What on Earth is a QR Code?

So, what exactly is a QR code?

If you’re like many, you’re probably wondering what on Earth is a QR Code, and what’s it good for? “QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules (square dots) arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds (“modes”) of data (numeric, alphanumeric, byte/binary, Kanji), or through supported extensions, virtually any kind of data.”

Got that? Yeah, me neither.

Check out this fantastic video from ScanChannel to get up to speed:

QR Codes are growing in popularity as advertising tools due to ever increasing smartphone usage. A QR Code allows potential buyers to use their own smartphone as a barcode reader, providing quick and effortless access to your website. Why is this awesome? It has been proven to increase conversion rates, by moving qualified prospects further down the sale/conversion funnel, seamlessly and in a way they’ve chosen to interact.

By Jess Maria

Jessica Maria is an avid business and lifestyle writer on subjects ranging from technology to real estate to immigration. Her work has appeared in magazines in the United States, New Zealand, Australia, the UK and the UAE. She lives in California’s wine country, with her husband and two young sons.

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