What Experts Want You to Know About Drone Use in the Real Estate Industry

What Experts Want You to Know About Drone Usage in the Real Estate Industry

At a recent REALTORS® Legislative Meetings & Trade Expo, industry experts joined forces, sharing knowledge about safely aligning drone technology with video use in real estate marketing.

Who’s Got the Bird’s Eye View?
Jim Williams, manager of the FAA’s Unmanned Aerial Systems Integration Office; Doug Trudeau, associate broker at Tierra Antigua Realty in Tucson and the first realtor to apply for and receive a waiver for drone use (before drone flight certification was redesigned to omit manned flight licensing requirements); and associate counsel for the NAR, Lesley Walker.

What Guidance Did These Industry Experts Have To Offer on Drone Tech?

  • Don’t Be Careless
    Following rules without paying attention is the drone operating equivalent of texting while driving. Crashes are not uncommon, and overlooking potential dangers could be catastrophic. Batteries can be highly explosive on impact, resulting in serious injury – or even catastrophic wildfire. Don’t be so eager to use drones that you overlook risks.
  • Look Before You Leap
    Adding a drone to your business isn’t cheap. Equipment exceeds $1,000 and there are continuing costs, including liability insurance, adding another $600-800 per year.
  • Avoid Done ‘Spam’
    Avoid overusing this latest tech toy. Be mindful to keep videos short (under 2-minutes), with only 10-20 seconds of high-flying footage. And don’t fly so high/far that you lose the home to the surrounding environment. All footage should offer value.
  • Know Who’s in Charge
    If you notice a realtor operating unsafely, report it to the FAA. The NAR enforces the realtor code of ethics, not flying (or traffic) infractions. Also be aware – governance of drone use goes beyond the FAA to encompass federal, state, and local laws and enforcement. If you mess up – it’s not just the FAA you need to worry about.

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Don't Just do Listing Videos! What Else to Put in Your Online Business Video Library.

Don’t Just do Listing Videos! What Else to Put in Your Online Business Video Library

Feel like video usage in real estate marketing is falling short of your expectations? You may not be leveraging it to its fullest potential. A successful video marketing approach should encompass much more than simple listing videos. What are you missing?

Other Essential Real Estate Videos Include:

Just Sold Videos
The flipside of listings videos are easy to create and use the same files. These videos show off your sales success, offering potential new listing clientele the capability to see first-hand the genre of homes you typically represent and recent sales in their area.

Welcome Home Videos
Once you receive notice an offer has been accepted, create and send a “Welcome Home” video using your listing files, inserting a slide thanking the clients for their business. Excited new homeowners often share these with family and friends – so don’t forget to include a call-to-action button and link to your site.

Neighborhood Profiles
If you specialize in particular communities, neighborhood videos are a must, offering shoppers information on area amenities such as parks, recreation, schools, shopping, dining, and nearby attractions.

About Me Videos
These videos help potential clients put a face and personality with your name, and are a terrific opportunity to show how you stand out from other agents. What types of things should you include? A headshot, awards you’ve received, client testimonials, things you’re involved with in the community (charitable organizations, volunteerism), and most importantly, your contact information.

How-To Videos
Listing and buying particulars can be overwhelming. Simplify things with simple, instructional videos to help them through the process. These show you understand your clients’ needs intimately, add value to your services, and draw prospective clients to your web/social domains.

Still relying solely on listing videos? Step things up a notch with video usage in real estate marketing and reap sales success. Simplify the process with the help of the latest video builder tools and tips from PropertiesOnline today.

Rising Mortgage Rates Fail to Dampen the Buyer's Market

Rising Mortgage Rates Fail to Dampen the Buyer’s Market

2016 was a stellar year for buyers, witnessing mortgage rates below 3.75% all summer on the average 30-year fixed-rate mortgage. With the steadily rising interest rates of today’s real estate financing trends, currently at around 4.5% and climbing for the typical FHA loan, you’d think there would be some sort of sales slowdown – but that couldn’t be further from the case.

Flying High
Home sales are moving on up – flying in the face of rising interest rates. This may slow increases in housing prices, but it’s still expected to remain a seller’s market across most of the United States for 2017. And because interest rates still remain historically low overall (despite multiple raises by the fed), 2017 remains a great time to purchase a home – and buyers are scrambling to take advantage.

