In today’s real estate marketing tips, we’ll take an up-close and personal look at branding, and how effective agent marketing involves so much more than a winning logo design. To build a great brand, you have to look beneath the surface…
Your Brand and You
More than an emblem on letterhead, your brand is, in essence: You. What sets you apart, and how do you make this known? How do you interact with clients, building a foundation for trust in your relationship as they embark on the biggest financial and emotional decisions of their lives?
Real Estate Marketing Tips for Building a Great Brand:
Consider What Sets You Apart
Like your human individuality, consider four core facets of yourself that set you apart from the competition, whether that’s a property type specialization, in-depth area knowledge, or personal life and interests. These factors, which distinguish you, should be reflected in your brand. Make sure to include these distinguishing features on your agent website.
Decide & Focus on Your Marketing ‘Home Base’
Too often the marketing focus of agents is scattered. Though you should be active across multiple platforms (Facebook, Instagram, YouTube, Google ads, email), it is imperative to drive your traffic back to ONE destination, such as a personal website optimized to capture interest and convert traffic to leads.
Think Outside the Box
Consider your brand as an extension of yourself, showcasing it on signage, home photography and listing videos, open house flyers – even in the food you serve. All of these define the experience potential clients have with your brand.
Don’t Settle for the Status Quo
Instead of falling victim to a marketing rut, continually strive for improvement. Those willing to challenge what they know and explore new venues will ultimately rise above the masses.
Everything you do defines your brand. What does your online presence say about you? Step-up your game with the help of the real estate marketing tips and technology from Properties Online today.