Easy Steps to Creating Your First Real Estate Interview Video for Marketing

Google Loves Video – Are You Leveraging that Love?

On the fence about real estate video marketing? You could be missing out on an advertising goldmine. In online search results, top U.S. search engine Google gives preference to websites with video content, listing sites with video higher in page rankings. What’s more, sites with video have lower bounce rates, keeping potential clientele right where you want them – with you. Used the right way, video can be a game changer, improving SEO, boosting website rankings and steering customers to your site.

Six Ways to Target Your Audience
Don’t neglect these key video genres when creating your real estate video marketing arsenal. The more engagement your videos create, the higher your rankings, and the more they’ll be shared!

– Listing Videos
Property videos are the bread-and-butter of video marketing, and a great way to reel-in leads.

– Interview Videos
Referrals from happy home buyers and sellers, lenders, inspectors, attorneys and other professionals can help you build a strong client base.

– Informational Videos
Short, educational videos on common real estate topics and questions can help you extend your reach to a much larger audience through YouTube and social media, showcasing your knowledge and expertise.

– Neighborhood Videos & Local Business Reviews
Reviews and tours ‘sell’ the community your homes are listed in, helping buyers envision themselves enjoying neighborhood amenities from the local coffee shop and eateries, to area fine arts and outdoor opportunities.

– Agent/Office Promos
Agency and personal promotional videos are an ideal way to get across what makes you or your brokerage stand out from the competition, whether that be your unique company culture, knowledge and experience, or willingness to work in outside-the-box scenarios.

– How-To’s
How-to’s boost search engine rankings and offer helpful buying and selling tips, from simple home staging tips, to more in-depth looks into inspection reports and appraisals.

Leverage real estate video marketing to its fullest potential affordably and easily. Learn more about the latest video builder tool from PropertiesOnline today.

Getting Started Can Sometimes Be the Toughest Part about a Business. Here are Some Tips!

Think Outside the Box: Online Reputation Management Tips

Do you have the real estate marketing tips you need to safeguard your brand image in the online marketing arena? While 90% of agents utilize social media as part of their marketing arsenal, 56% pay absolutely no attention to how their reputation is affected by such online activities. Are you making faux pas that could cost you financial success down the line?

Reputation is Everything
A few unflattering posts or bad reviews can really pummel your personal brand. Protect yours with these real estate marketing tips…

-Search Your Name
If you’ve ‘liked,’ commented on, or shared anything, you have a reputation. Investigate using different search engines, browsing through several results pages. Try different combinations of your personal/business/screen names. Do the same on each social media site.

-Dump Old/Bad Accounts
Reinvent yourself, closing accounts that negatively reflect on you.

-Take Control of Your Image
Join professional social sites, in addition to more common ones. Create positive posts, which are shown to appeal to consumers. Ask your clients for positive reviews/recommendations, frequently contributing professional blog content filled with useful, intelligent information.

-Set-Up Alerts
Be vigilant, setting up search engine alerts via Trackur, Social Mention, or Google Alerts, to inform you of when your name/business is mentioned online.

-Take Care with Negative Reviews
Be polite at all times, even if the post seems unfair. Allowing customers to post directly on your site offers better control. Take the high road, turning negatives into positives by apologizing publicly and proposing solutions. Once you’ve made peace, privately ask the offended party to remove the comment.

-Separate the Personal & Professional
As much as possible, keep your personal/professional lives separate, maintaining different profiles for personal and business social media accounts. (Create a personal account that omits your legal name, if need be.)

What does your online presence say about you? Step-up your game with the latest technology and real estate marketing tips from Properties Online today.

You Can Make Mistakes with Home Staging - What Not to Do

You Can Make Mistakes with Home Staging – What Not to Do

Home staging can be a seller’s best friend, slashing sales time and boosting profits when done correctly. Poorly performed, however, it could be the nail in the proverbial coffin of the sale. In today’s real estate marketing tips, we’ll take an up-close look at staging, and why what seems cut-and-dry can backfire on those who miss the details.

Home Staging Mistakes that Can Sink Sales

– Overwhelming Design
Good home stagers know the home should be the belle of the ball, not its contents. Look to staging pros who know how to subtly achieve a winning design, without smacking buyers in the face with it as soon as they walk through the door.

– Bland Schemes
On the flipside, those versed in real estate marketing know homes that don’t venture far from the realm of ivory/beige won’t stand out in the minds of buyers. You’ll need some pops of color here and there.

– The Lone Aesthetic
If you’re staging a Victorian, don’t place fainting couches and oil lamps in every room. Buyers won’t be able to see their things in the space. Instead, opt for an eclectic mix, or more traditional, timeless pieces.