Heating Up
Having more potential buyers than sellers means it will continue to be a seller’s market across the country. Nationally, inventory was less than 4 1/2 months toward the end of last year, with the country experiencing a shortage that hasn’t been like this in 20 years. At present, in the hottest markets such as Denver, well priced homes are receiving multiple offers – and selling fast.

No End in Sight
New home building may later offer some minor relief, but that remains to be seen. Especially hard hit continues to be the lower-priced homes, first-time buyer segments, as well as retirees. Because so many owners owe much more on their homes than they’re worth, inventory remains in back-stock. Some homes that did make it to the market experienced financing issues as the appraisals came in well below sales prices.

Afraid real estate financing trends are going to take a bite out of your bottom line? Put yourself in a positive position. Stay on top of the latest industry news and trends with the help of Properties Online today.

Let Property Movies Deliver Customers to You Like That Drone.

Real Estate Agents Love Drones Even As Their Regulation is Evolving

Video usage in real estate marketing in rising to the top of every agent’s must-have list. And flying next to it: Drones, which are providing interesting new opportunities for area realtors to rise-above the competition with cutting-edge videography and aerial photography services. The best news? New legislation is making it increasingly easier for you to put drones to work for your business.

Clear Skies Ahead
In June 2016, an FAA ruling cleared the way for a much easier path to commercial drone operation. No longer requiring a manned pilot’s license, the drone flight certification process has become much more straight-forward, requiring a knowledge test every 24 months and adherence to flight restrictions, such as flying over people, at night, and beyond visual-line-of-sight.

As Drone Usage Grows, Rules May Evolve
Though the path to drone flight certification and regulations is easier, the National Association of Realtors is continuing to push for additional changes, such as participating in Federal Aviation Administration rule-making committees in hopes of opening more opportunities for realtors.

Among them? Flights beyond visual line of sight, crucial for shots of large buildings and tracts of land which cannot be traversed by foot. Also, permitting drone flights over people, where many opportunities exist such as the creation of neighborhood and area amenity marketing materials.

More Affordable Technology and Trimmings
As drone technology continues to improve and come down in price, realtors are jumping on board. Even insurers are offering specific coverage for drone pilots who utilize drones at a lower frequency. Such policies allow these pilots to save a buck on insurance with a bit of additional safety training and corresponding certificate. This is making drones ever more affordable for the everyday agent.

Fly to new heights with video usage in real estate marketing. Easily create stunning videos with the latest in video-building technology, free with most Properties Online services. Learn more today.

Are You Ready for Virtual Reality in the Real Estate Marketplace?

Are You Ready for Virtual Reality in the Real Estate Marketplace?

Today, 20 million buyers are taking advantage of virtual reality (VR), and that number expected to reach 50 million by the end of this year and a whopping billion by 2023. Experts predict VR will change the industry the way the Internet and video use in real estate marketing did, so how long will it be before you market a home in VR?

The Timing is Right
With Facebook’s Mark Zuckerberg 2014 investment in the industry, VR technology has rapidly matured, getting easier to use and coming down significantly in price. In fact, it’s a foregone conclusion that VR will be a part of the industry, and companies like Matterport and Realvision are paving the way.

Get a Load of That!
In some cities, such as Minneapolis, VR has already joined aerially droned tours as standard fare for agents, allowing prospective buyers to shop without ever engaging in a physical showing. Used with goggles and headsets, and paired with a smartphone or computer, VR gives shoppers a viewing experience that makes them feel like a part of the image – not viewing it from the outside or single perspective, but providing a comprehensive look at every interior surface.

How’s It Work?
Agents hire companies with high-tech software. Gamers have been using similar tech for years, with computer-generated imagery and environments. It stitches together photos, compiling to create 360-degree room views impossible to beat with traditional slideshows and video fares.

The Good, the Bad, and the Ugly
While VR creates a strong emotional response that static images cannot, it allows buyers to get a true feel for spaces sometimes hundreds of miles away. VR tech also makes it more difficult to conceal problem features you wish buyers wouldn’t see.

Video usage in real estate marketing is moving faster than you think. Don’t fall behind and miss out on its amazing advantages. Hop aboard with the help of Properties Online today.