The 2018 Real Estate Market Heats Us

Trends: the 2018 Real Estate Market Heats Up

With experts predicting sizzling summer market conditions to continue in many states, what real estate trends are integral to buyer and seller success?

2018 Sales a Week Faster than Last Year

Sellers
Priced right, the pressure of a faster home sale has been relieved, and negotiating power improved.

Buyers
Fierce competition means 10%+ cash down and mortgage pre-approval is imperative for proving commitment to purchase. To win a home, buyers must be first out of the gate, searching daily with their list of prioritized must-haves. Then they must stand out from the competition, sweetening the pot with the help of a good agent who can draft an enticing offer.

Tip: Including a personalized photo and letter about who buyers are and why they love the home promotes a personal connection.

Higher Prices for 2018 than Last Year
Prices from February 2017-2018 have increased a shocking 10%!

Sellers
Higher sticker prices are dominating real estate trends, prompting sellers to make big plans for pocketing the payback and downsizing, or upgrading HOME 2.0.

Buyers
With only 1 of 3 homes priced under $200,000, and HALF of buyers competing for them, it’s integral in these market conditions for buyers to:
-Crunch the numbers, determining how much home they can truly afford prior to shopping.
-Stay within these constraints, and avoid getting impatient or competitive to avoid financial disaster. (Hello, 2008 housing crisis).
-Sacrifice some ‘wants’ for an affordable home.
-Expand search criteria/area to find more affordable homes.

Market Hot Spots
These top 10 market hot spots could see even more extreme competition:

1. San Francisco, California
2. Midland, Texas
3. Vallejo, California
4. San Jose, California
5. Sacramento, California
6. Denver, Colorado
7. Santa Rosa, California
8 Colorado Springs, Colorado
9. San Diego, California
10. Stockton, California

Take control of today’s real estate trends and put them to work for you with tips and tech from Properties Online today.

Your brand, more than a logo.

Video Usage in Real Estate, the Stats Are In

The stats are in on real estate video marketing – and they’re shocking, to say the least. What do the numbers reveal?

– 85% of buyers and sellers want to work with a real estate pro who uses real estate video marketing.
– Homes with listing videos get 4-times the inquiries of those without.
– Adding a video to emails doubles click-through rates and drops opt-outs 75%.

How to Cash-In
It’s easy and affordable to take your listing photos and turn them into a video – or take your own video footage as part of listing photography services. Whether you have limited time or are on a limited budget, Properties Online has you covered. Free with your Single Property Website subscription from Properties Online, take advantage of our free video builder tool, creating video marketing collateral online in just minutes.

– Property Videos
70% of home shoppers rely on listing videos to tour the inside of homes.

– Community Videos
86% of buyers look to video marketing collateral to research the features and benefits of a particular community. ‘Evergreen content,’ once created, these community videos can be put to use again-and-again.

– Combination Listing & Community Videos
Short on funds? This combination will gain the attention of buyers – and snag those on the lookout for area details. A marketing 2-for-1!

Agent Videos
Find an agent searches are increasing 46% year-over-year.

BOGO Specials

– Syndication
With Properties Online video builder services, your footage automatically syndicates to YouTube, the top video research destination for home buyers. A primary factor in Google search rankings, this syndication earns you a top spot in search results when optimized with search friendly keywords and tags on your YouTube channel.

– MLS Compatibility
Non-branded, IDX-compliant version included!

– Share Potential
Post on social media or embed on your website/blog with ease.

Lights! Camera! Action! Real estate video marketing puts your skills under the spotlight. Put it to work for you with the help of PropertiesOnline today.

How to Help Buyers Shift to the Neighborhood They Can Afford

How to Help Buyers Shift to the Neighborhood They Can Afford

In this market, accommodating buyers that are frustrated at being priced out of their dream neighborhood is a common occurrence. In today’s real estate sales tips, we’ll take a look at this increasingly common speedbump to sales, and tactics for helping buyers open up to new possibilities

Need or Want?
Buyers come-in wanting it all, and the reality they can’t afford it can often be overwhelming. Help put buyers on the right path by separating needs from wants. School district, commute time, and yard space for kids and pets may be true must-haves, while other items on the list may be more flexible. Seek these out and narrow your focus there.

