Is Your Real Estate Website ADA Compliant?

Is Your Real Estate Website ADA Compliant?

Brick-and-mortar businesses understand the need to be ADA compliant, but did you realize your real estate website must meet ADA compliance requirements as well? Title III of the ADA prohibits discrimination against individuals in any place of public accommodation. And the U.S. Department of Justice (DOJ) has made it clear this includes websites.

Do You Have a Parking Spot on Your Website for the Disabled?
According to ADA rules, websites must accommodate individuals with vision, hearing, and other impairments. Though no one had websites in mind when the 1990 Act was written, the DOJ has argued such regulations should be interpreted to keep pace with changing technology. Federal Judicial districts, however, are split. As the DOJ is the one walking with the big enforcement stick, their interpretation is taking precedence.

Confusion Over (Lack of) Rules
The DOJ solicited public comments on upcoming rules back in 2010 – but none have been forthcoming. They are now anticipated to be made public by 2018. However this hasn’t stopped the DOJ from enforcing such ADA rules today. In a recent complaint, H&R Block was found non-compliant after 2 deaf plaintiffs were unable to complete tax returns resulting from the company’s lack of assistive technology (screen reading software and refreshable braille displays).

The Post-Settlement Understanding
As brick and mortars aren’t expected to supply wheelchairs, but an environment (ramps and widened doors) where assistive tech can be used, websites where business is conducted are expected to provide an environment where assistive tech (screen readers, braille displays) will work.

In the interim, NAR President Tom Salomone has contacted Assistant Attorney General Vanita Gupta noting the uncertain state of the law, and how it has encouraged demand letters, lawsuits and confusion in the industry. Regardless, firms are advised to start looking at their real estate websites from a different perspective.

Real estate website falling behind the times? Refresh with the latest tools and technology from Properties Online.

Leverage Mobile to Reach More Potential Buyers and Sellers

App Recommendations for Real Estate Agents – for Mastering Productivity

Looking for real estate agent productivity tools to help you make the most of your ever-shrinking calendar? No matter how or where your schedule’s ailing, rest assured, there’s an app for that.

Don’t Miss Out on these Great App-Driven Real Estate Agent Productivity Tools:

– Evernote:
Let no crucial bit of information or flash of inspiration be lost. Create notes and sync them across your phone, tablet, and computer, adding thoughts and ideas easily from anywhere into the Evernote app to revisit later.

– Wunderlist:
Supercharge your to-do list with Wunderlist, quickly adding tasks with reminders and timers to ensure completion.

– Habit Bull:
Habit Bull helps you nurture productivity-building tendencies, tracking your successes. Enter the routine you wish to develop, checking it off in the app when complete. Stumble, and your success rate take’s a hit.

– Calm:
Nonstop work is not good for health or productivity. Calm provides a variety of easy meditation programs of varying focus (stress reduction, concentration booster, confidence-building), allowing you to recharge.

– Rescue Time:
Wondering where your day went? Employ Rescue Time to monitor screen time (or block social media), identifying opportunities to maximize productivity.

– Noisli:
Engage background noise to overwrite distractions, boosting concentration and productivity.

– Sunrise
This popular calendar app can automatically integrate events from any other app you allow it access to, making it easy to integrate your entire to-do’s into an easy-to-follow format.

– Inbox by Gmail
Turn your email account into a to-do list, prioritizing, pinning or snoozing on email tasks.

– Podcasts:
Gain inspiration, discovering a life/work hack, gaining motivation and applying these principles to your business.

– Cloud Storage:
Dropbox, OneDrive, and Google Drive offer quick document access and safe backup from anywhere, allowing you to boost productivity from anywhere.

Looking for ways to make your work day a little less stressful? Find the real estate agent productivity tools and tips you need with Properties Online today.

Market Your Properties for Success With Specialized Tools

Build an Empire with Multiple Listing Marketing (MLM) Tools

From small independently owned offices to corporate real estate giants, the MLM tools at Properties Online have you covered. Built to scale for affordability and convenience, our marketing solutions offer a proven means for driving traffic directly to your business.

Put Your Property Marketing on Autopilot
Generate dynamic single property websites, listing videos, printable PDFs, and a host of other beautiful marketing collateral automatically from your data feed. You’ll stay ahead of the competition and employ the latest technology trends from social sharing to smart lead capture (text for information) services.

