How to Handle Hard to Answer Questions at Your Open House

Be Prepared to Field These Hard to Answer Questions at an Open House

Real estate marketing can sometimes leave you feeling a little hot under the collar – especially during open houses when negative aspects of a home are brought to light with a few creatively formulated (or intelligently devised) questions. How well-prepared are you for your showings?

How you handle these questions could make or break a sale:

How much interest have you seen?
Here, buyers may want to take part in (or avoid wasting time) on a home that could potentially undergo a bidding war, or be fishing for leverage. Longstanding listings offer a better chance at price negotiations, whereas a home with an offer (or multiples) indicates fierce competition and a need to act fast.

Any recent improvements?
Those fishing for improvement info or ‘the shape’ of the home are attempting to foretell potentially expensive maintenance and improvement needs. Keep in mind that some aspects of building condition will be part of disclosures and due-diligence, but buyers may use this as a litmus test for your ethics.

Could you tell me more?
Be careful what you mention first. Always keep in mind that what’s NOT said can indicate weaknesses. (Are you harping on a magnificent location to mask home condition?)

When do the sellers need to close?
A major sticking point in the buying process, you need to know this information. There’s no ‘right’ answer – but you need the honest truth.

What do utilities run?
Essential to avoiding budgeting pitfalls, this information can only be provided by the owner. If the numbers are good, bill copies (sans personal information) may be a great tool.

How’s the neighborhood?
The Fair Housing Act, prohibits discrimination based-on race, religion, sex, or family/economic status, making this one especially tricky. Point buyers to trusted realty search engines to decide if the home meets their personal demographic essentials.

Feeling the heat? Chill with some of the best real estate marketing tips in the business from PropertiesOnline.

Have Fun with Video and Go Viral

Funniest Real Estate Videos Ever: Could Yours Be Next?

Real estate videos don’t have to be cookie cutter and boring. In fact, you’ll find funny or viral real estate videos are surprisingly popular on YouTube!

Gain Inspiration from these Hilariously Funny Options that Stand Out from the Crown…

• Hand-Out the 4-1-1
Funny but informative, this big budget informational video by Realtor.com features actress Elizabeth Banks addressing common questions first-time buyers and long-term renters typically have about the home buying process – and determining when you’re ready. It’s actually part of a series: “The Home Buying Process in Plain English with Elizabeth Banks.”

• Host a Viral Video Tour
Like this one that points out the obvious in a uniquely entertaining fashion.

• Hone-In on Trouble Spots
One of the funniest and most viewed viral real estate videos, agent Megan Hill Mitchum impersonates the ultra-famous Adele… and parodies the lunacies of buyers and sellers that drive agents nuts.

• Give a New Perspective
Easily recreate your own version of this tongue-in-cheek video about Re/Max (by Re/Max), highlighting the benefits of working for – and with – your brokerage. Or slam-it with your own pop or rap-parody like these creatively clever brokerages.

• Save Future Sales…
In this hilarious but simply done video, agent Rob Golfi rushes to the scene of a home fire to save it – because he may sell it one day!

• Say NO to FSBO
A short, sweet, and funny Old Spice “mocku-mmercial” on agent versus FSBO sales.

• Just for Fun
Blow off some steam and entertain clients with your sense of humor, such as real stuff real estate agents say – or wish they could!

Don’t be shy! Help your videos stand out from the crowd with the help of Properties Online’s latest video builder tool, and you’ll be well on your way to standout real estate videos in just minutes! Take the road less traveled – construct a viral Virtuet today!

Marketing via Drone Video is a Whole New Way of Seeing Real Estate!

Commercial Real Estate is Using Drone Photography and Video in New Ways

You already know drones are great for capturing expansive property views and neighborhood amenities in the residential real estate sector. However, drone video usage in real estate marketing is also an integral facet of commercial real estate. In fact, the commercial sector is becoming increasingly dependent on these midair marvels, with the construction and infrastructure sectors contributing $45B of their $127B market value.

What Commercial Shots are Drones Cashing-In On?
Drone technology is constantly used for determining property maintenance needs, as well as to assist with tasks on construction sites – but their real value to the commercial sector encompasses far more than aerial photography. They are also used to collect intelligence, surveillance, and analytics data. And the drone industry is capitalizing on this.

