact with and focus your attention on that group, whether it’s a local area, a type of buyer or a type of property.
Make sure you integrate your Facebook Business Page with any other social media, websites or blogs you have (this is part of the package if you use RE Business Pages services). And don’t sit back and wait. Update regularly, keep it current, and don’t hide behind your screen presence. At the end of the day, selling homes is about the people who move into them, and people want need real contact.