Top Tips for Selling Real Estate in July 2019

Top Tips for Selling Real Estate in July 2019

In today’s competitive real estate selling market, it can seem hard to promote yourself in a way that makes your services stand out from the crowd. Fortunately, you don’t have to reinvent the wheel. Small, well thought out changes can yield significant results. How can you put a unique spin on your business?

Focus on Photography 

Vivid, clear, carefully staged photographs tell a home’s story, showing buyers what they’re getting and helping them envision themselves within. This is especially critical when creating video real estate selling content.

Don’t Forget the Details

In addition to home details, include interesting information about the area of the home, including distance to shopping/dining, festivals/entertainment, great schools, and major employers.

Boost Your Brand with Social Media

Using social networking is a great way to keep clients updated on the latest listings, deals, and industry news. Focusing on the most important platforms, such as Facebook, Twitter, YouTube, and Instagram, can prevent you from spreading yourself too thin.

Add a Professional Touch

Organize loose listing sheets into a professional folder emblazoned with your business’ branding and contact information. Presentation is everything.

Include a Memorable Card

Add a business card that stands out from the competition, featuring a personalized design with a distinctive paper, typeface, foil, die cut, or design feature that sets yours apart.

Be Consistent with Follow-Ups

Though a home is an infrequent purchase, it is rarely an isolated event. Be consistent with follow-ups, both immediately after the sale and in the years thereafter on birthdays and holidays. This will keep your stellar services in the forefront of buyers’ minds for future purchases, as well as when friends and families are in the market for a new home.

Ensure your real estate selling success. Boost summer home sales with the help of Properties Online today.

Are You Seeing These Important Trends in Real Estate Investments Yet?

Are You Seeing These Important Trends in Real Estate Investments Yet?

Every real estate investor should make it a priority to stay up to date on the most recent real estate trends. Are you aware of what the experts are telling you to expect in the coming year? If not, read on to learn more!

Trend #1: An Increase in Interest Rates – Over the past few months, many homeowners have enjoyed nice, comfortable 4.5% interest rates on their 30-year fixed mortgages. But it looks like we’re in for a slight increase – up to 5% or more.

Trend #2: Make Way for the Millennials – It’s hard to believe that the millennial generation is ready to buy their first homes, but it’s true! They’re actually at the prime age. Currently, the number of homeowners in this generation is quite a bit lower than the number of homeowners in the U.S. market as a whole. This means more millennials will be ready to buy very soon.

Trend #3: The Suburb Boom – In past years, living in bigger cities was something almost everyone wanted. But that seems to be fading as more and more people are expressing interest in what experts call second-tier cities. They can often find much better value in these locations, and many of these homes are simply stunning.

Trend #4: Housing Affordability – At this point, it’s actually much more affordable in many markets to rent than it is to buy. Investors might be much more inclined to keep a lookout for multi-family homes as more people choose renting over the course of the next year or so.

At Properties Online, our goal is to help you be successful. In addition to keeping you updated on the latest real estate trends, we offer some incredible tools to help you provide the best service to your clients. Contact us to learn more.

Sizzling Summer Real Estate Selling Tips That Get Fast Home Sales

Sizzling Summer Real Estate Selling Tips That Get Fast Home Sales

Summer time is a great time to sell houses. It seems like lots of people are looking, and with fall just around the corner, many are eager to buy. That puts you at a serious advantage. When it comes to real estate, selling can be a breeze, and we’re here to help you with these tips:

Tip #1: Curb Appeal is King

The first picture anyone sees of the home will likely be the front of it. You’ll want to make sure it looks attractive. The lawn should be mowed, the landscaping should be maintained, and the house itself should be looking its best.

Tip #2: Pay Close Attention to Outdoor Living Areas

Does the home have a great patio, deck, or another outdoor area? Making it shine is a sure way to attract buyers during the summer. Who doesn’t like to fantasize about cooking outside and entertaining in their new home during the summer?

Tip #3: Complete All Essential Repairs

When a home is in disrepair – even if the items are minor – it can scare away potential buyers. Nothing sells a house better than knowing it’s turn-key ready. When new potential owners know they don’t have to do any big projects, they’ll be eager to make an offer.

