Tips on Using Drone Photography for Real Estate

Drone photography is no longer a tool for cutting-edge, tech-savvy real estate selling agents. Drone photography is now a must-have feature that today’s sellers and buyers have come to expect. It delivers a wealth of information, showcasing expansive property views, the layout of luxury properties, home condition, neighborhood amenities, and more. However, if you’re ready to join the bulk of agents putting drone photography to work, you may be in for a few surprises. Make your initial flight into drone photography easier with these tips.

Get Ready for Flight

Using drone photography for real estate selling involves more than a buy and fly drone purchase. The FAA governs the use of commercial drones, including strict rules and the need for professional remote pilot certification. Thus, your first step in employing the use of this powerful marketing tool will involve either drone pilot certification, or enlisting the help of a licensed and insured local drone photographer.

I’ve Got My Drone Footage, Now What?

Once you’ve got your drone footage, put it to work for you with the Virtuets easy video building tool. Free for use with the Properties Online family of products, the Virtuets video builder will help you easily upload and integrate your drone and real estate footage into a comprehensive and compelling video property tour.

Put Drone Photography & Video Listings to Work for You

Share every listing, distributing footage via your website, social media, YouTube, Craigslist, and more. With the help of real estate listing videos, you can now quickly and easily showcase your listings, enjoying 1200% more shares than using text and photo imagery alone, according to recent research.

Fly to new heights. Put drone photography and video listings to work for your real estate selling business with the help of Properties Online today.

Sell Your Home Fast!

Selling in October? Tips for Selling that Home Fast

After summer, fall is the second best time of the year to sell a home. A golden time of the year for real estate selling, people are happy and relaxed as temperatures cool, with nary a worry over holiday chores. Now is the time for your listing clients to strike when the iron is hot, before the holiday sales slump. How can you help them attract fall home buyers?

Fall Cleaning

Rake dead leaves and clear overgrown vegetation for a lawn that looks low-maintenance, neat and trim. Likewise, ensure clean windows indoors and out for a home that outsparkles and outshines the competition

Festive Curb Appeal

Grab a couple large containers of fall arrangements such as mums and marigolds for your sidewalk or porch to imbue instant autumn curb appeal

Home Comfort Health

Nothing can bring real estate selling to a screeching halt like a failed HVAC or fireplace inspection. Encourage your sellers to engage in fall maintenance tasks now to prevent a red face (and potential lost sale) later. Bonus: These tasks help the home both smell and look better to potential buyers.  

Fall Scents and Scenery

At show time, add fall colors to the home with fall accent pillows, throws, and table décor. Simmer hot apple cider or place a tray of pumpkin muffins on the stove, imparting an enticing scent to the home.

Lighting to ‘Fall Back’ On

Turn on every light in the house. Lighting is essential to brightening rooms in the fall season.

Fall Treats

Invite those who visit the home to sign a guest book and leave feedback, offering a treat for buyer time, such as individually wrapped chocolates or caramel apples.

Don’t fall victim to sales slumps. Warm up to fall real estate selling with Properties Online today.

Fall 2019 May Be a Better Time for Listings and Sale Than the Projections for 2020

Fall 2019 May Be a Better Time for Listings and Sale Than the Projections for 2020

2019 is not expected to continue the trend of high-flying home prices and rapid sales. Despite this, real estate selling experts indicate that 2019 is the best time to list a home. What gives? The remaining months are predicted to be a better market than 2020-21. For those on the fence weighing the option to sell, it could be unwise to play the waiting game.

Why is 2019 Expected to Be Better for Real Estate Selling?

• New buyers are still venturing into the market.

The affordability factor has weighed down the market. There will be no flood of buyers this year – more like a steady trickle. This will slow home price increases and extend listing times. Although housing inventory remains low, particularly in the starter-home market, high-traffic shopping will continue.

The largest segment of buyers is expected to be Millennials. In a recent Trulia poll, one-fifth of Millennials anticipate purchasing a home in 2019. 

