Want to spin your business forward? Movers and shakers in the real estate market are here to share a host of real estate selling tips with you, designed to keep you and the industry on a path to success…
What insight are real estate sales superstars passing on?
- Don’t worry on a bad review.
According to sales associate Jill Biggs from Hoboken, New Jersey’s Coldwell Banker, a bad review won’t necessarily impact your business negatively. 4.5 stars out of 5 can make you look more believable and real.
- Don’t just put a number out there.
Your ranking doesn’t tell customers who you are: “Number 32 of the top 250 agents.” According to Sherry Chris, president and CEO of BHG Real Estate, share your success stories to clue customers in on what you have to offer.
- Don’t limit yourself.
Kara Swisher, executive editor of the technology news site Re/code, points to learning from leaders in other industries, such as Amazon Prime, and how they cater to today’s on-demand customer base.
- Don’t wait till you’re ready.
When marketing to niche groups (or just marketing in general), Seth Godin, marketing expert and author, states: “ready means you’re sure it’s going to work.” Marketing, however, is experimental.
- Don’t be afraid of specializing.
Marguerite Giguere, sales associate at Windermere Real Estate in Tacoma, Washington, points out the narrower your niche gets, the more successful you can become as clientele identify you as someone sent to serve them specifically.
- Don’t neglect first-hand experience.
Technology users with first-hand experience often offer superior insight to product vendors. Boost your learning curve by turning to a colleague on your level, according to John De Souza, president of Cressy & Everett in South Bend, Indiana.
- Don’t ignore peers.
Also from John De Souza: Help, rather than criticizing. “I’m too busy,” means, “I don’t think that’s important enough for the time that I have.”
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