There’s no single most effective way to contact clients. That said, however, some methods, such as texting, are dramatically undervalued according to real estate selling tips. The majority of agents are missing out on what clients crave – a fast response – and that’s offered simply and easily with the communication medium of texting.
What’s the BFD?
Like instant messaging from days of yore, texting is fast. Unfortunately, only about 15% of agents are using this resource – though according to the California Association of Realtors, 40% of respondents list texting as their preferred method of communication. With text messages having an open rate of 98%, that’s some seriously missed opportunity.
BRB: How fast are responses expected?
Are you missing the crucial five-minute window for initial contact?
- Instant: 49%
- 30 minutes: 78%
- 60 minutes: 94%
GR8 real estate selling tips for effective texting:
- Be proactive.
Don’t chitchat. Let your prospect know about upcoming showing times, and try to make an appointment.
- Be prompt.
Texting prospects expect rapid TLC. If a text was sent, a prompt response is expected – even if it’s merely, “In a meeting, give me 10…”
- Don’t forget the link.
Always include a link to the suggested property top keep clients informed and/or browsing.
- Save the emoticons for friends.
Keeping it professional is preferable. So no ROTFLMAO either.
- Get it in writing.
CYA. Unless you have an established, solid relationship with a prospect, always get major decisions in writing, especially those that could make or break a contract.
- Don’t be a dummy.
We hope you’ve figured out by now texting and driving is bad. Pull over. And if you can’t control yourself, store your phone out of reach.
Texting NUB? You too can conquer tech with the help of real estate selling tips from Properties Online. Contact us and learn how to better streamline your business today.