Top 5 Social Media Must Dos for Realtors

Are you using social media? Are you making the most out of it? If you don’t, you might find yourself behind the real estate professionals who do! Social media is a wonderful tool for reaching out to prospects and letting them know about your services and your expertise. It’s also a valuable tool for staying in touch with existing and former clients.

Are you using social media? Are you making the most out of it? If you don’t, you might find yourself behind the real estate professionals who do! Social media is a wonderful tool for reaching out to prospects and letting them know about your services and your expertise. It’s also a valuable tool for staying in touch with existing and former clients.

Here are our top five social media must-dos for realtors:

1. Create a business page on Facebook

It’s important to keep your professional social media presence separate from your personal account. A Facebook profile is appropriate for keeping in touch with your friends, but most of the information you post there will not be relevant, or interesting, to your clients and prospects. For example, your clients will not want to hear that you are going out drinking with your friends this weekend! By keeping these accounts separate, you can keep in touch with your friends AND with your clients, providing each group with the information they would actually like to get from you.

2. Don’t keep your social media presence a secret!

Include prominent links to your social media accounts on your agent website, in your email signature and on your print media. The more fans your Facebook page has, the more viral it will become and the more valuable it will be. Make it easy for people to find it.

3. Update your social media accounts regularly

A Facebook fan page should be updated about once a day – more than that could be an imposition on fans and could cause some of them to hide your messages, which is the last thing you want! A Twitter account can be updated multiple times each day. Include short updates on new and sold listings (Real Estate Sites automates this process), and general observations on the real estate market.

4. Be helpful and knowledgeable

Social media is about forming connections, having conversations and sharing information. It’s important to use social media to show your expertise and share tips and information with clients and prospects. A blog is the best tool for this, but writing regular notes on your Facebook page will work too.

5. Make it fun and worthwhile

Research consistently shows that one of the main motives for people to join a Facebook page is when you offer them an incentive. It’s a good idea to offer the occasional discount for new fans, or new blog subscribers, run contests, and include interactive tools on your agent site that make it fun for people to join.

Market your Listings with Video

One of the more exciting ways you can market your listings is by creating a real estate video for each of them. This takes advantage of the “fun” and “cool” aspects of online marketing and has a great potential of becoming viral and being shared by many users.

Still marketing your listings with flyers and print ads? While these no doubt still work, you should not be missing out on the amazing power of the Web! Using Web tools to market your listings, when combined with traditional marketing methods, will expose your listings to a significantly larger number of prospects and can help you land listings.

There are many ways to market your listings online, including posting them on your agent site, creating a single property site for each listing, and using social media channels such as a blog, a Facebook business page or a Twitter account.

One of the more exciting ways you can market your listings is by creating a real estate video for each of them. This takes advantage of the “fun” and “cool” aspects of online marketing and has a great potential of becoming viral and being shared by many users.

Creating a video for your listings is easy with the right tools. A site such as Virtuets, for example, enables you to create stunning videos for each listing, using still images, music and special effects. You select the genre and the soundtrack that best fits the property, and the Virtuet engine does the rest.

These engaging videos are included in each single property website and will help you land listings by impressing even the most discriminating sellers. The videos can also be uploaded to YouTube, embedded into your agent website or blog, and posted on your Facebook business page.

Step into the 21st century by using one of the richest media available to agents. Impress sellers and buyers alike, and create a name for yourself as a social-media-and-tech-savvy agent. Don’t allow yourself to be left behind!

One and the Same QR Code for ALL of your Real Estate Listings

QR Codes are great, but if you have a lot of listings, it can get a bit confusing. Here’s an idea that should help. Why not create one QR code that directs your visitors to a webpage that showcases all of your listings. If you have a page on your website “My Listings”, you can easily create a QR code that sends people directly to that page.

QR Codes are great, but if you have a lot of listings, it can get a bit confusing. Here’s an idea that should help. Why not create one QR code that directs your visitors to a webpage that showcases all of your listings? If you have a page on your website  called “My Listings”, you can easily create a QR code that sends people directly to that page. There are several free QR Code generators that you can use to create your QR Listing Code, but we have provided  a few of our favorites:

Hopefully your website is Mobile Ready and can be easily viewed by mobile surfers. If not, ask your website provider to create a mobile friendly version of your site or go with a website company that already provides this (shameless plug: RealEstateSites.com or ListingsUnlimited.com).

Scan this code to see how a Mobile Ready listing page should look.

Remember, QR Codes are FREE to create so don’t waste money hiring a company to do this for you when you can do it quickly and easily by using one of the above mentioned generators.

QR Codes for Signs

One of the easiest ways to add a QR code to your For Sale Sign, is to print it out, and have it laminated at your local print shop. If you are using the SAME QR Code (outlined above) for all of your listings, why not start adding that to your For Sale Sign? Some Brands have special requirements so make sure to check with them first to make sure you are not violating any identity standards.

