How to Help Your Buyers Win a Bidding War

Tips for Winning a Bidding War – How to Help Your Buyers Win

In this seller’s market, providing real estate buying tips for panicked shoppers who’ve had their dreams knocked out from under their feet with the reality of multiple offers is integral to cinching the sale, and ensuring the right buyers – your buyers – walk away happy.

How Can You Help Buyers One-Up the Competition?

These unexpected tactics have been known to win-over home sellers – without prompting a bidding war and the further bleeding of buyer bank accounts:

Work Your Connections

What unique items do you have access to that your seller might love? Do you know a high-end shoe designer? Landscape architect? Have easy access to Broadway or sporting event tickets? Coming back with these incentives in the event of more than 1 offer can seriously jazz-up yours.

“Move” Things Along

Offer to pay for moving services for your seller, making a connection and taking some of the stress out of the huge undertaking of moving.

Visit the Toy Store

Does the seller have kids? Butter them up too.

“Sweeten” the Deal

If the opportunity arises to meet the seller face-to-face, don’t waste it. If you’re returning for a second viewing, bring a sweet treat as a thank you for their inconvenience, and the privilege of viewing their home. While you’re there, be sure to comment about specifics you love about the house, and the ways in which you and your children will enjoy it as well. These seemingly simple gestures can make a huge impact.

Don’t Mess with Mortgage Contingencies

Waive the mortgage contingency. “Acceptable financing” is relative, giving buyers an easy out. Home buyers should have pre-approval for what they can afford, so no contingency is another way to beat the competition.

Be a Little “Cheesy”

Throw-in a cute family photo with your offer letter. It’s hard to say no to adorable kids/pets.

Smash the competition with the real estate buying tips and technology from PropertiesOnline today.

How to Guide Buyers Into a Winning Bid

Tips On Helping Your Buyers Make an Attractive and Winning Bid

Buyers love to lowball with abandon in their attempt to score a deal. But that’s not always a winning tactic in every market. In today’s real estate selling tips, we’ll look at when lower offers are acceptable, and ways you can help your buyer find the happy medium between a good deal and a grossly offended seller when they’re not.

The Market Largely Determines Offer Flexibility

In a seller’s market, it pays to gently remind tight-fisted buyers a lowball offer could lose them a home, especially in bidding war scenarios, where sellers will be quick to drop offensive offerors. In a strong seller’s market, going in at list price on a fairly valued home can get the sale. Buyer’s markets, however, provide a lot more flexibility on price due to high inventory and sales lag times, making a low starting offer a more acceptable practice.

Lagging List Times Point to Potential for Below Asking Price Offers

Long listing times give buyers the upper hand. Six-months to one-year on the market, with multiple price reductions – roll the dice with a low, but not insulting offer. Real estate selling tips point to no more than 25% below listing. However, if a home’s been listed only a few days or weeks, explain to buyers this is not the time for a lowball offer on a dream home.

Determine Wiggle Room

After discussing the above factors with buyers, further showcase the sales of similar homes in the area to point them in the right direction. When determining prime asking price, however, don’t neglect to factor-in how badly buyers want the home. Is it worth it to lose out for the opportunity of saving? At the end of the day, it’s essential to help buyers understand submitting a lowball offer is ultimately a gamble.

Make a good bet. Cinch your next home sale with the real estate selling tips and tech from PropertiesOnline today.

The 2018 Real Estate Market Heats Us

Trends: the 2018 Real Estate Market Heats Up

With experts predicting sizzling summer market conditions to continue in many states, what real estate trends are integral to buyer and seller success?

2018 Sales a Week Faster than Last Year

Sellers
Priced right, the pressure of a faster home sale has been relieved, and negotiating power improved.

Buyers
Fierce competition means 10%+ cash down and mortgage pre-approval is imperative for proving commitment to purchase. To win a home, buyers must be first out of the gate, searching daily with their list of prioritized must-haves. Then they must stand out from the competition, sweetening the pot with the help of a good agent who can draft an enticing offer.

Tip: Including a personalized photo and letter about who buyers are and why they love the home promotes a personal connection.

Higher Prices for 2018 than Last Year
Prices from February 2017-2018 have increased a shocking 10%!

Sellers
Higher sticker prices are dominating real estate trends, prompting sellers to make big plans for pocketing the payback and downsizing, or upgrading HOME 2.0.