Mini-Miners
Adding miniaturized versions of sensors to collect a variety of data, drone manufacturers are creating commercial products capable of collecting a massive amount of data in just hours, rather than weeks, storing terabytes of video in a single flight. They are particularly adept at completing those tasks that are dull, dangerous, or dirty – dubbed the “three D’s” of robotics.

Going Where No Man Has Gone (Or Wants To)
Today’s drones are designed with sensors for use surveying massive expanses of land, including cracks and crevices not typically accessible by man, collecting historical data alongside industry clues toward future challenges. But all this data collection comes at a price…

Barriers to Entry
The massive amounts of data collected by drones creates processing, storage, and transfer challenges, most recently solved with cloud-based solutions. And cumbersome Federal Aviation Administration certification and regulations leads to many firms renting equipment or drone services to circumnavigate such headaches. Luckily, however, skilled third-party providers are affordable and abundant in services.

Ready to take a cue from the commercial sector and put video usage in real estate marketing to work for you? Check out the latest video offerings from Properties Online today.

Do's and Don'ts for Real Estate Video Marketing!

Learn the Top Mistakes to Avoid Before Beginning with Real Estate Video

Beginning the journey into video use in real estate marketing may seem like a daunting endeavor. But with the latest video builder tool from Properties Online it can be easier than you think – provided you avoid these common video creation mistakes…

Don’t Go Viral for the Wrong Reasons – Know Before You Go
Before you “go live” with your first video, ensure production success by learning from the mistakes of others:

• Winging It
Videos, particularly bios done on-the-fly, are bad ideas numero uno. This represents you. If you’re going to do it, do it well. Write a script, dress the part, and practice before engaging.

• Lackluster Prep
Not prepping a listing before shooting is like showing up to an open house unshaven, in an old wrinkled tee-shirt, with poop on your shoe and papers hanging out of your briefcase. You’re investing time and money – this disregard will cost sellers.

• Letting it Grow Mold
Typically the local MLS makes it anything but easy to share your marketing videos. Luckily Properties Online Virtuets make it super-easy, with a non-branded IDX-compliant version to add to your local MLS and automatic YouTube syndication for boosting exposure.

• Not Branching Out
You’ll miss out on a massive chunk of potential clients if you never branch-out beyond simple listing videos for your website and MLS. Buyers watch community videos more – and agent finder searches on YouTube increase annually.

• DIY Endeavors
Data undeniably shows professionally produced videos far outperform their DIY counterparts. To maximize marketing effectiveness, you need the help of skilled video production, such as Virtuets video builder tool. Not only can it ensure professional results – it can cut your time investment significantly. The bonus: It’s free with any of the Properties Online family of products.

Get seen for the right reasons with the professional help and guidance of Properties Online, and ensure successful video use in real estate marketing today.

Drones: The Future

Drone Photography Can Take Your Real Estate Business to New Heights

Look at video usage in real estate marketing from a different view, with the help of drone photography technology. No longer a tool for cutting-edge, tech-savvy agents, drones are rapidly becoming a must-have for today’s successful realtor, particularly those specializing in the luxury market. Recent changes to federal rules governing their operation are making it easier for agents (and photographers) to climb aboard.

Business Grounded?
Clients of agents in luxury and specialty markets, including properties with extensive acreage, landscaping, scenic views or farmland, are now turning to agents with drone capabilities to capture those ‘glamour shots’ and expansive property views. Before drone technology buzzed onto the scene, these shots were hard to get without airplane or helicopter assistance.

Today, amazing high-definition shots are possible – and affordable – thanks to advances in the technology of unmanned aircraft.

Interested in Taking Flight?
Unfortunately, it’s not as simple as buying a drone and taking shots – aerial photographs, that is. The Federal Aviation Administration governs the strict rules regarding commercial drone photography and requires professional remote pilot certification. One cannot simply do a quick review of the manufacturer’s instructions included with your shiny, new drone.

Not Ready to Partake of Pilot Certification?
If the pilot certification process and aerial drone photography learning curve are too much for you, then you can still get fantastic video with the help of a licensed, insured drone photographer in your area, or via the International Drone Expo.

Ready to Put Drone Video Usage in Real Estate Marketing to Work for You?
Let us help you achieve fast, stunning results with the help of our latest video builder tool, free with any of our family of products. Say goodbye to run-of-the-mill ground-level shots and results, capitalizing on video property tours and the unparalleled customer attention that the combination of drones and video listings can achieve. Fly to new heights with the help of PropertiesOnline today.