Market Watch: Medical Office Real Estate May Be the Next Big Trend

In recent years, medical office real estate has experienced exponential growth. Are you allocating your real estate marketing dollars accordingly? Broad and encompassing, this segment includes everything from hospital and primary care facilities, to psychiatric/counseling offices, chiropractic, acupuncture and massage space.

What’s Driving the Trend?
Supply and demand: Demand for services from the aging Baby Boomer population, coupled with their retirement. Doubling in size from 2015 to 2055, those over 65 will comprise nearly 23% of total population according to U.S. Census Bureau estimates. This has put medical office space in the spotlight, for investment buyers and practitioners alike, for the foreseeable future.

The Heartbeat of the Future
The future of this market, though positive, may experience some dips and dives in response to changing legislature such as the Affordable Care Act, and others, leading to unpredictability in certain markets. Investment in medical office space rose from sub-$4-billion in 2010 to $10.2-billion in 2016, and on-the-whole this sector is expected to continue its climb.

Taking Stock
To what location should your real estate marketing endeavors hone-in on? Generally, medical office space is found either on-campus, in busy, populous areas such as a large hospital or health complexes offering in- and out-patient services; or in medical office spaces in community settings, such as clinics/outpatient facilities situated for more convenient patient access. Some of these even blur the line between clinical/retail space. (Think: Drugstore health clinics.)

Big Picture
Healthcare providers are trustworthy tenants and a safe investment. However there are some shifts, with larger medical practices swallowing up smaller one-and-two person offices, and leading to the need for larger, flexible spaces to meet this demand. As providers scramble to cut-costs and retain customers, those facilities in less-costly, patient proximal locales suited to accommodate cutting-edge, money-saving technology will rise to the top.

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Getting Started Can Sometimes Be the Toughest Part about a Business. Here are Some Tips!

Common Video Marketing Assumptions and How They’re Costing You

Everybody and their grandma knows video is the wave of the future on the Internet. If you’re pretending it’s not, because you’re afraid it’s too time consuming or too expensive, you’re making assumptions – and they’re going to cost you…

Here’s What You Really Need to Know about Video Real Estate Marketing:

– It’s not time-consuming.
Given the right video building tool, you can create a professional-quality video in just minutes!

– It’s not expensive.
In fact, this service is FREE with most Properties Online products.

– Getting started is the hard part.
Getting started is the biggest obstacle preventing most agents from taking advantage of video usage in real estate marketing, mostly due to misplaced fears and assumptions. It’s not as hard as you’re making it. Really. (Remember that first smartphone?)

– You have everything you need in your pocket/purse.
A decent smartphone (iPhone/Galaxy) is all you need for quality photography/video footage. Video apps are free. A camera rig (tripod) is optional.

– You’re not recreating The Grapes of Wrath.
The best videos are professional-looking, short, and to-the-point, including only must-have information. This significantly shrinks camera duties. If you’re not sure what to do, performing a few quick YouTube searches for real estate videos will net tons of ideas.

– Video is integral to marketing success.
If you want your marketing efforts to earn you an actual return, you cannot hide from modern marketing and sales. You must embrace changes, pay attention to them, and be the first to seize these opportunities. Differentiate yourself from the ever-growing competition, build your brand and stand out as a leader in the market.

– It’s no gimmick.
Those with addresses pop-up on the first-page of Google, boosting exposure. Viewers spend 100% longer on these video pages, retaining 95% of the message (versus 10% with text), and sharing 1,200% more often.

Are you watching the video bandwagon go by? Up your real estate marketing game with Properties Online today.

The Top Technology Trends in Real Estate Marketing and Selling to Watch in 2018

What cutting-edge technologies have made their way into the ‘real world’ of real estate marketing? These new tools are expected to change the rules of the real estate world in 2018:

Artificial Intelligence (AI)
AI-powered ‘chatbots’ are expected to step-in as a solution to the time demands on today’s agents, whose mobile, instant-access prospects don’t want to wait. Affordable, AI ‘employees’ will provide attentive care, automating discussions and rapidly responding to agents’ preponderance of time-consuming daily questions, freeing-up time for real-world opportunities.

Drones
With 90% of home buyers relying on the Internet to find homes, drones are turning out to be the single most influential technology to enter the real estate arena since the Internet, providing the dramatic camera photography necessary for sales-grabbing video tours. Sweeping shots with these flying cameras allow for ‘virtual open houses,’ reducing the need for time-consuming in-person tours.

