How to Become a Social Marketing Expert for Real Estate

Tips on What to Include in Your Real Estate Agent Website Privacy Policy

Who’d have thought real estate agent marketing would be fraught with such peril? Post-Facebook election snafu, privacy policy updates are bombarding customer emails nationwide. Aside from thanking Mr. Zuckerberg for adding to your endless to-do list, you must also ensure the compliancy of your agent website with an updated policy.

What Should You Include in Your Updated Agent Website Privacy Policy?

In real estate agent marketing, in light of recent events, it’s imperative that your privacy policy be easy to read and understand, including the following general facets:

– A general introduction noting how strongly you value and respect client privacy and safeguard data.

– A listing of the information you will collect, including:
Personal information provided by the client
Registration information
Email/phone information
Website use information (cookies)

– A section on how you will use client information (marketing, promotion, payment processing, to improve content/services, etc.)

– What information, if any, you share with third parties

– A section disassociating your business from websites linked to yours

– How you will protect information (physical/electronic/managerial measures)

– It’s also useful to provide clients a sort of technical dictionary post-policy. Information that defines cookies, dynamic ads, retargeting, etc.

– Opt-in/out procedures

– How you’ll handle privacy policy changes (email, post-to-site)

– Consent for use of website (that lovely box everyone has to check)

I’m No Shakespeare – Where Can I Find a Good Example?

A great example of a privacy policy that includes this information can be found here. Or if you prefer an easier approach, check out this free privacy policy tool. With about 15-minutes, give or take a few questions, you can ensure an understandable policy that safeguards you against liability, and adheres to most state/federal privacy laws and third party initiatives.

Changing Internet privacy policy laws have you ducking your head? Properties Online has your back with the latest real estate agent marketing tools and tips.

Five Times Bargain Hunting Leads to Buyers Remorse

Five Times Bargain Hunting Leads to Buyers Remorse

Buyers looking for a bargain? In today’s housing market, that’s a tall order. Before buyers take their thriftiness too far, they need a few real estate sales tips to warn them of the pitfalls that can lead to a regrettable purchase.

Five Times Bargain Hunting Blows Up:

Assuming a Better Deal from a Short Sale

Buyers new to the market often rely on short sales to snap up a bargain, but can be left frustrated when they fail to realize up-front how few and far between these deals are. The market has changed considerably in post-crash years. The onset of shopping is when to kindly help your buyer get with the times.

Making Huge Compromises to Score a Better Deal

In a hot market, buyers can be quick to jump the gun, compromising on homes without enough bedrooms, far from work, and trying to come in below budget. This shortsighted mentality will quickly lead to remorse within months of move-in. Help your buyer carefully rank must-haves and stick to them.

Hiring a Cheap Home Inspector (or Skipping it)

Among top real estate sales tips for buyers: A cheap (or neglected) home inspection may seem like savings out-of-the-box, but those few dollars saved could quickly lead to heartache as thousands-of-dollars in hidden home issues, from termites to electrical and foundations, surface. Reminding buyers an inspection is a tool that will allow them to renegotiate price and address dangerous issues is key.

Requesting Unreasonable/Endless Inclusions/Repairs

In today’s market, this will cost buyers a deal, fast.

Lowball Offers on Languishing Homes

Instead of cinching a deal, this costs in credibility, and often leads to bidding wars. It’s important to stand out in a positive way, especially in multiple-offer scenarios.

Do you have the real estate sales tips you need to keep buyers coming back for more? Ensure a happy home sale with the help of Properties Online today.

What Makes Buyers Walk a Sale?

What’s The Biggest Mistake That Makes Potential Buyers Walk?

You’ve listed and helped potential buyers tour countless homes. So many so that over the years you’ve become desensitized to the features that can quickly cost a sale – the ones that leave shoppers cringing and slinking away in horror. Could your next listing suffer an abrupt death by these sinister saboteurs? In today’s real estate sales tips, we’ll look at the features on a house that can make buyers bail faster than getting ambushed by a crazy ex on a blind date…

What Baggage are Your Listings Holding?

– Run-Down Kitchens
The heart of the home, small, outdated features and ancient appliances are a huge deal-breaker. A fresh coat of paint and upgrading outdated appliances offers the best bang-for-the-buck here.

– Gross Bathrooms
Put this among your top real estate sales tips for home sellers: button-up the bath. Dirty bathrooms, specifically tubs, and floors outfitted with carpet (which most buyers will outright refuse) are top offenders here. Pull the rug, snap in some inexpensive vinyl laminate, refinish the tub, and keep things clean!

