How to Keep in Touch with Past Clients

In the insanely competitive real estate space, landing a client once isn’t enough: you want to stay top of mind with that client even after you have finished working for them, so that they can return to you with their future real estate needs, and – just as important – refer their friends, neighbors and acquaintances.

Keeping in touch with former clients means, above all, being useful to them. You don’t want to nag, or to clog their inbox with annoying emails. You want to keep in touch in a way that makes you valuable, and your emails welcome. This usually means providing information such as real estate market info for their area, or useful tips for buying, selling and maintaining a home.

While phone calls and cards are certainly an option, email is definitely the easiest way to keep in touch with clients. But “easy” is a relative term, and for most real estate professionals, the problem is that they are so busy keeping up with their current clients, maintaining their website and blog and looking for new leads, that it’s very difficult for them to find the time to keep in touch with past clients.

The result: often, past clients fall through the cracks and eventually the connection is lost. When it’s time for them to recommend an agent, or to use a realtor, they simply don’t have you in mind – so they pick someone else.

In our experience as realtors, the best way to avoid these situations and to effectively and effortlessly keep in touch with past clients is to use an email drip marketing system, which automates your emails to clients and makes sure you can stay in touch and provide valuable info with minimal effort.

All you need to do is enter the client’s email address into the system, and the system does the rest automatically. Essentially, you are sending repeated, relevant messages to former clients until they are ready to use your services again, or to recommend you to a friend.

Make sure past clients are repeat clients. Stay in touch!

Listing Syndication – now a free feature with


We are excited to tell you about a new feature upgrade for your agent website. We have just added Listing Syndication to our growing list of website features for our.

We have just completed beta testing our new Listing Syndication tool that will allow you to feed your listing data to the major property website portals like Trulia, Zillow, Yahoo Real Estate and several others.

To take advantage of this free service, login to your account and click on the new “Syndication” tool located on the Main Menu. This is the page you see first when you login.

Easy Posting to Craigslist with

At, we are very aware of how busy you are. In order to make the important task of marketing your listing significantly easier, we have made it our goal to include as many useful tools and features as possible in our agent websites.

One of the best features we have included in our agent websites is the ability to create beautiful craigslist flyers. Our flyer builder will generate a snippet of html code that that will dynamically pull all your listing details, photos and your contact information. This html snippet enables you to easily cut and paste your data into online classified sites such as the very popular Craigslist, Backpage or Ebay.

We Maximize Your Clicks!

There are literally hundreds of ads every day for real estate. You need to get your message across quickly and effectively. The ads we create for you fit the bill perfectly because we use HTML to format them. Your property will stand hand and shoulders above the competition.

You can expect anywhere from 5% to 10% of people viewing an effective ad on Craigslist to click-through to your website. This is considerabily higher than the adverage click thru banner advertisement rate of just 1.9%.*

Tracking Your Results

Another fantastic tool related to our craigslist flyer campaigns is the ability to track your results. With our ad campaign stats you can see exactly how many views your classified ad received, and how many people clicked thru to your website.

Don’t forget to take advantage of this free service. Craigslist can be a powerful tool for generating free traffic to your property website. It is one of the most popular websites in the world, with millions of daily visitors.

Regularly posting relevant Craigslist classifieds that point to your listings and include a link to your single property page have the potential of driving significant amounts of highly targeted traffic to your property websites. Get in the habit of using our handy html snippet for each listing and you can see a real difference in the amount of traffic your site receives.

*Average accross all Properties Online users in 2009. According to a study of more than 10 billion banner inquiries across Europe from ADTECH the average click-through rate fluctuates between 0.11% and 0.19%

Real Estate Market Update: Should You Buy Now?

More and more real estate experts believe that a turnaround in the housing market is imminent. If you’ve been holding off on a real estate purchase, now may be a good time to go ahead and take the plunge!

Home prices remain low in most US markets, but prices have stabilized and are no longer falling. Low prices combined with historically low mortgage rates and a nice-size tax credit (extended to April 30) may make this a good time to finally make your move and enter the real estate market.

Of course, in some areas home prices may continue to fall, while in others they may stagnate for years before starting to go up again, which means that investing in real estate could still be risky at this point.

In addition, rushing into a real estate deal just to take advantage of the tax credit doesn’t really make sense given the complexity of most real estate transactions.

We believe that right now, the biggest risk for those who are still waiting on the sidelines is a jump in mortgage rates after the Fed stops stop buying mortgage-backed securities. Of course, this is a risk only if home prices in your area won’t continue to fall.

Organize Your Listings with a Real Estate “Hot Sheet”

When visitors arrive at your real estate website you want them to be able to find what they are looking for. A real estate website should be rich in information, but it should never be cluttered.

That’s why it’s imperative that you organize your agent website into easy to navigate categories. A great way to do that is by using our Hot Sheets.

Hot Sheets enable you to organize your listings into different lists and categories. They help guide your website visitors and make it easy for them to find what they are looking for.

For example, you can create a hot sheet of your commercial properties, a separate hot sheet of your rental properties, and another for your 3 bedroom properties. Other ideas for organizing listings include organizing them by newer or older homes, by the square footage of the yard, or by the school district.

The possibilities are endless! You know your market better than anyone else – you know what buyers are looking for and what is the criteria that plays a role in your market. For example, “beach front properties” may be a very relevant hot-sheet criteria in certain markets, while in other real estate markets, a downtown location may be desirable.

Hot sheets are included in all our agent websites. Take advantage of them to organize your listings and make your website easier to navigate. An easy to navigate website is a sticky website – it makes buyers stay and browse rather than leave right away.