Posts Tagged as Real Estate Marketing

Throwback: Why Classic Communication Skills Give You a Marketing Edge

Stand Out From The Crowd

Hate the constant texting, tweeting, posting, and annoying constant digital interruptions in today’s real estate marketing world? Be true to yourself – and your customers – by taking a few steps back to your snail mail roots. Really. It can work for you. #DigitalFatigue

Yes, Tech Can Better Your Biz, But Its’s Not the End-All, Be-All
Because clients yearn to work with someone genuine, honest, and authentic, some of your favored forms of dated communication can make you memorable and unique, giving you an edge against a flock of smartphone sheep. While staying up on industry trends in tech is advisable, getting back to basics and flaunting your social skills (while today’s internet encrusted generation rapidly sheds theirs), can help you become a big bad business wolf.

Hello? Is there Anybody Out There?
Lost in a sea of emojis and hashtags, and hiding behind digital screens rather than engaging in up-front conversations, society’s social skills are waning. People skills, such as impersonal, typo-ridden texts, common courtesy, and stellar customer service seem to be living in the past. (Let’s face it folks, great people skills are on the endangered list.)

Fostering Etiquette & People Skills
In a crowded industry with strong competition, rise above the digital detritus with:

• Listening
As in – more than you speak. This will net you sales-winning client goals/motivations.

• Common Courtesy
Call/text if you’re running late or canceling a listing showing. (Busy, tired people are working to structure their day around you.) Use phone and digital auto-responders to denote absences. Don’t respond in haste or anger. And always be kind.

• Authenticity
Only empathize if you ‘get it.’ Be honest and unafraid of ‘I don’t knows’(and research).

• Send Thank You Notes
For everything. Old-fashioned courtesy and communication will get-it everytime. (Wow! You know cursive!)

Do you have the right blend of digital and old-school real estate marketing flair to stand out in the crowd? Get ahead with Properties Online today.

How to Handle Hard to Answer Questions at Your Open House

Be Prepared to Field These Hard to Answer Questions at an Open House

Real estate marketing can sometimes leave you feeling a little hot under the collar – especially during open houses when negative aspects of a home are brought to light with a few creatively formulated (or intelligently devised) questions. How well-prepared are you for your showings?

How you handle these questions could make or break a sale:

How much interest have you seen?
Here, buyers may want to take part in (or avoid wasting time) on a home that could potentially undergo a bidding war, or be fishing for leverage. Longstanding listings offer a better chance at price negotiations, whereas a home with an offer (or multiples) indicates fierce competition and a need to act fast.

Any recent improvements?
Those fishing for improvement info or ‘the shape’ of the home are attempting to foretell potentially expensive maintenance and improvement needs. Keep in mind that some aspects of building condition will be part of disclosures and due-diligence, but buyers may use this as a litmus test for your ethics.

Could you tell me more?
Be careful what you mention first. Always keep in mind that what’s NOT said can indicate weaknesses. (Are you harping on a magnificent location to mask home condition?)

When do the sellers need to close?
A major sticking point in the buying process, you need to know this information. There’s no ‘right’ answer – but you need the honest truth.

What do utilities run?
Essential to avoiding budgeting pitfalls, this information can only be provided by the owner. If the numbers are good, bill copies (sans personal information) may be a great tool.

How’s the neighborhood?
The Fair Housing Act, prohibits discrimination based-on race, religion, sex, or family/economic status, making this one especially tricky. Point buyers to trusted realty search engines to decide if the home meets their personal demographic essentials.

Feeling the heat? Chill with some of the best real estate marketing tips in the business from PropertiesOnline.

Marketing Videos... The Key To Success.

