Posts Tagged as Real Estate Marketing

Efficient Technology Makes Efficient Sales, Which Makes Happy Agents

Drone Photography Has Permanently Changed Real Estate Marketing

Is that drone next door being operated by a bored teen, or is the neighbor’s home about to be put on the market? Taking video usage in real estate marketing to a new level, drones are rapidly reshaping the real estate industry, offering a cool and unique marketing avenue that industry leaders are cashing-in on.

Why are Drones so Appealing to Real Estate Pros?

Drones streamline the buying and selling process
When combined with video usage in real estate marketing, they offer more visual information at a reasonable cost.

Drones offer shoppers an interesting new perspective
That quickly gains people’s attention, getting them to spend more time looking at a property.

Drones give shoppers a better idea of the ‘feel’ of a property
Without the need for a time-consuming showing, creating a welcoming snapshot of each home’s offerings: Drive through the town or neighborhood, drive up the driveway arriving ‘home,’ and culminate in all-around views. Pull buyers into ‘the lifestyle,’ to appeal to the emotional side of the buying process.

Drones create buzz
New and trendy listings with drone photography can quickly raise an agent’s profile via ‘likes’ and ‘shares,’ helping them stand out from the competition.

Drones save money
Particularly on previously pricey aerial photography that once necessitated photography sessions via airplane or helicopter. (Large, expansive homes, properties with acreage or views, farmland, commercial tracts, etc.)

Drones are becoming increasingly more affordable
Opening up marketing opportunities not only for pricier homes, but more affordable options as the technology continues to drop in price.

Interested in Jumping Aboard the Drone Bandwagon?
Check out the NAR’s drone FAQs, specifically designed to help you incorporate drones as part of your listing strategies.

Tired of us ‘droning on?’ Discover for yourself how drones can help you realize the full potential of video usage in real estate marketing. Rise above the competition with the help of Properties Online today.

Sell More Houses With Videos!

Real Estate Video: a High Return for Your Investment

Why is video usage in real estate marketing so popular? It offers an unbelievable return on investment. Don’t let worries over added expense get in your way. This affordable marketing medium delivers amazing bang for the buck, delivering:

• Four-times the inquiries as home listings marketed without video.

• Double the click-through rate when included in emails.

• 75% less opt-outs.

• Business – 85% of buyers/sellers want to work with agents utilizing video marketing strategies – giving you an added edge over area competitors.

How Can You Improve Return on Investment?
Produce the right videos to cash in on prospects looking for video in their home/realtor search. Of those taking advantage of video in real estate:

• 86% use video to research a particular community – allowing you to create ‘evergreen’ content that can be used time-after-time.

• 70% use it to tour inside homes.

• Many use it to ‘find an agent,’ with such YouTube searches increasing 46% year-over-year.

Reap Huge Dividends with the Right Marketing Tactics

Take Advantage of Tools.
Tools like Virtuets make video production fast and affordable, providing a polished look that delivers more views than lackluster material.

Cozy-Up to YouTube.
With 51% marketing share, YouTube is a must for video marketing success. Now the top destination for house hunters – even over listing websites – set up your own channel and make YouTube your default upload location. Organize by playlist and optimize with search-friendly keywords, descriptions, and tags to boost your rankings.

Share, Share Alike
Now is the time to take advantage of boosting visibility on social mediums, while competition is minimal. The more places you post your video content (your website, the local MLS, Facebook, Twitter, LinkedIn, Instagram, Snapchat), the more likely you’ll be to get noticed. Paste links to automatically embed videos (or look to site instructions).

You can’t afford to miss out on video usage in real estate marketing! Get started with the help of Properties Online today.

Let Property Movies Deliver Customers to You Like That Drone.

Real Estate Videos are Morphing into “Movies” in the Luxury Marketplace

Video usage in real estate marketing is already evolving. Going beyond drone shots, agents with luxury listings are now experimenting with cinema-like property movies. These short films feature actors, music scores, story arcs and Hollywood-quality cinematography, cashing-in on online video platforms that are rapidly becoming a key component of successful property sales.

Old-School Walking Tours are Obsolete
People are more easily attached to a story, following it through to the ending – even with performances more Razzie than Oscar. The best movies showcase properties in a way that helps buyers see themselves there.

Over-the-Top – or– Out-of-this-World Publicity?
In some cases, homes cost more than making a movie, and sellers are looking for a little red carpet marketing treatment. How is video usage in real estate marketing playing out for this luxury fare? Movie-like examples include:

• A 14,230-square-foot Bel-Air home that sold for $39 million, marketed with a video featuring 2 kids who take a note from Ferris Bueller, playing hooky to splash in the home’s infinity pool, whack golf balls over the L.A. skyline from their yard, try on outfits in large walk-in closets, and have a puppy delivered by drone.