Tip: #4: Cool Things Down

When people are shopping for homes, they want to know if they warm up well in the winter and cool down well in the summer. You can help to answer half this question by making sure the house is cool and comfortable.

This summer, many people will be shopping for real estate. Selling should be easy, and we can help make it that way.

If you’re looking forward to a profitable summer, we’d love to partner with you in that. Our marketing tools can provide you with everything you need to attract clients and make more sales than ever before. Contact us to learn more.

Now is the Time to Sell - How to Move Forward

Right Now Is the Best Time to Sell – How to Get Your Sellers to Move Forward

The real estate market has been shockingly good to sellers for the past several years, but as with all good things, it won’t last forever. Real estate trends point to a slowdown on the horizon, and sellers on the fence are sure to have regrets if they miss out on what’s left of the current seller’s market. 

Why You Should Get Sellers On-Board Before the Market Cools

While it’s still a seller’s market across most of the country, the shape of the market is changing. Buyers are getting pickier, taking into account how each home stacks-up against competing listings. Homes lacking desirable features or those not competitively priced to compensate for shortfalls are beginning to linger.  Sellers that want to cash-in on the seller’s market momentum of recent years need to move quickly. What real estate trends are driving this change?

-An increase in listings.

Home listings are finally, albeit slowly, increasing. Buyers still outnumber inventory, but this won’t last forever. The earlier sellers list, the less competition they’ll endure.

-A slow-down in home price growth.
Though prices continue to rise, price growth has slowed compared to the furious pace of previous years. 15% of homes listed in January saw price cuts. 

-Demand for homes less than $300k.

Homes below the national median price ($289k) are still in high-demand. You may still see multiple offers in this arena.

-Rising mortgage rates have temporarily stalled.

Instead of rising as predicted in 2018, 2019 30-year fixed-rate mortgage rates have fallen to a 12-month low of 4.37%. This offers opportunities for new buyers, and sellers hoping to make a step-up post-sale.

-Millennials are stepping up to the plate.

5-million Millennials will turn 30 in the next couple of years, entering the market. At the same time, older Millennials may be looking to step-up, offering sellers ample opportunity for a profitable sale. 

Don’t fear change, make the most of evolving real estate trends withthehelpofPropertiesOnlinetoday. 

When Is the Best Time to Sell?

Is There a Best Day and Time to List Your Home? There Is, You Will Be Surprised

You’ve heard the old cliché, “Timing is everything.” However, in real estate, it’s a universally known truth. And real estate selling requires some pretty specific timing to ensure new listings are spot on, center-stage. In fact, listing a home on a specific day of the week – and a particular time of day, can help it sell faster and for more money. What is this magical combination?

It’s Not the Weekend

Listing a home for sale on Saturday may seem like the ideal plan: When potential buyers are off and able to peruse new listings. But post-print, this is no longer the case. Sunday is actually the worst day to list, according to a recent survey from Redfin. (Sorry, old-school Sunday paper aficionados.)

Buyers Like to Plan Ahead

Using a 2017 sample of 100,000 homes and looking for relative advantages, the Redfin study identified Thursday as prime time for listing. Why is real estate selling so grand on such a weird day of the week? Buyers like to look at potential homes on Thursday to plan their weekend shopping.

What About Wednesday?

Listing homes on Wednesday also has advantages, with Wednesday listings raking in an additional $2,023, on average. For maximum exposure, however, many still prefer Thursday, at 5 p.m. to be precise. Why? For maximum exposure, as early Thursday listings could end up on Page 2. New Thursday listings get 5-times as many views on that first (Thurs)day than on subsequent days, with many listing portals providing buyer alerts on new potential homes.

How Big of an Advantage Are We Talkin’?

Homes listed Thursday sold 5 days faster on average, and were more likely to sell within 90-180 days. Thursday listings also allow looky-loos to schedule time for traditional Sunday open houses (for those not relying solely on video tours to make faster, competitive offers).

Timing off? Get the real estate selling tips you need with the help of PropertiesOnline today.