We all know by now that having a real estate site is an important part of any realtor’s marketing strategy. An agent website is at least as important as any other marketing material you may create. It enables you to showcase your knowledge and expertise and – with proper optimizing and social media marketing – to attract new clients.
But what about a blog? Should you write your own real estate blog?
We believe that you should. Read on for some reasons why a real estate blog is a good idea.
A blog serves two main purposes:
1. A real estate blog enhances your agent website and gives you an opportunity to further demonstrate your knowledge, in a fresh, real-time format. A blog is published chronologically, which enables you to publish your thoughts and observations on real estate topics as they become relevant. It is much easier to update a blog than it is to update a web site!
2. Adding a blog to your real estate website will make your site more search engine friendly, because the more text your site contains, the more search engines have to work with, and the higher are the chances that your site will rank well in the search engine result pages for your main keywords.
For most real estate professionals, the main issue with starting a blog is probably lack of time. But a blog doesn’t have to take too much of your time: after all, you are not a professional blogger and the blog is a nice addition rather than your livelihood. Try to commit to publishing a weekly blog post with your thoughts and with updates, but if time is an issue, a monthly blog post is fine.