• Interest Rates Remain Low

2019 has not seen the multiple rate hikes anticipated. More recently, lowered interest rates have brought the 30-year fixed rate down to around 3.58%. Even if a raise were to occur, rates will probably remain near their historical lows. With no sudden leaps anticipated, now is a great time for buyers to lock-in low rates.

• Equity Cash-In

For sellers holding a home they purchased during or shortly after the recession, there’s a lot of equity at stake. The more equity in the home, the higher the net from the sale that can be used toward a down payment on another house. The greater the down payment, the lower the interest rate, reducing monthly payments and the need for PMI.

Don’t miss out on prime sales opportunities. Ensure maximum return-on-investment with real estate selling tips and tools from Properties Online today.

September May be a Tough Month for Real Estate Sales

September May be a Difficult Month for Real Estate Sales

For those planning to put a home on the market, sooner is better for the 2019-2020 selling season. Changing real estate trends point to sales slowing down. What has the market putting on the brakes?

Factors Playing into Slowing September Home Sales

– Current Real Estate Trends

Current patterns suggest an upswing in sales or pricing is unlikely in the near future. Though cities differ, prices in metro areas are roughly 45% more than they were pre-bubble in 2006-07.

However, home inventory is creeping up, putting pressure on pricing. This correlates with rent. As rents soften, buyers look to similar discounts when buying a home. This typically trickles-down from the most expensive markets. Those with a large supply of condos will be especially hard hit.

– Economist & Expert Opinion

Economists and real estate experts polled by Zillow in May expect a recession, though they differ on timing. Twenty-four-percent expect one in 2019; nearly half in 2020; with 14% expecting the recession to hold off until 2021.

– Stock Market Fallout

Slowing global growth, trade wars, and their effect on the stock market and bond yield growth are making buyers everywhere more cautious about investing in a home.

– Uncertain Mortgage Rates

Last year, the Fed indicated price hikes on the horizon. However, this year, due to trade tensions and a softening economy, the tables have turned. People already feel the high price of housing, and with an uncertain economy, are pulling back. 

– Tax Reform Consequences

Buyers are taking note of property tax and mortgage interest deductions that have dried up, putting the brakes on new purchases until they see how their 2019 tax returns are affected.

Changing real estate trends have you worried? Stay on top of market shifts with the help of Properties Online today.

What to Know About the Luxury Real Estate Market in These Uncertain Times

What to Know About the Luxury Real Estate Market in These Uncertain Times

At the beginning of the year, all eyes were on the housing market as it began to show signs of slowing. With a sharp rise in inventory and multiple interest rate hikes on the horizon, the future of real estate sales was uncertain. Instead, interest rates have lowered and the market appears to have entered a transitional period, where affordability challenges have pulled back price growth, particularly in the luxury real estate market.

What’s Driving Changes in the Luxury Real Estate Selling Market?

1. Market Correction
Nationally, the market is shifting in favor of buyers. Transactions over $10-million are finally on the rise. Homes unrealistically overpriced over the past 2-years have come down, particularly in regions that experienced double-digit price growth. This has created an intersection where the seller and buyer can compromise on price, boosting the buyer’s market morale.

2. Tax Law Changes

Tax law changes are hurting luxury homes at the top-end of the market. Mortgage interest and property taxes are no longer fully deductible, increasing the burden on homeowners. The luxury market has understandably taken the biggest hit, with homes priced at $2-million or more witnessing a sales slump for the first time in nearly 3 years, falling 1.6%. 

3. Disappearing Foreign Funds

Markets such as NYC, once dominated by foreign money, are no longer seeing the competition of international buyers. As politics and the trade war have intensified, buyers are now more typically American. Russian buyers have disappeared, and the days of predominantly Chinese buyers are over.

4. Higher Construction Costs

The inflated prices of land, building materials, labor, and burdensome permitting regulations are pushing builders to the luxury end, softening the market.

Weather these changes with flair. Stay on top of the latest market trends with the help of these and other real estate selling tips from Properties Online today.