Even FSBO Sellers Should Use Video to Sell Their Property

Video usage in real estate marketing is the fastest and most effective way to share information. And just because you’re opting out of the traditional sales route to sell FSBO doesn’t mean you have to miss out on its tremendous benefits. Why should you bother with video for your FSBO home?

More than 90% of buyers are searching online for the perfect home.
YouTube is the prime location for video marketing success. It’s free to use for those posting videos and it’s the top destination for house hunters (even over listing websites!). YouTube claims 51% of the house-hunting market share, with over 1 billion active users. That’s one massive pond to cast your lure in.

Only a small percentage of agents are utilizing video.
Very few real estate pros (about 5%) and even fewer FSBO sellers (1%) utilize video to market homes, giving you a competitive advantage.

Homes with listing videos get four times the inquiries.
Establishing the personal connection shoppers need – without time-consuming showings. Share your video online, pasting the link into social posts for automatic embedding.

Creating a video has never been simpler or more affordable.
With today’s technology, it’s both easy and affordable to jump aboard the video bandwagon. Create your own free YouTube channel, take photogenic shots with a good phone or camera, and drag and drop them into Virtuets to create a stunning and affordable video that you can share in just minutes.

What’s a Virtuet?
A Virtuet is a short real estate listing video to showcase your property that’s easily shared online, showcasing key features and unique aspects of your home. Simply upload these short, less than 2 minute clips to YouTube, and add search-friendly keywords and tags to boost rankings.

Video usage in real estate marketing isn’t just for agents. Earn the return-on-investment for your home you’ve always dreamed of with your FSBO listing and the help of Properties Online today.

Should Your Seller Pay the Buyers Closing Costs?

In real estate selling, negotiations can easily get heated on both sides. Some offers, such as the buyer asking the seller to pay closing costs, may be taken as an insult. However, in the vast majority of cases the potential buyer is simply trying to facilitate the possibility of the purchase. A bit of explaining can go a long way to soften the blow of this inquiry, improving the possibility of a successful sale, and allowing both parties to walk away satisfied.

Seller Pays Closing: What the Seller Needs to Know
Appraisal, title search, title insurance, loan origination fees and attorney costs can add a surprisingly large sum to home purchase costs, quickly eating away the down payment cash required by lenders. What can the seller (the party walking away with cash at the close of the sale) get back for such a seemingly large give?

A higher purchase price.
Buyers typically take closing costs into account when they ask sellers to pay into an offer, making an offer that allows sellers to get more for the property but give some back as a rebate for paying closing fees in real estate selling. In fact, some buyers may pay a little extra.

Greater exposure.
Closing fees of 3-10% can leave buyers short on cash for down payments and closing, leading them to purchase lower priced homes. By paying these costs, you open up your home as an opportunity to a larger pool of buyers, increasing exposure by 25% or more. This can lead to more competitive offers, and a faster sale.

Faster sale.
As above, by refusing to pay toward the buyer’s traditional closing costs, you may have to wait longer to find a buyer who can afford to purchase your home and shoulder these costs.

Make the real estate selling process smoother and happier – for all parties. Check out the latest tips and tricks from Properties Online today.

Video Sells Your Real Estate Listings Faster

Video usage in real estate marketing helps you sell listings faster. And while listing videos remain the belle of the ball, there are plentiful other real estate video options that deliver the looks that your burgeoning business needs.

These Real Estate Video Types Deserve Your Attention Too!
Allocating a bit of time and effort to often overlooked video fare can add another layer to your online marketing presence:

Buyer/Seller Advice
Buyer and seller advice turns you into a reliable resource, and offers opportunities for ‘evergreen’ content, remaining relevant for some time following your effort. Examples include FAQ videos such as how to save for a down payment, finding a trustworthy lender, preparing a home for listing, home offer tactics, and more.

Blog Post Recaps
A great way to repurpose content, as listed above!

Neighborhood/Community
Neighboring homes, schools, and amenity offerings are prime information targets for buyers, especially those too far away for a quick drive-by.

Interviews/Case Studies
There’s no better advertising than happy clients. But don’t neglect other professionals who can speak on your behalf, such as lenders and builders.

