Posts Tagged as Real Estate Marketing

Brace Yourself Texas: Natural Disasters Put a Chill on the Local Real Estate Market

The second-most disaster-laden season on record, so far 2017 has been a stunner with 9 separate weather, climate and flood disasters ranging from western wildfires to eastern hurricanes. How badly does such climate craziness actually affect area real estate selling trends?

The Effect of Natural Disasters on Local Markets Can Be Chilling and Immediate
Though localized, disaster effects put a freeze on both buyer confidence and mortgage operations, hurting home sales. When combined with other economic issues, this can result in long-term consequences.

How Have Past Disasters Affected Sales?

• The 1989 San Francisco Bay area earthquakes brought the area housing market to an abrupt halt as lenders were unable to process loans, and scared homebuyers reneged on deals. The ripple effect of the quakes loomed long thereafter.

• The 1993 Mississippi River flood damaged over 100,000 homes. The costliest flood of the 20th century, post-flood all property prices in municipalities on the rivers fell 6-10%.

• The mass evacuation and relocation of New Orleans residents for Hurricane Katrina in 2005 displaced 750,000 households. Four years post-disaster, homes were found to have dropped 23% in value.

• The actual impact of the 2012 ‘Superstorm Sandy’ remains unknown. Four years later, area markets continue to recover.

• The 2017 wildfires in Sevier County, Tennessee saw the area’s affordable housing market especially hard hit. The aftermath left working-class residents scrambling for remaining housing within their means – and more well-off residents displaced during lengthy rebuilds.

In it for the Long Haul
Of those localized areas experiencing a decline, real estate selling trends point to a bright side. The negative market effects of natural disasters won’t last forever. This is especially true of areas in proximity to good weather and good jobs, which weigh more heavily on buyers.

Don’t let current real estate selling trends spell disaster for your brokerage. Discover new ways to rebuild to your benefit. Uncover these possibilities with the help of Properties Online today.

Five Qualities Buyers are Looking for in an Agent

For home buyers, finding the ‘right’ agent can be a harrowing experience. As the largest investment most will ever make, today’s buyers are keenly aware that the wrong move here could land them in hot water. So those in the know are going to be extraordinarily picky about whom they team up with. Do you have what it takes to earn the business of today’s home buyers?

Five Real Estate Buyers’ Agent Tips for Standing-Out from the Competition

1. Know Your Market
By and large, market knowledge is priority #1 for home buyers. Knowledge not only of current home values, but schools, community stats, area amenities and recreational opportunities, and local ordinances will prove your experience and dedication to potential buyers.

2. Be Responsive
Agents with the fastest response times, up-to-date listings, and current blogs and social activity will move to the head of the pack in today’s digital, on-demand world.

3. Be Honest
Who do you think buyers will be more comfortable having on their side? An agent who glosses over home issues to snipe a sale, or one who points out possible concerns? A broker who is honest, ethical, and not emotionally-responsive is key to buyer comfort.

4. Be a Teacher, Not a Salesman
Home buyers are frequently overwhelmed by the buying process. It may be brand new – or it’s been decades since their last purchase. Being a willing resource and teacher throughout this process can help prove your worth, prevent problems, and reduce buyer stress that leads to last-minute sales snafus.

5. Actually Care
Potential buyers will be quick to leave false sincerities by the wayside in favor of those who take the time to listen to their wants and needs, follow-up promptly, keep their word, and take customer feedback to heart.

Looking for real estate buyers agent tips that pave the way for a smoother journey? Ensure the success of your real estate career with the help of Properties Online today.

Get the Angle You Need to Up Your Marketing Game

Drone Videos Give Home Buyers a “New Perspective”

As federal drone use laws have become clearer in recent years, the use of drone photography has continued to grow in popularity in real estate marketing. As a fresh way to spice-up listing photos and video, the unique views provided by drone-captured shots offers buyers a far more complete perspective not only of homes, but their surrounding neighborhood and area amenities.

Marketing that Makes an Impact
A far cry from Google Earth’s satellite views – which leave a lot to be desired – drone video goes beyond simple and common front and rear exterior photography, providing a top-to-bottom, 360-degree view of a home and surroundings. The added dimension and additional information provided can help cinch sight-unseen sales for out of state buyers, and in some cases even drive-up property prices via the showcasing of expansive natural views or sought-after amenities.

