Organize Your Listings with a Real Estate “Hot Sheet”

When visitors arrive at your real estate website you want them to be able to find what they are looking for. A real estate website should be rich in information, but it should never be cluttered.

That’s why it’s imperative that you organize your agent website into easy to navigate categories. A great way to do that is by using our Hot Sheets.

Hot Sheets enable you to organize your listings into different lists and categories. They help guide your website visitors and make it easy for them to find what they are looking for.

For example, you can create a hot sheet of your commercial properties, a separate hot sheet of your rental properties, and another for your 3 bedroom properties. Other ideas for organizing listings include organizing them by newer or older homes, by the square footage of the yard, or by the school district.

The possibilities are endless! You know your market better than anyone else – you know what buyers are looking for and what is the criteria that plays a role in your market. For example, “beach front properties” may be a very relevant hot-sheet criteria in certain markets, while in other real estate markets, a downtown location may be desirable.

Hot sheets are included in all our agent websites. Take advantage of them to organize your listings and make your website easier to navigate. An easy to navigate website is a sticky website – it makes buyers stay and browse rather than leave right away.

What Buyers Like

Creating a dedicated, one-stop Internet destination for those buyers is one of the best ways to grab their attention and make them truly explore a property. Many homebuyers are simply typing a home’s address into their browser’s URL field or into the search engine’s search box. When a property has an individual website with the property’s address as the URL, search engines typically index that property website as the most relevant search result. This means that creating a single property website is the best way to ensure that homebuyers can easily find online information about a property.

What buyers deem “Very Useful”

What-Buyers-Value-blog

Creating a dedicated, one-stop Internet destination for those buyers is one of the best ways to grab their attention and make them truly explore a property. Many homebuyers are simply typing a home’s address into their browser’s URL field or into the search engine’s search box. When a property has an individual website with the property’s address as the URL, search engines typically index that property website as the most relevant search result. This means that creating a single property website is the best way to ensure that homebuyers can easily find online information about a property.

Once those buyers browse the property website and learn everything they need to know about a property, they often call the agent to schedule a private tour. At this point, the agent knows that they’re dealing with highly qualified buyers – buyers who saw the house online, know everything they need to know about it, and actually LIKE the house.

Enhance your Agent Website with Market Reports

Real estate market reports are extremely interesting – and valuable – to clients and to prospects. They enable clients to get detailed information about recent home sales in their neighborhood.

Since one of your main goals as a real estate professional is to make your website as “sticky” as possible – to make people stay longer on your site and return for future visits, adding market reports and recently sold properties to your agent website makes a lot of sense.

Market reports also have the added benefit of adding depth to your website. The more interactive your real estate site is, the more you fill it with relevant tools and information, the more attractive it becomes to clients and to prospects.

Our real estate sites include built-in market reports (except for non-disclosure states and counties, where this service is not available). Using tax record information and graphs provided by Zillow, your clients can run an instant report showing them all of the recent home sales in their neighborhood.

If this tool is available in your state, do remember to take advantage of it. It is one of the best tools we offer for keeping clients engaged and interested in your real estate website.

The Latest NAR Statistics …

The following statistics are provided by the National Association of Realtors (NAR)


The following statistics are provided by the National Association of Realtors (NAR):

  • 90% of consumers did online research before they bought their last home.
  • 36% of buyers found the home they ended up purchasing on the internet, while only 2% of buyers found their home in the newspaper.
  • 63% of Agents marketing budget still goes to offline advertising (newspaper, flyers, etc).
  • Consumers’ looked at an average of 12 homes over a period of 12 weeks before purchasing.

Are you staying in touch long enough to capture a relationship with an online lead?

  • 89% of consumers said that response time was very important when choosing their agent.
  • 56% of consumers expect a response from their agent within 30 minutes.

Online Consumers understand that the internet is an immediate medium. Are you succeeding with your online leads? Do you have a hole in your business model? What is your average response time?

  • 88% of Buyers said they would use their agent again or recommend their agent to others (66% said definitely, 22% said probably).
  • Only 10% of Buyers used an agent they had used previously.
  • 81% of Sellers said they would use their agent again or recommend their agent to others (59% said definitely, 22% said probably).
  • Only 24% of Sellers used an agent they had used previously.

The vast majority of consumers — 66% of buyers and 59% of sellers — say they would “definitely” use their real estate agent again or recommend that person to others. Yet only 10 percent of buyers and 24 percent of sellers say they used the same real estate professional that they worked with for their previous transaction. Why is there a disconnect? One reason, undoubtedly, is a lack of consistent communication.

Your day is busy and your time is important. Make sure that you aren’t letting your clients fall through the cracks. If you don’t have the time to maintain these high levels of contact, let a drip email system lend a helping hand. Consumers need constant reminders of who you are, what you do and what does that mean for them.

Make sure you provide the right level of contact.

The Home Search Process is Moving Online

According to a new Profile of Home Buyers and Sellers, recently released by the National Association of REALTORS®, the Internet has become an essential and indispensable tool in the home search process.

According to a new Profile of Home Buyers and Sellers, recently released by the National Association of REALTORS®, the Internet has become an essential and indispensable tool in the home search process.

  • More than one third of buyers began their search for a home by looking online for properties for sale.
  • 90% of home buyers used the Internet as one of the information sources in their home search process.
  • The Internet continues to be increasingly popular among all homebuyers, while traditional real estate marketing methods such as print media are declining.
  • In 2009, 36 percent of buyers reported that they found their home online, up from 32 percent in 2008.

How Buyers Search for Property
Information Sources used in Home Search
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It’s important for real estate professionals to understand that the Internet is not replacing them. On the contrary – according to the NAR study, 89% of buyers who used the Internet, also used a real estate agent. And the vast majority of homebuyers still purchase their home through a real estate agent.

It’s not that the Internet is replacing agents, but agents who want to stay current and on top of their game need to harness the power of the Internet and use it as part of their real estate marketing campaigns.