Foreclosed on Buyers are Re-entering the Market

2018 Will Be All About Buyers Reentering the Buying Market After a Foreclosure

They may have lost their house to foreclosure, but they didn’t lose the desire to own their own home. Between 2006 and 2014, approximately 12.8 million homes entered the foreclosure process; almost 30 percent of all households with a mortgage. Of those, 9.3 million borrowers went through foreclosure, short sold their home, or received a deed in lieu, according to the National Association of Realtors.

Referred to as “boomerang buyers,” this segment of the housing market understands much of the home buying process and likely will be more reasonable about their next purchase decision than many first-time buyers.

Why boomerang buyers will drive 2018 real estate trends

The wave of foreclosures peaked in 2010. Almost 2 million borrowers who had their credit damaged by foreclosure have now passed the seven-year waiting period. According to Fannie Mae’s Waiting Periods and Re-establishing Credit standards, millions of boomerang buyers are capable of buying another home. Borrowers who are able to document extenuating circumstances can reduce their wait time to as little as three years.

The housing market has been slow to recover in large part because boomerang buyers have been slow to buy another home. Not all of those who lost a home during the housing market collapse will buy again. Many would like to but aren’t sure about their capability to obtain another mortgage.

Marketing to boomerang buyers

Establish yourself as the Realtor who understands them and their circumstances. Utilize testimonials to show you can help them again realize their dream of homeownership. There have always been boomerang buyers, but never a pool of potential boomerang buyers this large.

Speak directly to them in your newsletter and on your social media channels. You know they once owned a home and are now renting. Talk up the benefits of owning a home over renting and offer information on available loan programs. Those who still desire to own a home will contact you.

Important Trends to Keep You In The Know

Five Important Trends to Watch for in the 2018 Real Estate Market

If you are looking for some indications of what the real estate market will do in 2018, you’re not alone. Real estate has changed and the modern real estate market is affected by everything from world events and new technology to local economies. There are still some major influences that are likely to shape 2018 real estate trends.

Hi-tech construction

More components of homes are arriving at construction sites prefabricated. The rapidly-rising demand for new homes coupled with an ongoing labor shortage means construction companies must embrace construction automation and are constantly looking for new ways to improve efficiency.

More specialized real estate agents

Home buyers and home sellers will always need knowledgeable guidance from actual people who understand the intricacies of their local market. The industry is increasingly competitive and changing. To differentiate themselves from the pack of “sell anything” agents, savvy agents will narrow their focus and become experts in their area.

Boomerang buyers

During the housing market collapse and Great Recession, the households hit hardest by the mortgage crisis dominated headlines. Their numbers are estimated at more than 7.5 million. Their credit was damaged by foreclosures, short sales, or late payments. They are now past the seven years needed to repair their credit and again eligible for home loans.

Generation Z coming of age

The first wave of Gen Z-ers turned 18 in 2017. This upcoming generation has lower interest rates, better job prospects, and a greater desire for homeownership than many of the preceding generation.

Online brands more important than ever

Modern home buyers expect to find their homes, mortgages, and answers to all their questions online. When choosing a real estate agent, they look for more than just contact information. They expect credentials, testimonials, and a detailed portfolio of your work as an agent.

Stay ahead of your competition with cutting-edge tools and the best technology products for real estate professionals from Properties Online.

Leverage Mobile to Reach More Potential Buyers and Sellers

QR Codes: Your Key to Leveraging Mobile Sales

You’ve seen QR codes popping up everywhere, the Rorschach-reminiscent symbols gracing everything from candy bars to cars. Scanning them into your smartphone or mobile device puts information quickly at your fingertips. And scans are up: 7.5% among users, alongside an 11% increase in generated codes from 2015 to 2016. The question is, in today’s mobile device driven economy, are you leveraging this technology to your advantage, or watching opportunity pass you by?

QR Codes are Ideal for Mobile Device Real Estate Marketing
Extremely versatile, QR codes from Properties Online’s Smart Lead Capture offer multifaceted marketing opportunities, making access to coveted real estate listing information a snap…

Take advantage of QR codes in print and email marketing campaigns…
Providing fast access to listing details, property photos and listing videos, automated voice information, map directions to properties or open houses, or simply sending potential customers to your website via postcards or other direct and email marketing campaigns.