Buyers
With only 1 of 3 homes priced under $200,000, and HALF of buyers competing for them, it’s integral in these market conditions for buyers to:
-Crunch the numbers, determining how much home they can truly afford prior to shopping.
-Stay within these constraints, and avoid getting impatient or competitive to avoid financial disaster. (Hello, 2008 housing crisis).
-Sacrifice some ‘wants’ for an affordable home.
-Expand search criteria/area to find more affordable homes.

Market Hot Spots
These top 10 market hot spots could see even more extreme competition:

1. San Francisco, California
2. Midland, Texas
3. Vallejo, California
4. San Jose, California
5. Sacramento, California
6. Denver, Colorado
7. Santa Rosa, California
8 Colorado Springs, Colorado
9. San Diego, California
10. Stockton, California

Take control of today’s real estate trends and put them to work for you with tips and tech from Properties Online today.

Your brand, more than a logo.

Video Usage in Real Estate, the Stats Are In

The stats are in on real estate video marketing – and they’re shocking, to say the least. What do the numbers reveal?

– 85% of buyers and sellers want to work with a real estate pro who uses real estate video marketing.
– Homes with listing videos get 4-times the inquiries of those without.
– Adding a video to emails doubles click-through rates and drops opt-outs 75%.

How to Cash-In
It’s easy and affordable to take your listing photos and turn them into a video – or take your own video footage as part of listing photography services. Whether you have limited time or are on a limited budget, Properties Online has you covered. Free with your Single Property Website subscription from Properties Online, take advantage of our free video builder tool, creating video marketing collateral online in just minutes.

– Property Videos
70% of home shoppers rely on listing videos to tour the inside of homes.

– Community Videos
86% of buyers look to video marketing collateral to research the features and benefits of a particular community. ‘Evergreen content,’ once created, these community videos can be put to use again-and-again.

– Combination Listing & Community Videos
Short on funds? This combination will gain the attention of buyers – and snag those on the lookout for area details. A marketing 2-for-1!

Agent Videos
Find an agent searches are increasing 46% year-over-year.

BOGO Specials

– Syndication
With Properties Online video builder services, your footage automatically syndicates to YouTube, the top video research destination for home buyers. A primary factor in Google search rankings, this syndication earns you a top spot in search results when optimized with search friendly keywords and tags on your YouTube channel.

– MLS Compatibility
Non-branded, IDX-compliant version included!

– Share Potential
Post on social media or embed on your website/blog with ease.

Lights! Camera! Action! Real estate video marketing puts your skills under the spotlight. Put it to work for you with the help of PropertiesOnline today.

How to Help Buyers Shift to the Neighborhood They Can Afford

How to Help Buyers Shift to the Neighborhood They Can Afford

In this market, accommodating buyers that are frustrated at being priced out of their dream neighborhood is a common occurrence. In today’s real estate sales tips, we’ll take a look at this increasingly common speedbump to sales, and tactics for helping buyers open up to new possibilities

Need or Want?
Buyers come-in wanting it all, and the reality they can’t afford it can often be overwhelming. Help put buyers on the right path by separating needs from wants. School district, commute time, and yard space for kids and pets may be true must-haves, while other items on the list may be more flexible. Seek these out and narrow your focus there.

Favorite Features
After you determine what your client cannot live without, help them make a concrete list of favorite features. Be as specific as possible: Rather than ‘amenity-packed’ uncover what they really need, such as walking distance to coffee, groceries, or a dog park.

Weed Out Expensive Features
Also note features buyers don’t care about to maximize bang-for-the-buck. If a buyer doesn’t care about school district, why fork-out for it? If they work from home, why look in high-dollar metro districts – branch out. Features that are unattractive to other buyers (sub-par school district, suburbs) may be a feather in your cap.

Branch Out
Take baby steps from your buyer’s favored area, showing them added value and getting them more comfortable with the idea, until you find a neighborhood with similar features but affordable price point.

Move-in/Move-Out/Move-Up
Among common real estate sales tips, explain to your buyer the benefits of settling on a starter neighborhood that will allow them to resell and purchase their dream home later on. This can be done simply through price appreciation, or through updates/renovations for more hands-on homeowners.

Sales stalled? Shift your sales game into a higher gear with these and other real estate sales tips and tricks from Properties Online today.