Mobile Devices
Agents who succeed in capturing the mobile market will have it made in spades. Phone-friendly Millennials and Gen-Y-ers represent the largest portion of the home-buying segment. Fast, mobile-ready responses of listing information and documentation is key to capturing this market, who spends more time on their phones than other age groups.

Big Data
It’s no surprise that real estate data represents a treasure trove for agents, providing customer insight, highlighting key market trends, and boosting transparency. Available via the cloud, sales prices, demographics and other market data can streamline listing and buying processes. Sourcing customer data likewise provides opportunities for the prompt delivery of targeted real estate marketing.

Bitcoin
With values surpassing expectations, Bitcoin is helping redefine how money is exchanged in real estate. Those that stretch their comfort zone here will gain a competitive edge as alternate funding methods grow in popularity. Look for more on ‘blockchain tech’ in the coming year.

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Tips for Selling “Now’s the Time to Buy” to Your Prospects

In today’s real estate market of rising prices and limited inventory, it’s not uncommon for buyers to drag their feet, especially those just coming out of foreclosure. How can you reassure buyers in such uncertain times? We’ll take a closer look in today’s real estate marketing tips.

Relief is On the Horizon
Experts agree, current levels of price appreciation are unsustainable, and inventory shortages won’t go on indefinitely. More moderate home appreciation and rising inventory levels are forecasted for this year, creating more opportunities for buyers. How can you take advantage of rising consumer confidence?

Point to these Factors for Buyers Taking the Plunge:

Rising Interest Rates
After years of record lows, interest rates are on the rise, with one rate increase at the end of 2017, and two to four more predicted. Anticipated to hit 5% by end-of-year, these rises impact affordability, raising monthly payments. The key real estate marketing point is: The longer potential buyers wait, the more expensive a home purchase is likely to be.

Climbing Prices
Though price appreciation will vary by market, all but red-hot markets are expected to lose steam. Increases are forecasted at 3.2% year-over-year for 2018, following 2017’s 5.5% jump, with 2.5% year-over-year increases expected thereafter. In either case, you can’t gain an appreciation on a home investment you don’t make.

Rising Inventory
The tide is expected to turn by fall of this year, with inventory of homes in mid to upper-level price points seeing the majority of inventory growth. New home construction will also expand, but more slowly, with tightening bank financing, lot/land availability, higher building materials costs, and labor shortages affecting the ability of builders to provide homes at entry-level/first-time prices. We predict an upswing in this sector in 2019 and beyond.

Do you have the real estate marketing tips you need to bolster buyer confidence? Put yourself on the path to success with the help of PropertiesOnline today.

What Are the Emerging Real Estate Trends for 2018?

Emerging Real Estate Trends for 2018 – A Must Read

As we glide into the New Year, anticipating real estate marketing trends can help you avoid the mistakes of previous years. The question begs, which trends should be on your radar? In the final weeks of 2017, real estate experts and economists provided these insights for anticipated market shifts in the coming sales year.

Millennials will comprise the largest segment of homebuyers.
The largest proportion of homebuyers, Millennials could comprise up to 43% of the buyer’s market by the end of 2018. Income growth will see them gravitating to larger mortgages, however home shortages will push their growing families to suburban and secondary markets to maintain affordability and uphold quality of life.

Gen Z will sneak into the market.
Those investing in real estate marketing would be wise not to disregard Gen-Z buyers, who may just be entering the market, but whose wide-ranging tastes and preferences may pose a wild card within the industry. Though this segment is expected to gravitate to urban settings, their individualized inclinations may offer off-the-beaten path opportunities in more miniscule starter homes, energy-efficient digs, multi-family properties and other non-traditional home possibilities.

Millions of Americans will become eligible to re-enter the market following foreclosure.
Dubbed ‘Boomerang Buyers,’ roughly 1.5-million of the 10-million Americans forced into foreclosure in 2007-2009 will begin re-entering the housing market in the coming year, many from Gen-X. Expect these buyers to be practical and cautious. This segment relies heavily on social media and online reviews, so testimonials and success stories could net a huge payoff.

Creative financing will become more mainstream.
Selling a property with multiple owners, multiple funding sources (crowd-funding; peer-to-peer lending), and alternate currency (Bitcoin) will add complexity, and also opportunity, in 2018.

Stay ahead of the competition with the latest real estate marketing news and technology. Position yourself wisely for upcoming market shifts with the help of Properties Online today.