The Most Popular Marketing Methods for Promoting Real Estate Video

Video use in real estate marketing is reaching an all-time high. Do you have the tips and tricks you need to get your content seen? You’ve put a lot of effort into your video – and you should be putting the same amount of effort into getting your masterpiece seen by the right people: Prospects who are likely to convert into leads, and (hopefully) clients down the line…

The Secret to Your Success
You don’t have to be a video marketing expert. This simple checklist will work for brokers of any age, experience, and niche, giving you considerable mileage for your real estate video marketing efforts:

  • Flaunt what you’ve got
    Your website is an ideal location to flaunt video messaging – your premier place for hosting. Splash your home page with a promotional video, alongside listing videos and informational “vlogs,” ensuring they are properly search-optimized for exposure. Great options for inclusion in your campaign include:

    • Agent/Brokerage promo videos
    • Property listings
    • Area & community features
    • Informational videos
    • Interview videos
    • Client testimonials
    • How-to advice
    • Market updates
    • Special offer videos
    • And more!
  • Be social
    Facebook, YouTube, Twitter, LinkedIn, Instagram are prime places for real estate video marketing promotion. Pin status updates to the top of your social pages featuring top-performing videos, and splice-and-dice for sharing on Instagram and Pinterest, gaining maximum exposure by sharing them over the course of months – versus weeks or days.
  • Send a note
    Email is a powerful marketing tool for direct communication with leads and clients, allowing you to custom-tailor videos by individual needs, in-turn moving prospects down the marketing funnel. Because you can’t embed, however, be sure to include a photo from the recording (linking to the video landing page), inspiring prospects to take a look.

Looking for a little help with video use in real estate marketing? Properties Online has you covered. Discover more today.

What Marketing Trends Should Be On Your Radar for 2017

2017 is in full swing, and barreling along the high-tech bandwagon. Which trends are essential to your success this year? Let’s take a look at the real estate selling tips with the highest return for your monetary and time and investment.

Want the Most Bang for Buck? Tackle These Trends:

  • Real Estate Listing Videos
    Video listings give you added value in the eyes of the client, extending your reach to the buyers segment through improved Google search results, and a fast, efficient means to share listings. Video greatly reduces wasted commute times and unnecessary showings, creating quick and convenient “in-house” access for potential buyers. A definite boon for those in the initial stages of searching, and especially for weary sellers, who with the help of video can allow potential buyers to “tour” their home without having to abandon ship. Think you don’t have the time? Let Properties Online’s newly released video builder tackle the task for you in minutes.
  • Facebook Ads
    The increase in popularity of these ads makes them a good marketing strategy – but like all trends with a fast rise… A likewise rapid fall is to be expected. Eventually, FB lead cost will far exceed median home values – get in fast, the window for success is short!
  • Marketing Automation
    This year, marketing automation will be adopted by the masses, and it can save you time and money – especially when you’re busy with prospects. Are you transferring new leads to your CRM and email marketing software? Or spinning your wheels on tasks easily farmed out to tech when you could be closing sales?
  • Retargeting Ads
    Instead of generic messaging that redirects to your home page, spend the time on specific, meaningful, hyper-targeted messages to reap superior results.

Looking for a few new tricks to beef up sales? Target the right trends with these and other real estate selling tips from the industry experts at Properties Online.

What Do the Realtor.com Listing Changes Mean for Agents?

Since purchasing Move, Inc. two years ago, News Corp. has put some serious dough into enhancing its Realtor.com listing portal – and more enhancements are on the way. How will they affect your online real estate selling practices?

An “Advantage” over “Showcase Listings”
“Showcase Listings,” Realtor.com’s previous listing ad product, is being replaced with “Advantage,” said to offer more flexible branding, lead-capture features, and marketing insight for agents.

So what’s changing?

  • Price scheme
    Pricing is said to be more flexible, and will be affected by local median prices, demand, and “other factors…” So your next listing could cost more, less, or the same.
  • User experience
    Photos have been supersized, property specs shrunk, and the yellow advertising bar topping listing results eighty-sixed in efforts to increase buyer engagement. Advertiser branding will now appear at both top and bottom, with a lead form following users as they scroll.
  • Advertiser display options
    Soon you will be able to display your branding with a variety of colors and a tagline. Brokers can choose to include up to 3 agents on a listing page, in addition to the listing agent. However, only agents working for the broker advertiser will be included, keeping leads in-house, unlike Trulia and Zillow. Lead-capture design for broker-advertisers, however, will now mimic the format of these rivals.

• Features
The introduction of dashboards for agents and brokers (not just advertisers) will help users track return-on-investment. New seller reports, generated through the site for clients, will offer information on interest/inquiries into a home and how it compares to similars. Advantage is also slated to include a “3-D Tour” tab on the listing’s photo gallery. However, this feature won’t be available at launch.