Nearly 90% of all home buyers and nearly 95% of buyers between the ages of 25 and 44, the age at which people are most likely to purchase a home, search for homes on the internet. With Americans spending an estimated 2 to 5 hours a day online, home buyers are most likely to discover the home they eventually purchase online, either on a real estate website, listing domain or Facebook page. A real estate agent who does not make aggressive use of internet marketing tools puts his clients — both buyers and sellers — at a considerable disadvantage. When shopping for a real estate agent, home buyers and home sellers alike should look for a web-savvy Realtor who makes use of all the latest tech tools to harness the full power of the internet to market sellers’ homes and help buyers find the home of their dreams.
Web-savvy real estate agents offer a multitude of online real estate tools that attract home buyers to their listings, create a larger audience for homes for sale, and simplify the home sale process for both buyers and sellers. Buyers should look for agents that provide access to community information and school evaluations that allow them to pinpoint the neighborhoods to focus their housing search. Virtual video tours allow buyers to preview homes that attract their interest while minimizing the amount of time spent on walk-throughs and open houses. Mapping tools that allow buyers to zoom in on a home and zoom out to check out the neighborhood are valuable. Mortgage calculators, home buying and closing tips and checklists, market reports and links to additional information are among the many features that real estate agents are adding to their websites to enhance the home-buying process.
Real estate agents that regularly use social media and mobile technology to stay in touch with their clients can provide buyers’ with immediate answers to their questions, alert buyers to new listings the moment they become available, quickly transmit documents and more, making it easier and less stressful to buy a home.
Next time: How sellers benefit