Getting the Bird’s Eye View
Adding drone photography to video usage in real estate marketing is more intense for commercial drone pilots than those who fly recreationally. Those snagging real estate shots via drone need a Federal Aviation Administration drone pilot’s license.

Training in drone usage and photography are essential, as is insurance against mishaps. For example, rules forbid flying over people, allowing the drone out of the line of sight, etc. It also takes a good deal of practice to both ensure the safety of the public and get clear shots while flying these miniature marvels. Fortunately, there are a host of reasonably priced drone services for hire to handle your shoot. All you have to do is Google ‘find a drone photographer near me’ and choose among area providers.

Soar above the competition, giving prospective clients a new perspective. Take advantage of these and other tips and techniques for video usage in real estate marketing. Boost your impact with the help of Properties Online today.

Efficient Technology Makes Efficient Sales, Which Makes Happy Agents

Drone Photography Has Permanently Changed Real Estate Marketing

Is that drone next door being operated by a bored teen, or is the neighbor’s home about to be put on the market? Taking video usage in real estate marketing to a new level, drones are rapidly reshaping the real estate industry, offering a cool and unique marketing avenue that industry leaders are cashing-in on.

Why are Drones so Appealing to Real Estate Pros?

Drones streamline the buying and selling process
When combined with video usage in real estate marketing, they offer more visual information at a reasonable cost.

Drones offer shoppers an interesting new perspective
That quickly gains people’s attention, getting them to spend more time looking at a property.

Drones give shoppers a better idea of the ‘feel’ of a property
Without the need for a time-consuming showing, creating a welcoming snapshot of each home’s offerings: Drive through the town or neighborhood, drive up the driveway arriving ‘home,’ and culminate in all-around views. Pull buyers into ‘the lifestyle,’ to appeal to the emotional side of the buying process.

Drones create buzz
New and trendy listings with drone photography can quickly raise an agent’s profile via ‘likes’ and ‘shares,’ helping them stand out from the competition.

Drones save money
Particularly on previously pricey aerial photography that once necessitated photography sessions via airplane or helicopter. (Large, expansive homes, properties with acreage or views, farmland, commercial tracts, etc.)

Drones are becoming increasingly more affordable
Opening up marketing opportunities not only for pricier homes, but more affordable options as the technology continues to drop in price.

Interested in Jumping Aboard the Drone Bandwagon?
Check out the NAR’s drone FAQs, specifically designed to help you incorporate drones as part of your listing strategies.

Tired of us ‘droning on?’ Discover for yourself how drones can help you realize the full potential of video usage in real estate marketing. Rise above the competition with the help of Properties Online today.

Sell More Houses With Videos!

Real Estate Video: a High Return for Your Investment

Why is video usage in real estate marketing so popular? It offers an unbelievable return on investment. Don’t let worries over added expense get in your way. This affordable marketing medium delivers amazing bang for the buck, delivering:

• Four-times the inquiries as home listings marketed without video.

• Double the click-through rate when included in emails.

• 75% less opt-outs.

• Business – 85% of buyers/sellers want to work with agents utilizing video marketing strategies – giving you an added edge over area competitors.

How Can You Improve Return on Investment?
Produce the right videos to cash in on prospects looking for video in their home/realtor search. Of those taking advantage of video in real estate:

• 86% use video to research a particular community – allowing you to create ‘evergreen’ content that can be used time-after-time.

• 70% use it to tour inside homes.

• Many use it to ‘find an agent,’ with such YouTube searches increasing 46% year-over-year.

Reap Huge Dividends with the Right Marketing Tactics

Take Advantage of Tools.
Tools like Virtuets make video production fast and affordable, providing a polished look that delivers more views than lackluster material.

Cozy-Up to YouTube.
With 51% marketing share, YouTube is a must for video marketing success. Now the top destination for house hunters – even over listing websites – set up your own channel and make YouTube your default upload location. Organize by playlist and optimize with search-friendly keywords, descriptions, and tags to boost your rankings.

Share, Share Alike
Now is the time to take advantage of boosting visibility on social mediums, while competition is minimal. The more places you post your video content (your website, the local MLS, Facebook, Twitter, LinkedIn, Instagram, Snapchat), the more likely you’ll be to get noticed. Paste links to automatically embed videos (or look to site instructions).

You can’t afford to miss out on video usage in real estate marketing! Get started with the help of Properties Online today.