Want to take advantage of video usage in real estate marketing for your FSBO listing? Pull it off like a pro for far less dough with these winning tips.
Speed Your Home’s Sale with these YouTube Video Tips:
Whether you’re shooting still photos or video…
- Look to Lighting
Use natural light whenever possible, taking advantage of the natural illumination of late afternoon.
- Set the Stage
Consider repainting, using colors like Benjamin Moore’s Revere Pewter, to help walls pick up light and pop. Leave only enough furniture to suggest placement, removing personal property and valuables that could attract miscreants.
Focus on highlighting unusual details, thinking back to what made your home first stand out for you: Amazing views, the pool, a sweeping staircase, etc. Then go to other attention-grabbers like the kitchen, master bedroom, baths and walk-in closets.
- Build Excitement
Carefully order clips to create a ‘tour’ effect.
- Treat it Like a Voice Mail: Keep it Brief
Buyers perusing hundreds of available properties don’t have the time to spend on a sit-com length video of your home. Keep it brief – two minutes max – highlighting your home’s best features and providing relevant information – not fluff.
- Consider a Professional Photographer or Videographer
This doesn’t mean you shouldn’t shoot the photos or video yourself. Just be aware glitches like bad lighting and shaky camera shots can turn buyers off – and send them looking elsewhere. For an investment of $300-700, you could earn more for your home – or facilitate a faster sale.
- Don’t Re-Invent the Wheel
Take advantage of affordable video creation tools like Virtuets to create professional-looking property videos in a snap.
- Be Social
Make the most of video usage in real estate marketing by sharing your video via social media venues.
Put video usage in real estate marketing to work for you. Take advantage of the tools professional agents use. Contact Properties Online to learn more today.