Posts Tagged as Real Estate Marketing

Sizzling Summer Real Estate Selling Tips That Get Fast Home Sales

Sizzling Summer Real Estate Selling Tips That Get Fast Home Sales

Summer time is a great time to sell houses. It seems like lots of people are looking, and with fall just around the corner, many are eager to buy. That puts you at a serious advantage. When it comes to real estate, selling can be a breeze, and we’re here to help you with these tips:

Tip #1: Curb Appeal is King

The first picture anyone sees of the home will likely be the front of it. You’ll want to make sure it looks attractive. The lawn should be mowed, the landscaping should be maintained, and the house itself should be looking its best.

Tip #2: Pay Close Attention to Outdoor Living Areas

Does the home have a great patio, deck, or another outdoor area? Making it shine is a sure way to attract buyers during the summer. Who doesn’t like to fantasize about cooking outside and entertaining in their new home during the summer?

Tip #3: Complete All Essential Repairs

When a home is in disrepair – even if the items are minor – it can scare away potential buyers. Nothing sells a house better than knowing it’s turn-key ready. When new potential owners know they don’t have to do any big projects, they’ll be eager to make an offer.

Tip: #4: Cool Things Down

When people are shopping for homes, they want to know if they warm up well in the winter and cool down well in the summer. You can help to answer half this question by making sure the house is cool and comfortable.

This summer, many people will be shopping for real estate. Selling should be easy, and we can help make it that way.

If you’re looking forward to a profitable summer, we’d love to partner with you in that. Our marketing tools can provide you with everything you need to attract clients and make more sales than ever before. Contact us to learn more.

Now is the Time to Sell - How to Move Forward

Right Now Is the Best Time to Sell – How to Get Your Sellers to Move Forward

The real estate market has been shockingly good to sellers for the past several years, but as with all good things, it won’t last forever. Real estate trends point to a slowdown on the horizon, and sellers on the fence are sure to have regrets if they miss out on what’s left of the current seller’s market. 

Why You Should Get Sellers On-Board Before the Market Cools

While it’s still a seller’s market across most of the country, the shape of the market is changing. Buyers are getting pickier, taking into account how each home stacks-up against competing listings. Homes lacking desirable features or those not competitively priced to compensate for shortfalls are beginning to linger.  Sellers that want to cash-in on the seller’s market momentum of recent years need to move quickly. What real estate trends are driving this change?

-An increase in listings.

Home listings are finally, albeit slowly, increasing. Buyers still outnumber inventory, but this won’t last forever. The earlier sellers list, the less competition they’ll endure.

-A slow-down in home price growth.
Though prices continue to rise, price growth has slowed compared to the furious pace of previous years. 15% of homes listed in January saw price cuts. 

-Demand for homes less than $300k.

Homes below the national median price ($289k) are still in high-demand. You may still see multiple offers in this arena.

-Rising mortgage rates have temporarily stalled.

Instead of rising as predicted in 2018, 2019 30-year fixed-rate mortgage rates have fallen to a 12-month low of 4.37%. This offers opportunities for new buyers, and sellers hoping to make a step-up post-sale.

-Millennials are stepping up to the plate.

5-million Millennials will turn 30 in the next couple of years, entering the market. At the same time, older Millennials may be looking to step-up, offering sellers ample opportunity for a profitable sale. 

Don’t fear change, make the most of evolving real estate trends withthehelpofPropertiesOnlinetoday. 

Shutting Down the Money - Chinese Real Estate Investments Dry Up

A Long Term Look – The Reality of Real Estate Sales 2018 and 2019

Though home prices have grown by 5% and new home sales are up 7.4%, real estate selling trends show existing home sales down slightly by 2.2%, leading many to worry. Is a downturn on the horizon? In the shadows of the 2008 housing market crash, how steep and how fast will it occur?

The Sky is NOT Falling

Despite higher mortgage rates and home prices, real estate selling statistics show home ownership rates inching higher, from a cyclical low of 63% in late 2015, to 64.4% in the second quarter of 2018. While the rental market remained neutral, 3 million new homeowners were added to the books. What’s more, aggregate owners’ equity is expected to grow $1.4 trillion this year, bringing net housing equity to over $15 trillion. At just $6 trillion in the depths of the market crash, today’s market actually paints an impressive picture.

The Bubble Won’t Burst

Today’s market is fundamentally different from that of 10 years ago:

– Lending standards are stringent, with those capable of securing a mortgage showcasing higher than normal credit scores.

