Marketing Videos... The Key To Success.

The Most Popular Marketing Methods for Promoting Real Estate Video

Video use in real estate marketing is reaching an all-time high. Do you have the tips and tricks you need to get your content seen? You’ve put a lot of effort into your video – and you should be putting the same amount of effort into getting your masterpiece seen by the right people: Prospects who are likely to convert into leads, and (hopefully) clients down the line…

The Secret to Your Success
You don’t have to be a video marketing expert. This simple checklist will work for brokers of any age, experience, and niche, giving you considerable mileage for your real estate video marketing efforts:

  • Flaunt what you’ve got
    Your website is an ideal location to flaunt video messaging – your premier place for hosting. Splash your home page with a promotional video, alongside listing videos and informational “vlogs,” ensuring they are properly search-optimized for exposure. Great options for inclusion in your campaign include:

    • Agent/Brokerage promo videos
    • Property listings
    • Area & community features
    • Informational videos
    • Interview videos
    • Client testimonials
    • How-to advice
    • Market updates
    • Special offer videos
    • And more!
  • Be social
    Facebook, YouTube, Twitter, LinkedIn, Instagram are prime places for real estate video marketing promotion. Pin status updates to the top of your social pages featuring top-performing videos, and splice-and-dice for sharing on Instagram and Pinterest, gaining maximum exposure by sharing them over the course of months – versus weeks or days.
  • Send a note
    Email is a powerful marketing tool for direct communication with leads and clients, allowing you to custom-tailor videos by individual needs, in-turn moving prospects down the marketing funnel. Because you can’t embed, however, be sure to include a photo from the recording (linking to the video landing page), inspiring prospects to take a look.

Looking for a little help with video use in real estate marketing? Properties Online has you covered. Discover more today.

Are Your Communications Secure?

Smart Home Hackers: What Agents Should Know

In this week’s real estate selling tips: Is smart home technology putting you and your clients at risk? Purported to bring convenience, security, and improved connectivity, smart services are instead bringing unauthorized surveillance, loss of privacy, and compromised data, thanks to the Internet of Things (IoT).

What’s the IoT?
The combined/synergistic use of mobile apps, cloud storage, big data, automation, sensors, and more, attached to everyday items, processes and systems, part-and-parcel of everything from your phone and laptop to your TV, appliances, door locks, and security. Case(s) and point(s): Recent WikiLeaks on the CIA’s (and other hackers’) ability to spy on you via TV – not to mention last October’s massive, internet service disrupting, distributed DDoS attack.

The IoT-DDoS Conundrum
Each of these devices relies on the cloud to operate, either for analysis or as a communications path to other devices, forming a “botnet” of devices. But there is no magical “cloud” – only someone else’s computer, such as company Dyn’s DNS system – the one hacked last October. Protection of botnets, to date, is woefully insufficient, and devices are so prolific that if a mere portion of those in homes were comprised, it could prove disastrous. The best protection? Keeping these devices out, as even password-protected gadgets are NOT secure, and informing clients of smart home risks.

Isn’t Technology Grand?
The magic of the cloud comes at a price…. Continual transfer of personal data (habits, speech, possessions) funneled away to an assortment of third parties is a privacy rabbit hole that leads to technological nightmares.

  • A 2016 Nest’s smart thermostat glitch caused batteries to drain, leaving consumers without heat – in January – with no way to turn it back on. The fix: Nine-steps, included a 3-hour charge-cycle.
  • Samsung’s smart refrigerator photograph contents – great if you lost your shopping list; bad for advertising your prescriptions – and allowing insurers to peruse your dietary choices.
  • Beware of “smart’ tech terms of service, which limits damages, prohibits class action lawsuits, and requires resolution via arbitration.

Spy any good real estate selling tips? Properties Online has you covered.

Why Overlooking Video is a Massive Marketing Mistake

Why Overlooking Video is a Massive Marketing Mistake
Why Overlooking Video is a Massive Marketing Mistake

Not ready yet to jump onto the bandwagon when it comes to video in real estate marketing? You could be making a massive marketing mistake. Eighty-five percent of buyers and sellers WANT an agent who utilizes video marketing – and that’s not just for “show.”

  • Video boosts Google rankings, increasing organic traffic 157%.
  • Consumers are more likely to select video results over text.
  • Video listings get four times the inquiries of those without.
  • Adding videos to your emails doubles click-through rates – and reduces opt-outs 75%.
  • Using videos massively boosts sharing – 1200% more than links and text messages combined.

