Over the past decade, the real estate industry has been on a roller coaster ride, plummeting to the depths of the housing crisis, then rising dramatically as markets and homeowners recovered, squinting blind-sided into the bright light of inventory shortages and fierce competition.
In light of this, it takes more than the average real estate marketing tips to emerge from such a ride smiling rather than tossing one’s proverbial cookies. How can you ensure your career doesn’t go off-course?
Like the Market, Sometimes You’ve Gotta Get a Little Crazy
– Throw Your Hands Up
Set up accounts and promote your properties on all major social media networks, interacting with the community, sharing good news and announcing new listings.
– Scream All the Way Down
Add social sharing buttons to make it easier for friends, family, and clients to email and share listings. On the flipside, don’t neglect real life interaction. Create an awesome business card too, passing them out like the free food samples at the area wholesale club.
– Watch for What’s Coming Up
Refurbish your website and ‘Contact Us’ page. Create an attention-grabbing, local-oriented, mobile-friendly space, emblazoning contact information on every page. Keep customers on-site with built-in features like mapping, ‘street-view’ and virtual tours. Stay in touch, even years after handing-over keys, with holiday cards to stay fresh in the minds of clients, and offering incentives for client referrals.
– Take a Selfie
Save time for all parties (and yourself), by offering professional quality video listings and information.
– Smile Like You Had a Good Time
Take quality photos (bad ones reflect poorly on your skill and listed properties). Hire a pro if you must to ensure a top-notch image. Sponsor local events to boost your brand.
Like life, your real estate career can be a bumpy ride. Instead of screaming all the way down, keep it on course with the latest, time-sensitive real estate marketing tips and tricks from Properties Online today.