One of the best ways to make an emotional connection with clients, despite the fact there’s no actual one-on-one contact, real estate video marketing is a great way to romance buyers and sellers. Since poor video marketing can backfire like a bad blind date, it’s important to keep in mind the key to attracting customers is in presentation. How can you up your popularity factor by ‘going viral’?
Forget Dancing Cats
We’re not talking wobbly, amateur videos. Some of today’s most popular viral videos have been professionally produced by major corporations seeking to reach-out to their audience in a different, yet memorable way. In the case of real estate video marketing, this entails creating content to promote your services or the sale of a property in such an attention-getting way that viewers can’t help but share it with others.
You Can Create a Viral Real Estate Video
Viral videos center on your uniqueness and creativity. Brainstorm possibilities with trusted colleagues, aiming for video content that is:
Under 5-minutes is the sweet spot that keeps videos digestible and easily replayed.
Carefully consider your target audience and what they might find funny. Reveal your fun-side, but keep it on-point to prevent offending clients (and damaging your reputation). Share it on social media, getting the ball rolling.
Though the industry maintains a conservative persona, sex sells. Albeit in moderation.
Videos that help clients emotionally connect yet showcase your success keep your brand at the forefront.
The best viral videos are the ones you can’t get out of your head.
Ready to create a buzz of epidemic proportion? Go viral with the help of these and other real estate video marketing tips from Properties Online today.