– Dark Rooms
Dungeon-like rooms can reflect on the entire home, making it feel dark and uninviting. Open blinds/curtains, bright (and updated) lighting, light wall colors and mirrors can go a long way to adding a feel of spaciousness and brightness.

– Empty Rooms
A room devoid of furniture can leave buyers scratching their heads. It’s much easier to help them envision themselves in a space when outfitted (even temporarily) as a guest bedroom or office.

– Cluttered Playrooms
On the flipside, toy-explosions make homes look unkempt.

– Cluttered Closets
Lack of storage space is a real killer. Cut clothing avalanches and increase the feel of space by removing at least two-thirds of closet detritus.

Don’t let your next home showing end up like a bad blind date. Keep things on the right track with the latest real estate sales technology and tips from Properties Online today.

Group of People Asking Questions

Not Sure What to Video – Our Top Tips for Selecting Your First Projects

Overwhelmed by the thought of your first real estate video marketing project? We’ve got you covered with a host of ideas, helping you build a solid foundation to ensure a maximum return-on-investment with your upcoming video marketing campaign.

What Real Estate Video Marketing Projects Should be at the Top of Your To-Do List?

– How-To & Top-10 Videos
How-to and list-style videos are uber-popular, growing 70% year-over-year. Capitalize on short attention spans, time shortages, and the inherent desire for categorized, easy-to-assimilate information. Toss these to the top of your to-do list, being certain to pack them with valuable information that establishes you as an authority in the real estate arena.

Property Listing Videos
The ‘no-brainer’ of real estate video marketing, footage of listings at all price points posted to YouTube, your website, and social media boost your Google rankings, expand your reach, and increase brand awareness.

– Agent Profile Videos
Self-promotional videos showcasing your knowledge and trustworthiness help potential clients establish an emotional connection and sense of loyalty to you – even before the first in-person point of contact.

– Customer Testimonials
Nothing says you’re great at what you do like the heartfelt testimony of satisfied clients. Powerfully persuasive, they build your credibility, increasing prospect interest. Buildup your marketing arsenal with as many of these on your site, landing pages, email and social platforms as possible.

– Neighborhood Lifestyle Videos
Help prospective buyers envision what life might be like in a neighborhood by showcasing area amenities from dining to shopping and recreation, simultaneously demonstrating your in-depth local knowledge.

– Q&A Videos
What questions do your clients have about the buying or selling process? Create a video Q&A, showcasing your expertise, impressing clients, and boosting your online presence.

Still stalling on your real estate video marketing endeavors? One-minute of video generates 4-times as many listing inquiries and equates to 1.8-million words of web-based press. Opportunity is wasting. Get yourself in gear with the help of PropertiesOnline today.

Consumer Empowered Real Estate Information Changes Agents' Selling Models

Real Estate Market Watch – Consumer Empowered Real Estate Information Changes Agents’ Selling Models

Today’s real estate trends point to a shift in the real estate sales paradigm. With today’s consumers empowered by information freely available online through portals like Zillow and Trulia, home buyers and sellers are increasingly looking to alternative sales models they feel offer better bang for the buck.

Sales Evolution
Though many agents fear replacement, market information accessibility isn’t rendering agents nonessential. Instead the rise of accessible digital home information has consumers looking to new opportunities in digital property transactions. Like the travel industry’s shift from agents to online tools, consumers no longer need the middle man to safely conduct transactions.

The Shift to Digital
Rather than the traditional 2.5-3% agent fee on each transaction side, consumers are looking to flat rate services such as Reali, which offer value while upholding quality of service. With the typical fee at about $5,000 for homes valued between $250,000-750,000, this offers both buyers and sellers substantial savings.

On a $500,000 home, which at a 3% commission would normally run $15,000, buyer savings amounts to $10,000 – a pretty penny in an era where scrounging up the cash for a down payment remains a significant challenge. And such services are not discounted, but full service, providing all the services and protections buyers typically expect from a broker, including open communication 7-days a week.

The Realization of a New Era
In this new era of real estate sales, most buyers/sellers opt for a non-intrusive chat/text session. Video/photo tours are created online, and buying/selling documents scheduled and uploaded through the service’s app, including disclosures and an executive summary of each deal’s details.

From scheduling a showing to shopper questions, everything is managed digitally via a buying/selling process that is automated, efficient, and tech-driven, yet still protects both parties, providing essential transactional guidance. Transparent, real time transactions, from the source, with no middlemen.

Arm yourself for changing real estate trends. Stay ahead of the game with the help of Properties Online.