• Another home, a 5,500-square foot 5-bedroom Hollywood estate listed for $3.65 million, featured a fictional narrative of a couple passionately arguing their way through the sleek, contemporary estate, revealing high-ceilings, high-tech security, and marble fireplaces. The wife chucks her diamond ring in the pool, and the husband is kicked-out, showcasing the neighborhood.

Funding Production
Movie-style marketing videos can cost anywhere from $5,000-$30,000 plus – but they’re not only for extravagant fare. Consider another take: A lower-budget trailer for a 3,008-square-foot-home featuring little girls at a sleepover, traversing the home and ending with a late-night living room dance-romp to Taylor Swift.

Ready to add a little more sparkle with video usage in real estate marketing? We’ve got many ideas. Learn how PropertiesOnline can help you boost your business today.

Millenials Flock to Home Auctions

Moving Millennials Into the Home Buying Marketplace – Creating the Desire to Own

Will your neighbors’ millennial children (or your own) ever move out into their own homes? More than 76% of millennials report they’d like to buy a home, and real estate trends correspond with this, pointing to the high traffic volume on online real estate platforms. Millennials want to make a move, but why aren’t they opening the door? The answers are surprisingly simple.

No Dinero
Affordability is a major issue in the vast majority of U.S. cities. With a low to no affordable housing supply, demand has pushed prices into the ‘are you kidding me’ category for a generation who’s battling baby boomers for job positions. Underemployment and fickle freelancing, with its irregular cash flow, are rampant.

Give Me Some Credit
Getting credit for a home is likewise tough, and the country’s student loan debt crisis isn’t helping matters. Over 44 million borrowers owe $1.3 trillion in outstanding student loans across the U.S. The average ‘Class of 2016’ student is graduating $37,172 in debt, a number which has risen over the past 5 years.

Could You Hand Me a Band-Aid?
In the long-term, builders (with some incentive from local government), could help heal affordability issues. Added federal programs: (1) may or may not increase access to financing; and (2) find creative ways of dealing with student loan debt. But how can you tap into this market now?

Let the Bidding Begin
More millennials are buying auction properties than any other age group, with market changes breaking down previous barriers to entry. Buyers under 35 are the most likely to purchase a home in foreclosure. Here, marketing such listings to the public via an online strategy can net you great results in the millennial market. With a good listing video, a total online purchase isn’t out of the question for this genre.

Go all-in on the latest real estate trends. Open-up to new opportunities with Properties Online today.

Throwback: Why Classic Communication Skills Give You a Marketing Edge

Stand Out From The Crowd

Hate the constant texting, tweeting, posting, and annoying constant digital interruptions in today’s real estate marketing world? Be true to yourself – and your customers – by taking a few steps back to your snail mail roots. Really. It can work for you. #DigitalFatigue

Yes, Tech Can Better Your Biz, But Its’s Not the End-All, Be-All
Because clients yearn to work with someone genuine, honest, and authentic, some of your favored forms of dated communication can make you memorable and unique, giving you an edge against a flock of smartphone sheep. While staying up on industry trends in tech is advisable, getting back to basics and flaunting your social skills (while today’s internet encrusted generation rapidly sheds theirs), can help you become a big bad business wolf.

Hello? Is there Anybody Out There?
Lost in a sea of emojis and hashtags, and hiding behind digital screens rather than engaging in up-front conversations, society’s social skills are waning. People skills, such as impersonal, typo-ridden texts, common courtesy, and stellar customer service seem to be living in the past. (Let’s face it folks, great people skills are on the endangered list.)

Fostering Etiquette & People Skills
In a crowded industry with strong competition, rise above the digital detritus with:

• Listening
As in – more than you speak. This will net you sales-winning client goals/motivations.

• Common Courtesy
Call/text if you’re running late or canceling a listing showing. (Busy, tired people are working to structure their day around you.) Use phone and digital auto-responders to denote absences. Don’t respond in haste or anger. And always be kind.

• Authenticity
Only empathize if you ‘get it.’ Be honest and unafraid of ‘I don’t knows’(and research).

• Send Thank You Notes
For everything. Old-fashioned courtesy and communication will get-it everytime. (Wow! You know cursive!)

Do you have the right blend of digital and old-school real estate marketing flair to stand out in the crowd? Get ahead with Properties Online today.