Buyers Love Property Websites with Mortgage Tools!

Mortgage tools are hugely popular with home buyers, because they are useful and interactive. Mortgage tools enable buyers to quickly estimate their total payment and see if a property is within their budget.

Mortgage tools are hugely popular with home buyers, because they are useful and interactive. Mortgage tools enable buyers to quickly estimate their total payment and see if a property is within their budget.

By now you know that as a website owner, one of your main goals is to make sure your visitors to not just find your property website, but stay on your website for as long as possible. Of course, you also want your visitors to come back to your site.

By placing a mortgage calculator on your property site you are giving your visitors an ability to perform important financial calculations without ever leaving your site. This means they are going to stay longer on your site. It also means your property site adds value to your visitors and gives them a good reason to come back.

This is why all our Listing Domains single property websites include a built-in mortgage calculator. Another huge time-saver for potential buyers, which helps you turn leads into transactions: we have partnered with several mortgage companies to allow your buyers to get instantly pre-approved for your listing. When using this feature, you may choose to override any default link with the mortgage broker of your choice.

Five Quick Facts About Single Property Websites

Sellers love property websites. Sellers love individual property websites because they give them the feeling that the agent has worked really hard to feature their home in the best possible way. Filled with images, rich text, floor plans, neighborhood information and mortgage tools, single property websites have a professional look and convey a strong message of “Look at what I can do for you!”

Buyers love property websites. For homebuyers, this is a matter of convenience. Being able to type the property’s street address into their browser’s URL field and gain immediate access to a site filled with all the information they’ll ever need about the property saves buyers time and helps them make an informed decision.

Property sites are easy to set up. Despite being so impressive to both sellers and buyers, the little secret that agents don’t tell their clients is that single property websites, such as the websites offered by Listing Domains, are very easy to set up. A typical property website, filled with text, images and tools, takes less than a half an hour to set up, yet looks extremely professional.

Individual property websites are affordable. The ROI on each single property website is extremely high. For a one-time fee of $60, agents who set up a Listing Domains property site get a high-quality, professional looking website that stays up for a full year and helps them secure listings, keep sellers happy, attract buyers, and establish themselves as Internet-savvy real estate professionals.

Property websites facilitate viral online marketing. One of the great benefits of online real estate marketing is the ability to use social networks to create viral marketing campaigns. More and more agents are discovering that featuring a property on social networking sites is a great way to get people to spread the word about it. Single property websites such as those offered by Listing Domains include built-in, easy to use tools for sharing properties on a wide range of social networks.

5 Safety Tips for Real Estate Agents

Agent Safety

While real estate agents generally report feeling very safe on the job, there have been several reported cases over the last few years where realtors were brutally attacked.

When you think about it, being a realtor does put you in potentially hazardous situations. From being alone in an open house, to meeting customers for the first time in front of an empty property, to driving with new clients to home showings, all of these are potentially risky situations if the “client” has malice in mind.

That’s why it’s important to be prepared – without allowing fear to compromise your ability to do your job.

Here are a few real estate agent safety tips:

1. Don’t trust new clients until you get to know them. The first meeting with a new client should take place in your office and not in remote location. You should also verify a new client’s information prior to beginning working with them.

2. If possible, it’s best to drive to locations separately. In addition, when showing a property to a new client, follow him into the house rather than leading him in.

3. Always carry a cell phone with you, and program it to dial 911 at the touch of a button. It’s also a good idea to always carry pepper spray or mace.

4. Every morning, give someone in your office an itinerary of the properties you plan to show that day and check back with the office often. Office staff should know to call you if they haven’t heard from you in a couple of hours.

5. Most importantly: trust your instincts. If a situation, or a person, seems suspicious, get out of there immediately. You can always apologize later and explain what happened, but it’s definitely better to be safe than sorry.

Business Tips for Agents

Business Tips for Real Estate Professionals, Part 2

A real estate business is essentially a small business. As a small business owner, there are several things you can do to effectively build your business while keeping yourself from financial debt or from losing yourself in your business and neglecting other areas of your life. The following business tips for real estate professionals might help …

Last  week we discussed the importance of having a business plan in place, of creating a budget and of keeping life-work balance.

Here are three more business tips for realtors:

1. Find a mentor. If you’re just staring out in the real estate space, you could learn a lot – and avoid making costly mistakes – if you can find an experienced agent who would be willing to teach you and help you survive the first year.

2. Add everyone you know to your contact list, and keep in regular touch with them. Your goal is to be top of mind when it’s time for them to use a realtor. An automated email drip marketing tool can be very helpful and enable you to keep in touch with prospects and with former clients easily.

3. Explore cost effective ways to be visible in your community. You should definitely have an agent website. In addition, a great, affordable way to build a name for yourself is to use social media tools, including a blog, Facebook, Twitter and YouTube.

One of the most important things you can do to build your real estate business is to keep learning and developing as a professional. Read books and publications, attend seminars, and then share your knowledge via social media. Over the course of a few months, this is a great way to build a name for yourself and to establish yourself as a real estate expert.

Business Tips for Real Estate Agents, Part 1

Business Tips for Agents Part 1

Building a real estate business is tough these days. We should know! We are in the real estate business too. Competition is fierce – fiercer than it’s ever been it seems, and the number of realtors seems to be growing by the minute. Combined with a prolonged recession, these are tough times for realtors. But a business, any business, should be built for the long term. And if you do it right, you should e able to survive the tough times and benefit from the good times.

Three tips for building your real estate business (three more in the next post):

1. Create a business plan. Very few realtors do this, but creating a written business plan is vital. This need not be complicated – your plan can be fairly simple and short. You should basically see where you are now, where you want to be, say, ten years from now, and list the steps that you need to take in order to get there (such as taking classes or starting a blog).

2. Create an annul budget. Include your projected marketing costs, any additional costs you expect to incur such as education, and your projected income. None of this will be 100% accurate, but you should still have at least a general plan.

3. Remember work-life balance. Just like any other small business, your real estate business could easily take over your life. Any small business owner will tell you that if they are not careful, they can find themselves working around the clock. Don’t let it happen to you! Make sure to spend time with your family and friends, and to have some alone time too.

Please stay tuned for our next blog post, where we will discuss three more business tips for real estate professionals.