Real estate industry insiders are finally cozying-up to real estate trends and technology following a mind-numbingly long, pothole-laden journey. Now embracing technological advancements that break the mold rather than remaining stuck in it, the industry has seen a blinding array of game-changers this year.
What tech-driven real estate trends knocked agents onto a different course in 2016?
• Smart homes
The home itself is changing: 82% of buyers are interested in increasingly affordable, convenient smart tech, from locks to thermostats and lights.
In June the FAA finally made it easier for agents to legally fly drones without certifiable “air time,” putting a whole new arsenal of weaponry in the hands of agents, sellers, and buyers.
Video has gone viral, literally, offering a new way for buyers to get a feel for a property – sans-travel. Are you cashing in on this proven and effective real estate trend?
• VR goggles
Taking video up a notch, VR goggles now allow Joe Buyer a virtual 3-D, 360-degree tour of listings and neighborhoods from their local real estate office – or lazyboy.
• Predictive analytics
While not new, predictive analytics made great progress this year, weaving deeper into the mainstream to personalize and streamline service for buyers and sellers.
• Home selling automation
Venues like Opendoor have hijacked the reins from sellers agents. This type of seller-centered technology is driving big changes in the real estate selling marketplace.
Bots buzzed to the periphery this year via text, FB messenger, Inman, and more, promising to be the next frontier of customer service, though they have yet to have a direct impact on the realty business – yet.
• The sharing economy
Collaborative ventures (Realtor + Airbnb, TaskEasy) offer possibilities for consumers that change the way real estate is sold.
Are you missing out on top real estate trends and technology that could make your business stronger? Bulk-up your arsenal – and your checkbook – with Properties Online today.