Leveraging Social Media to Help Your Real Estate Business

Many of us were quite suspicious about social media at first, taking a “wait and see” approach, unwilling to invest the time and work needed to participate in social media. But it’s becoming very clear that social media is here to stay, and that not participating in social media is quite costly in terms of lost business opportunities. Here are a few tips to help you leverage social media to promote your real estate business.

Accept That You Need To Be There

The first step is accepting that you need to have a social media presence – that social media should be part of your marketing mix and is just as important as email marketing or printed brochures. The main reason you should be there is that a big part of your audience is there – more and more people are using social media, and many are using the Internet, including social media, during their search for a home.

Choose Your Social Media Channels

There are lots of ways to connect and interact with prospects, including a blog, Facebook, Twitter, Flickr, Foursquare and more. But you don’t have to be everywhere. We think that a blog and a Facebook page are a must. All the rest are optional, and you can experiment with them as you go along and see if they work for you.

Why You Need a Blog

A blog is great for helping your search engine rankings, especially if you make sure you optimize your blog posts for search engines – figure out your main keywords, the words that people will use to find your agent site, and sprinkle them throughout your blog posts, but don’t overdo it! Always make sure your text reads naturally. In addition to being great for SEO, a blog is also a wonderful way to build your brand, show your expertise and establish credibility.

Why We Love Facebook

Facebook is such a rich social network, no wonder people are putting up with its less-than-stellar customer service.  You can create a personal Facebook portfolio, or start a Facebook page for your business. In either case, you can fill your Facebook page with notes, photos, videos, comments, and lots more – there are tons of Facebook apps that make this platform an amazing tool for showcasing your expertise and for interacting with others.

Do it Gradually

Social media can be overwhelming at first. Our advice is to enter this space gradually, starting with just one channel, and adding more channels to the mix only after you have mastered the previous social media channel.

Manage Your Time Wisely

Our last tip is perhaps the most important one. Social media can be a huge time suck – it’s very easy to spend hours writing your blog, adding plugins and tweaking with your blog’s theme, and the same is true for Facebook.  But you have a business to run after all, so make sure that you limit the time you spend on social media activities each day. We recommend spending no more than an hour each day doing social media activities.

Market Leader Acquires KWKLY

Market Leader (NASDAQ: LEDR) ( www.MarketLeader.com : www.MarketLeader.com ), an innovator in online marketing and technology solutions for real estate professionals, has acquired kwkly, a mobile software-as-a-service lead generation platform.

Congratulations to Market Leader for their recent acquisition of KWKLY.

KIRKLAND, WA — (Marketwire) — 01/20/11 — Market Leader (NASDAQ: LEDR) ( www.MarketLeader.com : www.MarketLeader.com ), an innovator in online marketing and technology solutions for real estate professionals, has acquired kwkly, a mobile software-as-a-service lead generation platform. The innovative kwkly service has grown rapidly over the past two years and is now being used by some of the real estate industry’s largest and most prominent brokerage companies to successfully engage today’s tech-savvy home buyers and sellers.

kwkly provides home buyers with real-time access to detailed property information straight from the Multiple Listing Service (MLS) to their mobile phone. At the same time, kwkly connects real estate professionals with buyers immediately, giving them both the property information along with agent contact information for follow-up.

“kwkly is the most exciting tech tool I’ve seen for the industry, because of the speed, simplicity and value it brings both agents and the consumer,” said John Thompson, Executive Vice President of Intero Real Estate.

Market Leader’s acquisition of kwkly expands the offerings that the company can make available through its comprehensive business and marketing platform for real estate professionals. Kwkly has grown rapidly and brings customers associated with some of the real estate industry’s largest and most successful real estate franchise brands, including RE/MAX, Long & Foster Real Estate, Inc., Baird & Warner, Century 21, Prudential, Intero Real Estate and more.

“kwkly is an innovative service that has become an important lead generation tool for some of the nation’s most prestigious brokerage companies,” said Ian Morris, CEO of Market Leader, Inc. “We look forward to introducing this leading edge mobility solution to an even broader audience while helping our customers to achieve even greater success.”

For more information about kwkly, please visit www.kwkly.com : www.kwkly.com . For more information on Market Leader and its products, visit www.MarketLeader.com : www.MarketLeader.com .

About Market Leader

Market Leader (NASDAQ: LEDR) provides real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business. Founded in 1999 by a second-generation real estate agent, Market Leader provides real estate agents, agent teams, and brokerage companies with subscription-based real estate marketing software : www.marketleader.com/ and advertising products that enable them to generate a steady stream of prospects, as well as the tools and training they need to convert these prospects into clients.

With a long history of innovation, Market Leader pioneered online lead generation for real estate professionals a decade ago and today is the leading marketing partner to the real estate industry. The company also provides consumers with free access to the information and tools they need throughout the home buying and selling process, such as determining house values by address : www.housevalues.com/ , and providing access to real estate listings : www.justlisted.com/ , through its national consumer real estate sites. These websites enable Market Leader to provide its customers with access to millions of future home buyers and sellers while providing these consumers with free access to the information they seek throughout the home buying and selling process.

For more information on Market Leader visit www.MarketLeader.com : www.MarketLeader.com .