Favorite Features
After you determine what your client cannot live without, help them make a concrete list of favorite features. Be as specific as possible: Rather than ‘amenity-packed’ uncover what they really need, such as walking distance to coffee, groceries, or a dog park.

Weed Out Expensive Features
Also note features buyers don’t care about to maximize bang-for-the-buck. If a buyer doesn’t care about school district, why fork-out for it? If they work from home, why look in high-dollar metro districts – branch out. Features that are unattractive to other buyers (sub-par school district, suburbs) may be a feather in your cap.

Branch Out
Take baby steps from your buyer’s favored area, showing them added value and getting them more comfortable with the idea, until you find a neighborhood with similar features but affordable price point.

Move-in/Move-Out/Move-Up
Among common real estate sales tips, explain to your buyer the benefits of settling on a starter neighborhood that will allow them to resell and purchase their dream home later on. This can be done simply through price appreciation, or through updates/renovations for more hands-on homeowners.

Sales stalled? Shift your sales game into a higher gear with these and other real estate sales tips and tricks from Properties Online today.

Connect with clients immediately with chat apps

Should You Use Live Chat Apps on Your Website?

Live chat apps are literally popping up everywhere. In this week’s real estate agent marketing tips, we’ll take a look at this talked about tech, and whether or not it might be right for your business.

Put a Bug in Your Ear
You spend countless hours driving traffic to your real estate agent website. But in your business, and with today’s instant-access lifestyle, it’s easy for first-time visitors to feel ignored. Let’s face it, as much as it would be great for initial client contact to be one-on-one with you, the nature of the realty business makes a prompt, live response tough to tackle.

Live chat apps can be a boon, stepping in to offer real-time answers to potential clients. Doubly-effective, this virtual back-and-forth can also lead to follow-up conversations, providing valuable client insight.

Listen Up!
Live chat apps are highly effective in real estate agent marketing. Despite the industry’s typical lag-time in response to tech, agents and brokerages are jumping aboard due to the bountiful benefits:

– Increased Opportunity
Brokerages leveraging live chat apps see a 36% increase in leads, on average – more than lead sources from prominent listing portals and website contact forms.

– Quality Leads
For each lead garnered through chat services, about 49% are sufficient to qualify for agent follow-up.

– Higher Conversions
REAL Trends points to a conversion rate of 7.5% with live chat – 3 times the average for general online leads, at 2.7%. Triggered properly, these rates could increase as much as 11%.

Are You Leaving Potential Clients Wandering in a Virtual Desert?
By taking advantage of live chat services, you can quickly snag clients before they go elsewhere in search of answers to their questions, keeping them right where you want them – with you.

Stop struggling with conversion. Up your real estate agent marketing ante with the latest tools and technology on the market from Properties Online today.

How to Creatively Get More Seller Leads with Video

Want Your Video to Go Viral? Here’s How.

One of the best ways to make an emotional connection with clients, despite the fact there’s no actual one-on-one contact, real estate video marketing is a great way to romance buyers and sellers. Since poor video marketing can backfire like a bad blind date, it’s important to keep in mind the key to attracting customers is in presentation. How can you up your popularity factor by ‘going viral’?

Forget Dancing Cats

We’re not talking wobbly, amateur videos. Some of today’s most popular viral videos have been professionally produced by major corporations seeking to reach-out to their audience in a different, yet memorable way. In the case of real estate video marketing, this entails creating content to promote your services or the sale of a property in such an attention-getting way that viewers can’t help but share it with others.

You Can Create a Viral Real Estate Video

Viral videos center on your uniqueness and creativity. Brainstorm possibilities with trusted colleagues, aiming for video content that is:

Short
Under 5-minutes is the sweet spot that keeps videos digestible and easily replayed.

Funny
Carefully consider your target audience and what they might find funny. Reveal your fun-side, but keep it on-point to prevent offending clients (and damaging your reputation). Share it on social media, getting the ball rolling.

Original
Make competitors say, “Wish I’d thought of that!” Creativity is respected. Optimize search results with such a distinctive, memorable title that it’s easy to find, driving traffic.

Provocative
Though the industry maintains a conservative persona, sex sells. Albeit in moderation.

Memorable
Videos that help clients emotionally connect yet showcase your success keep your brand at the forefront.

Catchy
The best viral videos are the ones you can’t get out of your head.

Ready to create a buzz of epidemic proportion? Go viral with the help of these and other real estate video marketing tips from Properties Online today.