Are Property Websites Affordable?

With all their rich features and professional looking interface, you would think that property websites would be expensive and only suitable for top-performing realtors. But property websites are actually very affordable, and can easily be employed as an online marketing tool by every real estate agent, across all their listings.

With all their rich features and professional looking interface, you would think that property websites would be expensive and only suitable for top-performing realtors. But property websites are actually very affordable, and can easily be employed as an online marketing tool by every real estate agent, across all their listings.

A professional-looking property website, filled with unlimited images, text, audio, video and more, costs just $60 for an entire year. There are no monthly fees, no hidden costs of any kind, and the website stays up – and serves as a great testimonial to the agent’s marketing abilities – for a full year. The top-level domain name makes it easy for buyers to find the site, and makes sellers extremely happy, and more likely to recommend their agent to future clients. Since, according to the National Association of REALTORS®, referrals are the top way for people to find a real estate agent, making sellers happy is of course a big priority.

Another major plus is that each Listing Domains single property website includes a custom sign rider for the property, so agents who use single property sites don’t have to order those separately. The combination of the sign rider and the property website works beautifully to market the home. The property’s URL is clearly depicted on the lawn sign rider located at the property itself. Homebuyers can drive by a property they like, then go directly to the URL listed on the rider to find a wealth of information about the home prior to scheduling a private tour. Yard signs remain an important real estate marketing method that complements online marketing. According to the National Association of REALTORS®, 82% percent of sellers in 2009 used a yard sign.

The ROI on single property websites is high not only because agents pay a one-time fee that includes a sign rider. Property websites also pay them dividends in the form of gaining them new clients, who see the sites they’ve created, whether through links on the agent’s main site or through friends and acquaintances, and want the same marketing for their own home. Existing property websites provide valuable long-term positioning for real estate professionals as tech-savvy marketers and demonstrate their marketing capabilities to potential clients.

Domain Rider Signs Help Your Website Get Found

As real estate professionals, we know how important it is that buyers find your website. Therefore we include a free Domain Rider® sign with each and every Listing Domains single property website order.

The Domain Rider® sign displays the street address domain name of your real estate listing right above, or under your real estate “For Sale” sign, directing potential buyers and open house visitors to visit your website for more info on the property.

This is real estate marketing and branding at its best: the property website promotes the listing, and the Domain Rider® sign on the listing promotes the website!

We offer several color choices and expedited shipping for a nominal fee. Our rider signs measures 24″ or 18″ wide by 6″ high and are made of high-quality, waterproof, 4mm corrugated plastic. The Domain Name is showcased in red for maximum visibility. Along with your Domain Rider® sign, you will receive two nylon ties to easily attach your rider to your “For Sale” sign.

Your custom Domain Rider® sign will be shipped quickly – the following business day. Don’t need a sign rider? Get a $10 shipping & handling rebate instantly!

But our personal recommendation is to definitely use a sign rider. It is a highly useful tool for promoting your single property website.

How Property Websites Help Agents Win Listings

A large majority of homebuyers are now using the Internet to search for homes. People EXPECT to find property information online. The easier it is for them to find that information, the more willing they are to consider a property seriously.

In recent years, real estate professionals have had to quickly adjust to major shifts in the way the real estate market behaves. A large majority of homebuyers are now using the Internet to search for homes. People EXPECT to find property information online. The easier it is for them to find that information, the more willing they are to consider a property seriously.

Sellers know that the real estate market has become a high-tech market, and that effectively marketing their property must include online marketing. When sellers see that an agent is willing to go above and beyond and create a full website for their property, they are always impressed (of course, they don’t know how easy it actually is to set up a single property website!).

Marketing Real Estate
Methods Real Estate Agent Used to Market Home

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Single property website providers such as Listing Domains are now allowing agents to create free demo sites as an excellent way to impress potential customers and secure listings. Demo websites allow agents to create a website for prospects prior to getting the listing. Just like a live property website, the demo website can be filled with unlimited photos and documents and can feature music, a voice over, a video and more. Agents can then email prospects a link to the demo site, or demo the site live at the listing presentation. Once an agent gets the listing, they can purchase the property website.

According to the National Association of REALTORS®, in 2009 the Internet was the third most common way for buyers to find an agent. Since Listing Domains property websites stay live for a full year, even after the property has been sold, they become a great way for real estate professionals to showcase their work for previous clients and to establish themselves as savvy realtors who are experts at all aspects of real estate online marketing. This helps them attract future clients who have seen their work, are impressed by it, and want the same for their own home.

New Facebook App From ListingDomains.com!

 

Now you can easily post your listings to your Profile on Facebook!

  • Automatically Updates: Whenever you add, remove or update a listing, your Facebook app will automatically update as well.
  • Publish to your Wall: Publish your new listings to your wall with a click of the mouse. Your Facebook Friends can publish your listings to their wall as well!
  • Links to your Website: Each listing will automatically link back to your Listing Domain or Agent Website for more information about the listing.

This is a FREE App for Listing Domains and Real Estate Sites users!

Property Websites or Virtual Tours?

Virtual tours were all the rage a few years ago, and they still work to some extent, but they are gradually being replaced by individual listing websites.

Property websites are a better marketing tool than virtual tours for several reasons. First off, they contain more information about the property including unlimited photos. Secondly, they are easier to find. Virtual tours are directed at buyers who have already seen the property someplace else (on the agent’s site, for example, or in the MLS listings). Virtual tours don’t generate traffic in their own right.

On the other hand, property websites generate their own direct traffic in several ways:

  • People who see the sign rider on the physical property’s lawn, then go online to check it out.
  • The seller telling their friends and family to go check out their property at the single property site.
  • The agent, the seller and their friends and family posting and reposting a link to the property site on various social networks.
  • Organic search engine queries for the property’s physical address, where the property site comes up as the first, most relevant search result.

Where Traffic is Coming From
From a total of 3,477,867 website referrals to Listing Domain Websites
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