Home Sale Secrets Top-Performing Agents Know

Home Sale Secrets Top-Performing Agents Know

In real estate selling, the devil is in the details. And top agents know the details to pay attention to, sharing them with sellers (if not with their fellow associates) to ensure sales.

What Are the Home Selling Secrets Real Estate Pros Let Customers Know?

Exaggeration will backfire.
If a buyer pulls up to a home expecting a lakeside view, only to find a goldfish pond, they’re sure to leave disappointed. Describe the best features of what you have to offer to avoid ‘dine and dash,’ blind-date style scenarios.

Curb appeal is king.
A well-manicured lawn not only makes a property look magnificent, but low maintenance. (Leaving the lawn unkempt is akin to pointing out annoying chores.)

Staging isn’t a one-shot deal.
Staging needs vary from season to season, with space and airiness essential in warmer months, and cozy environments more fitting in cooler ones.

Look to pricing ‘bands’ for added exposure.
Price within ‘bands’ in real estate selling to avoid missing out on a wider pool of buyers. Those looking to spend $240,000 will typically look in the $225-250,000 range. So that $255,000 price tag could put you out of range for a number of buyers – or disappoint those looking for ‘more’ of a house.

Beware of listing ‘black holes.’
Don’t initiate your listing during key vacation times (the Fourth, Labor Day), lest your listing be buried by new offerings by the time prospects return from vacation.

List in-season.
The home buying season runs February through September, with a hot spot in June prior to school returning to session.

Pay attention to timing.
If a listing sits unsold for 3-4 weeks, that’s a sure sign the home is overpriced. To avoid looking desperate, price realistically at the start.

Share the secrets to real estate selling success and reap huge rewards. Stay up on what’s in with the latest sales tips, tricks and secrets from Properties Online today.

Why You May Want to Become a Real Estate Broker

In real estate selling, there’s such a glut of titles that clientele are often confused over monikers. Agent, Realtor®, associate broker, and the most auspicious, broker. What’s in a name? And why might you wish to aspire to something greater?

Varied Benefits
While any agent or broker can be a Realtor®, subscribing to the NAR and bound by its ethics and rules, the benefits and drawbacks of agent/broker titles vary. To give real estate advice, agents must be licensed, such that jilted customers have a means of recompense. Though license requirements vary by state, all must work under a broker, presenting less responsibility, but less opportunity.

To earn a broker’s license, greater knowledge is necessary to pass the more rigorous exam. However this added investment could net you…

  • The ability to venture out on your own, or become a manager.
    Agents must work for brokers, but a broker can work by themselves, keeping all commissions earned, or hiring and managing/mentoring others who work beneath them for a percentage split.
  • Greater commissions.
    While additional career options are a plus, the majority of agents choose to become a broker simply to earn a higher income. The NAR’s 2015 Member Profile illustrates the pay scale difference per title quite effectively.
  • Better splits.
    For those who don’t wish to venture out on their own or take-on added responsibilities, the position of associate broker at an existing firm typically commands a higher commission split than the average agent.
  • Property management.
    Every property management business must have a licensed broker on staff by law, offering an additional revenue stream – or an alternative career option. A boon in today’s hot rental market.
  • Added marketing opportunities.
    Whether you’re competing for a new job or new client, those with the initiative to earn a broker’s license rise above.

Ready to up the ante? Boost your real estate selling career with the help of Properties Online today.

Even FSBO Sellers Should Use Video to Sell Their Property

Video usage in real estate marketing is the fastest and most effective way to share information. And just because you’re opting out of the traditional sales route to sell FSBO doesn’t mean you have to miss out on its tremendous benefits. Why should you bother with video for your FSBO home?

More than 90% of buyers are searching online for the perfect home.
YouTube is the prime location for video marketing success. It’s free to use for those posting videos and it’s the top destination for house hunters (even over listing websites!). YouTube claims 51% of the house-hunting market share, with over 1 billion active users. That’s one massive pond to cast your lure in.

Only a small percentage of agents are utilizing video.
Very few real estate pros (about 5%) and even fewer FSBO sellers (1%) utilize video to market homes, giving you a competitive advantage.