On A Budget? Get the Most Bang for Your Marketing Buck
Though video does cost more than simple photos, it is still quite affordable. Statistics show the best way to focus your video marketing to earn the biggest and best return-on-investment include…

  1. Focusing on property videos and community videos.
    Videos most-popular use: 70% of online home shoppers use video to tour the inside of homes without dragging agents to listing sites. 86% also use it to research a particular community (bonus: it’s slow to “date,” making content evergreen and recyclable).
  2. Syndicating to YouTube.
    Holding a 51% audience share, YouTube is the top video research destination for house hunters. So setup your own channel, organize a playlist, and familiarize yourself with user-friendly keyword protocols and take advantage. (Don’t neglect a bio to build your brand!)
  3. Sharing those videos on social.
    Paste your YouTube link into the local MLS, your own website, emails, Facebook and Twitter posts, and more for automatic embedding to ramp up web traffic and views. Properties Online’s line of products includes this service, with most social sites offering FAQs for the uninitiated.

Still on the fence about video use in real estate marketing? Hop over to the other side and experience the benefits with the help of Properties Online’s fast and easy video builder tool today.

Should You Consider Buddy Agent for Agent to Agent Referrals?

Should You Consider Buddy Agent for Agent to Agent Referrals?

In this week’s real estate broker tips, we’ll take a look at Buddy Agent, a newly introduced brokerage-centric platform designed to help today’s successful real estate agent achieve work-life balance. Should you use its real-time data advantages to better build your brokerage’s internal culture?

Houston, We Have a Problem
One of the biggest problems every real estate agency faces is star agents that are just too busy to keep up with their volume of leads, while other agents simply can’t stay busy enough and struggle to earn enough income. This can lead overburdened agents to miss out on important personal life events, from their kid’s big game to countless weekends – and even entire family vacations. It can also lead burgeoning yet struggling agents experiencing common growing pains to leave for presumably greener pastures in their efforts to earn enough income to cover basic expenses.

Buddy Agent to the Rescue
Buddy Agent’s mobile and web app attempts to solve this problem. A self-service system for agents, it requires no additional work from brokers. Rather than letting money walk, the app keeps clients and commissions within the firm. Overbooked agents – or ones simply enjoying time away – can select from a list of favorite fellow agents, quickly locating the right agent, at the right location, and with the right expertise to manage the task at-hand, creating a trusted, on-demand team that works well together. No more burn out. No more disappointing family, friends, and clients with a relentlessly busy schedule.
The app is flexible, featuring iOS, Android, or web-based operation, with a free initial trial and special introductory pricing. Visit http://www.mybuddyagent.com/ to learn more.

It’s always good to have more than one buddy backing you up. Simplify your life with this and other real estate broker tips and tools from Properties Online today.

Add videos to your listing

Videos Realtors Should Make Now to Win New Leads Part Two

Video use in real estate marketing is a great way to stand out and gain new leads, but as video marketing gains momentum, standing out in the crowd is essential. Luckily, video offers an array of avenues for creativity and added exposure.

Are You Taking Advantage of These Less-Common, Unique Video Types?
You’ve tried property videos, agent promos, and testimonials, but these new video archetypes can help you break the mold…

  • Brand Promos
    A bit longer than others, at about 4-5 minutes, promos should relay positive company attributes, things that make your firm special, boasting performance, and community service. Use these versatile videos in listing presentations, conferences, and autoplay on YouTube.
  • Explainer Videos
    Take those “About Me” videos to the next level, showing clients there are humans behind your brokerage. Look to your website for ideas, such as your “About Us” page, “Certifications,” and “Awards” leaving no major details of your brand unspoken.
  • Buyer/Seller Advice
    Short and direct, 2 minute videos providing buyer/seller advice on everything from preparing a home for showing, saving for a home purchase, or researching mortgage lenders can turn your YouTube channel into a reliable resource, boosting brand loyalty and client base.
  • Market Updates
    What’s the latest news in your local market(s)? Re-purpose those PowerPoint slides to your advantage!
  • Blog Post Recaps
    Save time, provide convenient access to information, and gain exposure by multi-purposing new or old blog content into videos. Truncating these blogs into short, digestible clips offer your audience great value.
  • Special Offer Videos
    We’re not talking cash prizes and gimmicks here – but limited-time, free buyer/seller consultation offers or web downloads (“Your Roadmap to a Successful Sale”). Include a CTA link to a dedicated landing page for the offer to enhance lead generation capabilities.

Add another layer to your online presence with unique video use in real estate marketing. Open up to a whole new world of opportunities with Properties Online today.