About Me Explainers
Offering customers insight into who you are and what you have to offer can help foster trust and a more personal connection.

Housing Market Updates
Market updates help clients overcome unknown market obstacles from the broad to the hyper-local. (Think: Sellers vs buyers markets and inventory shortages.)

Special Offer
Limited-time free buyer/seller consultations during slow seasons, or unique downloadable content can help you standout and build your base.

Local Business Reviews
What are (your) favorite area establishments, and why? Put someone else in the spotlight for promotional reciprocity.

Humorous/Themed
A great sense of humor can help you connect and standout from cookie-cutter competition.

Catch the eye of new clients with a bit of something new. See video usage in real estate marketing in a different light with the help of Properties Online today.

Does the Real Estate Sales Need an Update?

Is the 6% Real Estate Sales Commission Outdated?

The Internet is changing the real estate business, continually drawing into question the current commission regime: typically 6% of the average home sales. With buyers doing a lot of the legwork, seeking out properties and neighborhood stats online, this is leading many to question whether that $18,000 chunk of change (6% of the average $300,000 home) is a worthwhile investment.

Why the 6%, Anyway?
Back in the day (the 40s-50s), the National Association of Realtors (NAR) required its members to set commissions at a certain level, either working full-time, or holding enough customers to earn a living in order to join and get access to the Multiple Listing Service (MLS).

A 1950s Supreme Court ruling deemed these ‘certain rates’ illegal. So the NAR changed them to ‘suggested’ rates. How it originally became 6% remains unknown. But since federal tracking of rates began in 1991, it has fallen from 6.1% to 5.18% in 2014.

Should Your Rates Be Dropping?
Real estate selling services are typically bundled, sometimes requiring consumers to opt-in for options they don’t need. On the…

Seller’s Side
Marketing, advertising, open houses, and price negotiation.

Buyer’s Side
Listings, showings, market research/knowledge, navigating the purchase process.

As consumers seek to ‘unbundle’ these services in the increasingly DIY Internet world, they are turning to services such as Redfin and ListingDoor, asking for/actively seeking agents outside of the traditional commission structure.

Rate Reductions & A La Carte Services
With this ‘get what you pay for’ mentality in mind, consumers and agents are looking for rate reductions in exchange for a reduction in services rendered, as a $300,000 home doesn’t necessarily cost twice what a $150,000 home does to sell (though it nets double the commission). As the market changes and grows increasingly competitive, such tactics may be worth a second-look.

Do you have the real estate selling tips you need to roll with the times? Stay ahead with the help of Properties Online.

Five Qualities Buyers are Looking for in an Agent

For home buyers, finding the ‘right’ agent can be a harrowing experience. As the largest investment most will ever make, today’s buyers are keenly aware that the wrong move here could land them in hot water. So those in the know are going to be extraordinarily picky about whom they team up with. Do you have what it takes to earn the business of today’s home buyers?

Five Real Estate Buyers’ Agent Tips for Standing-Out from the Competition

1. Know Your Market
By and large, market knowledge is priority #1 for home buyers. Knowledge not only of current home values, but schools, community stats, area amenities and recreational opportunities, and local ordinances will prove your experience and dedication to potential buyers.

2. Be Responsive
Agents with the fastest response times, up-to-date listings, and current blogs and social activity will move to the head of the pack in today’s digital, on-demand world.

3. Be Honest
Who do you think buyers will be more comfortable having on their side? An agent who glosses over home issues to snipe a sale, or one who points out possible concerns? A broker who is honest, ethical, and not emotionally-responsive is key to buyer comfort.

4. Be a Teacher, Not a Salesman
Home buyers are frequently overwhelmed by the buying process. It may be brand new – or it’s been decades since their last purchase. Being a willing resource and teacher throughout this process can help prove your worth, prevent problems, and reduce buyer stress that leads to last-minute sales snafus.

5. Actually Care
Potential buyers will be quick to leave false sincerities by the wayside in favor of those who take the time to listen to their wants and needs, follow-up promptly, keep their word, and take customer feedback to heart.

Looking for real estate buyers agent tips that pave the way for a smoother journey? Ensure the success of your real estate career with the help of Properties Online today.