Agents – Engage your Visitors with Video

Adding video to your agent site also allows you to reach out and connect with more potential clients. While a text-rich website is important from an SEO point of view, adding video to your site enhances the user experience, which is an important factor in the success of any website.

There are many benefits to adding video to your real estate website. Videos are fun and interactive. They provide a visual break from too much text. And they make your visitors stay on the site longer.

Adding video to your agent site also allows you to reach out and connect with more potential clients. While a text-rich website is important from an SEO point of view, adding video to your site enhances the user experience, which is an important factor in the success of any website.

Real estate websites are sometimes “dry,” even a little boring. By adding video to your site you can add an entertainment factor that your visitors would appreciate. As a result, your website will be more “sticky” and visitors will stay around longer, browsing.

Since we believe video can greatly enhance realtor websites, our real estate websites are equipped with a YouTube plug-in that enables you to easily place a YouTube video on any page of your website. Our built-in YouTube player allows you to add video to your website either in the media panel or in the body of any website page.

Adding video to your website using our YouTube plugin is easy, and it makes your website interactive and fun for your visitors. Take advantage of this free tool – it’s a great way to improve your agent website.

Single Property Websites – Traffic Report

Ever wonder where your property website traffic is coming from? Over the past 6 months we have compiled analytics on over 1,400,000 visitors to approximately 15,000 single property websites and created this infographic to showcase our findings. Our study shows that having a top level domain name is clearly an advantage for both SEO and direct traffic.

Ever wonder where your property website traffic is coming from? Over the past 6 months we have compiled analytics on over 1,400,000 visitors to approximately 15,000 single property websites and created this infographic to showcase our findings. Our study shows that having a top level domain name is clearly an advantage for both SEO and direct traffic.

Some of the highlights:

  • Facebook has overcome Realtor.com, Trulia and Zillow to become the #2 top referring website behind the King of all referrers – craigslist
  • Mobile traffic is up 600% over the past 18 months
  • Single Property Website can drive 55% more traffic to your listing than virtual tours or online flyers
  • Google generates 80% off all search engine traffic

Best time for Real Estate Professionals to Social Network

If your like most real estate professional, you like the idea of social networking but finding the time to “network” can be daunting. When it comes to social networking, remember quality is better than quantity. You don’t have to spend all day on facebook or twitter to be a good social marketer.

If your like most real estate professional, you like the idea of social networking but finding the time can be daunting. When it comes to social networking, remember quality is better than quantity. You don’t have to spend all day on facebook or twitter to be a good social marketer. Here is a fabulous infograph brought to you by KissMetrics that highlights a few key concepts when it comes to social media. This graph will tell you when to post and how often. Here are the highlights:

  • “The best time to tweet is 5PM ET”
  • “1 to 4 tweets per hour is ideal”
  • “The best days to tweet are midweek and on the weekends”
  • “80% of the US population is in the Central and East time zones”

Are you using HootSuite? Armed with this information and hootsuite,  you can now schedule your tweets and facebook posts to go out during the times you are most likely to get seen, liked or retweeted.

When is the best time to tweet?

View a larger version

Google + A good Tool for Real Estate Professionals

Recently Google released a beta version of its highly-anticipated social networking platform, Google+. So far the reaction as been good with praise for the app’s design and features. Having read several reviews it seems that Google + has several built in tools that can be highly advantagious to businesses.

Recently Google released a beta version of its highly-anticipated social networking platform, Google+. So far the reaction as been good with praise for the app’s design and features. Having read several reviews it seems that Google + has several built in tools that can be highly advantageous to Real Estate Professionals.

Google+ is similar to Facebook, offering to connect users, add status updates, share photos and links, etc.  But what Google + offers that Facebook does not is a tool they call “Circles”. Circles allows users to define contacts, and group them by type. This cool feature will allow Agents and Brokers to share information with a specific group or “circle”.

A good use of Circles in the Real Estate field is to separate your work colleagues, friends and clients. You can even break your clients into smaller circles. For example, Buyers, Sellers, Past Clients and so on.  The ability to control who you share specific information with is powerful, and very useful for Real Estate professionals.

Google+ also incorporates a built-in multi-user video chat tool called “Hangouts”. With Hangouts, users can chat with up to ten people at the same time. Whoever is Talks the loudest is highlighted in the large central window, with everyone else displayed in  strip of smaller windows underneath.

Hangouts can be useful for agents and broker in several different ways. First off, for the small virtual office, Hangouts is a great way to have a interactive office meeting. For large offices, this tool could be used to connect managers together for their weekly managers meeting. For agents who need to connect with an out of town client, or even to do a virtual listing presentation, Hangouts is perfect to facilitate just that. I am anxious to test this feature to see how well it works.

Another great feature that makes Google+ different from other social networks is “Sparks”. With Sparks, users can add interests and the system will crawl the web looking for articles related to that interest, making it easy for users to find relevant articles to share.

Can you think of any other ways Real Estate professionals can use Google + to help grow their business?

Real Estate Websites: Why SEO is Important

SEO, or search engine optimization, is important for any website, and this is true for real estate websites as well. Essentially, SEO helps to make sure that your website will be found on the Internet.

Optimizing your web site itself, or on-page optimization, is just part of your efforts to build a web presence, but it’s certainly a major part.

If a search engine bot crawls your web pages but your web pages don’t “tell” it what your site is all about, then the search engine will not be able to index your web site correctly, and people who search online for what you offer will not be able to find you.

For example, if you sell real estate in Austin, Texas, your site’s title tags and copy need to include related keywords such as “Austin real estate,” “homes for sale in Austin” etc.

Another important factor in determining whether your website will rank well for your main keywords is inbound links. Search engines show strong preference to websites who have links from other websites pointing at them. High quality agent site companies have tools in place to help your agent website get links.

Engaging in social media will also bring you links over time, because the people you connect with will learn about your site, and if you provide useful material, they may link to it.

Another important aspect of on-page search engine optimization is to add a blog to your real estate site. A blog, unlike a static site, tends to be rich in text. If you write it correctly and include your main keywords throughout the text, a blog can give your SEO efforts a significant boost.