Proven Marketing Tools from the Industry’s Original & Leading Property Website Provider
Founded by a small group of brokers and agents seeking to improve their online marketing options, Properties Online’ MLM tools can help you market a massive amount of listings – fast. Our straightforward pricing construct and contract-free plans offer a host of time-saving solutions for brokers, agents, MLS boards, property managers, lenders, and other real estate marketing professionals.

Turnkey Solutions
Looking for all the bells and whistles? Our Listings Unlimited system from brokers and MLS boards will cover your marketing needs from A to Z, taking listings from your MLS or XML feed for automatic website, video and collateral creation.

Put a Stamp on It
Build your brand with print and web-based marketing collateral that is easily generated, yet still fully controlled by you, including:
– Co-branded Marketing: Invite your agents to create a free user account, or charge a nominal fee, co-branding all of your firm’s marketing materials and taking advantage of our discounted, per-listing pricing.
– Custom branded URLs and website logos in any color scheme.
– A ‘welcome’ message agents see each time they login.
– Branded emails on all leads and inquiries.
– Advertisements on all property marketing collateral.

Become the master or you domain. Learn more about the wide array of MLM tools for boosting your business. Contact Properties Online today.

For Sale by Owner Went High Tech with Video

TIps for Creating a Winning FSBO Video Listing

Want to take advantage of video usage in real estate marketing for your FSBO listing? Pull it off like a pro for far less dough with these winning tips.

Speed Your Home’s Sale with these YouTube Video Tips:
Whether you’re shooting still photos or video…

  • Look to Lighting
    Use natural light whenever possible, taking advantage of the natural illumination of late afternoon.
  • Set the Stage
    Consider repainting, using colors like Benjamin Moore’s Revere Pewter, to help walls pick up light and pop. Leave only enough furniture to suggest placement, removing personal property and valuables that could attract miscreants.
  • Wow-Them
    Focus on highlighting unusual details, thinking back to what made your home first stand out for you: Amazing views, the pool, a sweeping staircase, etc. Then go to other attention-grabbers like the kitchen, master bedroom, baths and walk-in closets.
  • Build Excitement
    Carefully order clips to create a ‘tour’ effect.
  • Treat it Like a Voice Mail: Keep it Brief
    Buyers perusing hundreds of available properties don’t have the time to spend on a sit-com length video of your home. Keep it brief – two minutes max – highlighting your home’s best features and providing relevant information – not fluff.
  • Consider a Professional Photographer or Videographer
    This doesn’t mean you shouldn’t shoot the photos or video yourself. Just be aware glitches like bad lighting and shaky camera shots can turn buyers off – and send them looking elsewhere. For an investment of $300-700, you could earn more for your home – or facilitate a faster sale.
  • Don’t Re-Invent the Wheel
    Take advantage of affordable video creation tools like Virtuets to create professional-looking property videos in a snap.
  • Be Social
    Make the most of video usage in real estate marketing by sharing your video via social media venues.

Put video usage in real estate marketing to work for you. Take advantage of the tools professional agents use. Contact Properties Online to learn more today.

For Sale by Owner Went High Tech with Video

In the News – Selling Real Estate in Another State Without a Proper License

In a recent California Association of REALTORS® real estate selling seminar, California Commissioner Wayne Bell answered this sticky real estate selling question: “Is it a California licensing violation for a California real estate licensee to transact out of state sales in violation of the out of state licensing law?”

Reciprocity is Not a Given
An on-going contact with the real estate commissioners of neighboring states, Commissioner Bell noted this question is currently under investigation by the California Bureau. He also pointed out the obvious: He suspected California licensees would not particularly care for it if agents from and licensed in other states transacted business in the Golden State.

Under Review
Though Commissioner Bell acknowledged the matter has merited further investigation and is not implicitly clear, he cited California Business and Professions Code (B&P) 10176(i) and 10177(j) regarding misrepresentation, fraud and dishonest dealings in real estate selling. He then expressed that the position of the California Bureau of Real Estate appears to convey that it is fraudulent to enter another state without a license from that state, and that such an action is unlawful. His word to the wise: Don’t do it.

Obtaining Proper Licensure
Are you putting your license at risk over a short form or state law exam? Many states offer reciprocity to real estate licensees from other states, particularly bordering ones, though agreement details vary widely from state to state. Those that don’t offer direct reciprocity typically don’t make licensure too heavy a burden for licensed agents. However, they do offer state real estate law-specific tests, allowing those looking to expand their reach to do so without the need to repeat basic real estate licensing coursework.

Looking for mutually beneficial sales and marketing tools that support the success of your real estate selling career? Stay on the right path with the help of Properties Online today.