– Fake-Outs
If a potential stager suggests artificial fruit or inflatables, run in the other direction. Keep it real. Fake items blast buyers with the message this is not their home.

– Poor Scaling
Not staging to the right scale can kill a sale. Furniture and accessories should match home scale and proportion. Too small, and spaces look barren and lifeless, not spacious. Too large, and spaces feel cramped. You need to show good use of the room. Ditto for artwork. Too small = visual clutter. Avoid items smaller than a softball.

– Closed Doors
While this might appear ‘neat,’ closing doors limits movement, and can lead to buyers missing entire sections of a home.

Stage yourself for success in the real estate marketing arena with the help of Properties Online today.

Featuring the Properties Online MLM Marketing System

Juggling multiple listings? Properties Online has you covered, with real estate marketing solutions scaled for any size business, from small, independent brokerages to major real estate brands and MLS boards.

A Mass of Marketing Collateral at Your Fingertips
Automatically generate stunning, professional marketing collateral from any data feed, quickly creating:

– Single property & mobile websites
– Mobile property websites with QR codes
Listing videos
– Printable PDF flyers
– And more

Put Your Real Estate Marketing on Auto-Pilot
With marketing solutions designed to keep up with the latest in technology trends, from SMS mobile lead capture, to social sharing tools, property and agent video creation, and listing syndication. Stay ahead of the competition, with the latest in marketing tools and technology designed to drive leads directly to your doorstep. Benefit from minimal setup and effort, keeping you ahead of the competition and on-point in today’s instant-access, mobile-driven world.

Easy to Use
Our MLM real estate marketing service is a soup-to-nuts system. Inquiring prospects receive email, video and other marketing collateral co-branded by you, allowing you to reach clients directly and cinch leads. Navigation from your custom-branded domain to our MLM login is seamless, with no branding discrepancies. Agents are easily added via email invitation, with your business’ customized ads appearing on all property marketing collateral sent out.

Flexible Solutions for a Fast-Paced World
Whether you’re an MLS board, broker, property manager, designer, photographer, or lender, the advantages of our well-designed MLM system cannot be denied, reducing the need for creating, maintaining and financing individual agent accounts and replacing it with an integrative solution with a low per-listing fee. (In fact, the more you list, the lower the cost!)

Straight-Forward Pricing – NO Contract
Monthly fees are highly affordable…

– $100/month: 1-100 listings
– 95cents per listing: 100-1,000 listings
– 70cents per listing: 1,001-2,500 listings
– 50cents per listing: 2,501-5,000 listings
– Call for pricing: 5,000+ listings

Is MLM right for you? Learn more from Properties Online today.

You Can Make Mistakes with Home Staging - What Not to Do

Did You Know These Seven Potential Deal Killers for Buyers?

Veterans of real estate marketing know that sellers are infamous for overlooking home flaws. From the serious to the seemingly silly, even infinitesimal imperfections can be huge deal breakers for buyers. Which ones come out on top? Point these flaws out to sellers in advance to keep closings sailing full speed ahead.

Are These Deal-Killers Sullying Your Seller’s Site?

– Old electrical boxes.
It might ‘work just fine,’ but archaic electrical boxes are a real estate marketing nightmare. From code and safety issues to inconvenient, expensive repairs, tackling this is mission-critical.

– Raggedy, torn screens.
Anyone who’s attempted a DIY knows window screens are a pain to replace. This is a common point of contention, holding up many sales as buyers demand replacement or recompense, and sellers refuse.

– Loony laundry locales.
Laundries on the ‘wrong’ level, in inconvenient locations, or situated where noise levels make buyers want to bang their heads against the wall are a huge turn-off. Resituate now or renegotiate later.

– Kitchen conundrums.
In today’s market, bright, open kitchens can be a top real estate marketing tool. But if a seller’s kitchen is sporting 4 walls and a popcorn roof, you could be in trouble. Talk to your sellers about taking down a wall to open-up the space to avoid bad first impressions and missed opportunity.

– Temperamental door locks.
Sticky/malfunctioning door locks flip the switch for more than just the claustrophobic. They are a major safety issue, and often a complex fix.

– Bath or shower snafus.
This is a crapshoot, as some prefer tubs (parents of small children), others showers. If you’re missing one or the other, consider a switch/addition.

– Lilliputian closets.
Lots of buyers focus on closets. If closets are small, declutter and move items off-site to achieve a roomier feel, or hire a contractor to extend.

Don’t just survive. Thrive. Find the tips and tools you need to cinch sales with the help of Properties Online today.