New to video use in real estate marketing? We’ve got the tips and tricks to get you up and running fast. Make the most of your energy and investment with this no-fail video marketing plan for the experienced and uninitiated alike.
Step 1: Do NOT Pass Go: Go Directly to YouTube
The second largest search engine in the world and a subsidiary of Google, the largest search engine in the world, hosting your videos on a YouTube channel can propel you to the top 55% of Google’s top ten search results. YouTube is a veritable search engine optimization (SEO) goldmine. From here, you can set up your account to autoshare to other social media arenas. Leading us to…
Step 2: Be Social
Sharing your listings increases exposure, with some social media venues, such as Facebook, delivering even more potential customer views than YouTube. Google+, Twitter, Instagram, LinkedIn, and more only increase your marketing potential. Pin status updates of your top-performing videos to the top of your social accounts, or splice videos into 30 second clips and extend your marketing efforts.
Step 3: Don’t Overlook the Tried & True
Don’t let email and web opportunities fall by the wayside. Outside of YouTube, your website should be the premier place you host your videos, and is an excellent avenue for reaching your market niche, showcasing your personality and expertise.
The key to reaching your target audience is proper search engine optimization that gives today’s mobile generation fast access to your product. Add videos to your blog, featuring listings and advice throughout. Don’t forget to include video links (and a photo) to landing pages in your direct email marketing – it’s a powerful tool for accomplishing direct, personal communication with clients and leads.
Ready to put video use in real estate marketing to work for you? Create a video marketing arsenal in a flash with the help of Properties Online today.