Add a QR code on your business card (or car)…
Giving customers fast access to your website and area listings.

Fly a QR code with listing signage…
With a custom sign rider. Ideal for unoccupied residences, QR codes offer fast access to photos, giving buyers a far better look at listings than merely peeking through windows. A proven way to capture leads and drive traffic to a property’s mobile website, QR codes eliminate the need for buyers to jot down listing details – only to forget/lose them later.

Engage customers in listing videos…
Provide fast access to home tours.

Provide the fast follow-up necessary to cinch sales…
With text auto-responders that provide instant listing information, and lead alerts that help you stay on top of new prospects.

Burnt out on print marketing? So are your customers. Bring new life to your marketing with the latest in mobile device real estate marketing tools and technology from Properties Online today.

Leverage Mobile to Reach More Potential Buyers and Sellers

Leverage Mobile Devices to Become Your New Lead Engine

Missing opportunities to capture mobile leads? Today, real estate IS mobile, rivaling and often beating desktop real estate perusal. A critical aspect of your business, those missing out on mobile leads are at an extreme disadvantage, as quick follow up often makes the difference between a lost lead and a closed deal.

Take Advantage of the Latest Tools & Tech Available to Capture Mobile Leads:

– Mobile-Specific Websites
The older tech of desktop compatible sites makes online shopping difficult for consumers. Have you taken advantage of Properties Online single property website tech, including a mobile-specific version designed to load fast and provide the optimal display of valuable property information on small screens?

– Mobile Guest Book
Prospects perusing properties via mobile devices? Mobile Guest Books capture lead information, facilitating the rapid response times today’s buyers expect.

– QR Codes
Offering QR codes, a new type of bar code specifically for smart phones and mobile devices, helps customers find the home information they need, quickly directing prospects to the right website page (and you!) sans the aggravation of searching.

– Smart Lead Capture (SLC)
Capture mobile leads by offering potential buyers the opportunity to text for more information about a home listing, assigning each property a unique Smart Capture Code that instantly sends the user property info and a link to its mobile website. Program text auto-responders, entering a short message that is dynamically sent to each texting prospect, receiving a Lead Alert text on your own mobile device to ensure a fast follow up.

– Virtuets
Nothing’s more popular in today’s mobile era than video. Learn more about ways you can expand your brand exposure with the help of our fast, affordable video builder tool, create stunning personal promotion and listing videos, free with your single property website subscription.

Don’t miss out on the latest tools and tech to capture mobile leads. Discover more about these exciting opportunities from Properties Online today.

Real Estate Video Provides a Strong Return on Investment

Video: The Biggest Return on Investment for Real Estate Marketing

Looking for a marketing medium that offers a dramatic return on investment? Video in real estate marketing delivers! 85% of buyers and sellers are seeking an agent who uses video. Why? Homes listed via video get four-times (four-times!) the inquiries of those without, and offer a far faster, decipherable, more user-friendly means of perusing homes and neighborhoods.

What About the Expense?
Video is an additional, though affordable expense. But with today’s smartphone and tablet technology, it’s no more expensive time or money-wise than taking listing photos, particularly with today’s convenient video builder technology.

How Can You Make the Most Out of Your Video Investment?

– Stick with What’s Popular
Among the majority of Americans looking to video for real estate research, 86% look to video for community information; 70% rely on it to conveniently tour the inside of homes from the comfort of the couch. These avenues, therefore, offer the most bang for your buck. Can’t afford both? Look to a production venue that can combine home listing and community information, nabbing both types of prospects and minimizing costs.

– Think “Evergreen”
To make the most of video in real estate, look to “evergreen” content: Recyclable content you can use again and again, such as community information and personal promotional videos.

– Syndicate
YouTube is the top destination for house hunters – even over listing websites. Make this your default syndication location, setting up your own channel, organizating your playlist, and integrating search-friendly keywords and tags to boost exposure.

– Share
The more places you post your video, the more likely you are to be found. Go beyond YouTube and real estate website posts, sharing via pasting your video link into your local MLS, Craigslist, Facebook, Twitter posts, and other social venues.

Ready to put video in real estate to work for you portfolio? Discover a better way to market yourself and your listings with the help of Properties Online today.