Homes with listing videos get four times the inquiries.
Establishing the personal connection shoppers need – without time-consuming showings. Share your video online, pasting the link into social posts for automatic embedding.

Creating a video has never been simpler or more affordable.
With today’s technology, it’s both easy and affordable to jump aboard the video bandwagon. Create your own free YouTube channel, take photogenic shots with a good phone or camera, and drag and drop them into Virtuets to create a stunning and affordable video that you can share in just minutes.

What’s a Virtuet?
A Virtuet is a short real estate listing video to showcase your property that’s easily shared online, showcasing key features and unique aspects of your home. Simply upload these short, less than 2 minute clips to YouTube, and add search-friendly keywords and tags to boost rankings.

Video usage in real estate marketing isn’t just for agents. Earn the return-on-investment for your home you’ve always dreamed of with your FSBO listing and the help of Properties Online today.

Should Your Seller Pay the Buyers Closing Costs?

In real estate selling, negotiations can easily get heated on both sides. Some offers, such as the buyer asking the seller to pay closing costs, may be taken as an insult. However, in the vast majority of cases the potential buyer is simply trying to facilitate the possibility of the purchase. A bit of explaining can go a long way to soften the blow of this inquiry, improving the possibility of a successful sale, and allowing both parties to walk away satisfied.

Seller Pays Closing: What the Seller Needs to Know
Appraisal, title search, title insurance, loan origination fees and attorney costs can add a surprisingly large sum to home purchase costs, quickly eating away the down payment cash required by lenders. What can the seller (the party walking away with cash at the close of the sale) get back for such a seemingly large give?

A higher purchase price.
Buyers typically take closing costs into account when they ask sellers to pay into an offer, making an offer that allows sellers to get more for the property but give some back as a rebate for paying closing fees in real estate selling. In fact, some buyers may pay a little extra.

Greater exposure.
Closing fees of 3-10% can leave buyers short on cash for down payments and closing, leading them to purchase lower priced homes. By paying these costs, you open up your home as an opportunity to a larger pool of buyers, increasing exposure by 25% or more. This can lead to more competitive offers, and a faster sale.

Faster sale.
As above, by refusing to pay toward the buyer’s traditional closing costs, you may have to wait longer to find a buyer who can afford to purchase your home and shoulder these costs.

Make the real estate selling process smoother and happier – for all parties. Check out the latest tips and tricks from Properties Online today.

Video Sells Your Real Estate Listings Faster

Video usage in real estate marketing helps you sell listings faster. And while listing videos remain the belle of the ball, there are plentiful other real estate video options that deliver the looks that your burgeoning business needs.

These Real Estate Video Types Deserve Your Attention Too!
Allocating a bit of time and effort to often overlooked video fare can add another layer to your online marketing presence:

Buyer/Seller Advice
Buyer and seller advice turns you into a reliable resource, and offers opportunities for ‘evergreen’ content, remaining relevant for some time following your effort. Examples include FAQ videos such as how to save for a down payment, finding a trustworthy lender, preparing a home for listing, home offer tactics, and more.

Blog Post Recaps
A great way to repurpose content, as listed above!

Neighborhood/Community
Neighboring homes, schools, and amenity offerings are prime information targets for buyers, especially those too far away for a quick drive-by.

Interviews/Case Studies
There’s no better advertising than happy clients. But don’t neglect other professionals who can speak on your behalf, such as lenders and builders.

About Me Explainers
Offering customers insight into who you are and what you have to offer can help foster trust and a more personal connection.

Housing Market Updates
Market updates help clients overcome unknown market obstacles from the broad to the hyper-local. (Think: Sellers vs buyers markets and inventory shortages.)

Special Offer
Limited-time free buyer/seller consultations during slow seasons, or unique downloadable content can help you standout and build your base.

Local Business Reviews
What are (your) favorite area establishments, and why? Put someone else in the spotlight for promotional reciprocity.

Humorous/Themed
A great sense of humor can help you connect and standout from cookie-cutter competition.

Catch the eye of new clients with a bit of something new. See video usage in real estate marketing in a different light with the help of Properties Online today.