Use of Video is the New Discriminator in Which an Agent is Chosen for a Listing

Have you become realtor roadside detritus? 70% of home buying families forget their agent’s name after a single year. That means no referrals for you… Unless you can prop up your reputation. How can you avoid getting tossed aside? Video usage in real estate marketing.

How Can the Answer Be That Simple?
Relatively new to the scene in an industry that’s slow on the uptake when it comes to the ‘latest and greatest,’ 2014 stats point to just 12% of agents holding a YouTube account. Of that 12%, a mere 5% are actively creating video marketing material.

Homeowners and home buyers WANT VIDEO. Why wouldn’t they? It’s faster and easier for buyers to glean information without ever leaving the couch – and it gives sellers a marketing edge. 73% are more likely to list with an agent who utilizes video.

For Realtors, Video Equates to Marketing Gold, Shared with the Click of a Button
And this treasure can be unearthed for far less time and monetary investment than many realize. Boosting Google ranking and click-through rates 41%, video brings more people to your doorstep, keeps them there longer, and enhances their emotional connection to you without so much as an in-person handshake. Real estate groups that utilize video receive 403% more inquiries than those without it. How’s that for ROI?

What Types of Videos Get Realtors Noticed?

Educational area/community videos
Hungered for by 86% of viewers looking to learn more about an unknown area.

Agent profiles & ‘About Us’ videos
These videos, paired with customer testimonials, build brand credibility and trust.

Listing videos
On the wanted list for 70% of the buying/selling community.

‘How-To’ videos
56% are dying to know more on the buying/selling process – and not just potential first-timers.

Industry insight videos
Because times are rapidly changing.

Bored with blogging? Video use in real estate marketing is here. Are you taking advantage? Learn how with Properties Online today.

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At Properties Online we are dedicated to helping real estate professionals grow their business by offering innovative and invaluable technology tools with a smile. Our web-based software is extremely easy to use and makes creating a website, a flyer or a video simple and fun!

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