– Defaults and foreclosures are at historic lows.

– Overbuilding, seen in the start of the bubble days, is a non-issue (in fact, quite the opposite).

So What’s Hindering Home Sales?

Limited housing inventory. We have gone from oversupply during the crash, to falling levels for 8 of the 10 past years. Homes are selling at a record pace. It would take only 4.3 months to exhaust total inventory. Demand is there, supply is not, creating the source of market headaches.

To meet market needs and boost affordability, new homes must be built, with starts expected to rise in 2019, though lumber tariffs, labor shortages, and locating space for new development will continue to temper growth.

Know when to look up, when to look forward, and when to duck for cover. Prepare for the future of real estate selling with the help of Properties Online today.

Can Staging Help Home Sales?

Tips to Help Your Buyers Dress Their Home for Fall Selling

Just because the weather cools down, doesn’t mean real estate selling will. The fall market has typically always been a hot buying season, with shoppers continuing to peruse post-back-to-school and pre-holiday season listings. How can you make the most of fall sales?

Eight Tips for Attracting Fall Home Buyers:

1. Clear Overgrown Summer Vegetation.

Wild bushes, runaway summer vines, fading flowers and foliage, and leaf buildup should be cleared away from the home, ensuring a clear path to the entrance and making the property appear low maintenance.

2. Add a Touch of Autumn Curb Appeal.

With mums, marigolds, pumpkins and gourds along the sidewalk and stairs.

3. Add a Touch of the Outdoors, Indoors.

After rooms have been decluttered and depersonalized, bring them by to life with the energy of autumn: Red, orange, and gold throw pillows; Autumn-inspired quilts and throws; Pine cone and nut table centerpieces; Orange candles; Bold autumn accent pieces in groups of 3 or 5.

4. Make Windows Sparkle.

Clear interior window smudges, then head outdoors, removing windows screens, bug and plant debris and cleaning the entire window area.

5. Maintain, then Light the Fireplace.

Have the chimney professionally maintained and key safety items attended. Then clean and decorate the fireplace surround and mantle with fall flare, lighting it when buyers come for a showing.

6. Think with Your Stomach.

Fill a bowl with crisp apples, then set out fresh pumpkin muffins or simmering apple cider.

7. Lighten Things Up.

With cooler weather, days are shortening, and this can darken rooms. Combat this by turning on every light in the house for showings (including closets).

8. Leave Treats.

As a parting treat, encourage prospective buyers to leave comments, leaving a bowl of snack size candy bars in return.

Fall real estate selling doesn’t have to be scary. Treat yourself to the latest real estate selling tricks from Properties Online today.

Connect with clients immediately with chat apps

Should You Use Live Chat Apps on Your Website?

Live chat apps are literally popping up everywhere. In this week’s real estate agent marketing tips, we’ll take a look at this talked about tech, and whether or not it might be right for your business.

Put a Bug in Your Ear
You spend countless hours driving traffic to your real estate agent website. But in your business, and with today’s instant-access lifestyle, it’s easy for first-time visitors to feel ignored. Let’s face it, as much as it would be great for initial client contact to be one-on-one with you, the nature of the realty business makes a prompt, live response tough to tackle.

Live chat apps can be a boon, stepping in to offer real-time answers to potential clients. Doubly-effective, this virtual back-and-forth can also lead to follow-up conversations, providing valuable client insight.

Listen Up!
Live chat apps are highly effective in real estate agent marketing. Despite the industry’s typical lag-time in response to tech, agents and brokerages are jumping aboard due to the bountiful benefits:

– Increased Opportunity
Brokerages leveraging live chat apps see a 36% increase in leads, on average – more than lead sources from prominent listing portals and website contact forms.

– Quality Leads
For each lead garnered through chat services, about 49% are sufficient to qualify for agent follow-up.

– Higher Conversions
REAL Trends points to a conversion rate of 7.5% with live chat – 3 times the average for general online leads, at 2.7%. Triggered properly, these rates could increase as much as 11%.

Are You Leaving Potential Clients Wandering in a Virtual Desert?
By taking advantage of live chat services, you can quickly snag clients before they go elsewhere in search of answers to their questions, keeping them right where you want them – with you.

Stop struggling with conversion. Up your real estate agent marketing ante with the latest tools and technology on the market from Properties Online today.