Looking for a marketing medium that offers a dramatic return on investment? Video in real estate marketing delivers! 85% of buyers and sellers are seeking an agent who uses video. Why? Homes listed via video get four-times (four-times!) the inquiries of those without, and offer a far faster, decipherable, more user-friendly means of perusing homes and neighborhoods.
What About the Expense?
Video is an additional, though affordable expense. But with today’s smartphone and tablet technology, it’s no more expensive time or money-wise than taking listing photos, particularly with today’s convenient video builder technology.
How Can You Make the Most Out of Your Video Investment?
– Stick with What’s Popular
Among the majority of Americans looking to video for real estate research, 86% look to video for community information; 70% rely on it to conveniently tour the inside of homes from the comfort of the couch. These avenues, therefore, offer the most bang for your buck. Can’t afford both? Look to a production venue that can combine home listing and community information, nabbing both types of prospects and minimizing costs.
– Think “Evergreen”
To make the most of video in real estate, look to “evergreen” content: Recyclable content you can use again and again, such as community information and personal promotional videos.
YouTube is the top destination for house hunters – even over listing websites. Make this your default syndication location, setting up your own channel, organizating your playlist, and integrating search-friendly keywords and tags to boost exposure.
The more places you post your video, the more likely you are to be found. Go beyond YouTube and real estate website posts, sharing via pasting your video link into your local MLS, Craigslist, Facebook, Twitter posts, and other social venues.
Ready to put video in real estate to work for you portfolio? Discover a better way to market yourself and your listings with the help of Properties Online today.