Posts Tagged as Real Estate Marketing

Sell Your Home Fast!

Selling in October? Tips for Selling that Home Fast

After summer, fall is the second best time of the year to sell a home. A golden time of the year for real estate selling, people are happy and relaxed as temperatures cool, with nary a worry over holiday chores. Now is the time for your listing clients to strike when the iron is hot, before the holiday sales slump. How can you help them attract fall home buyers?

Fall Cleaning

Rake dead leaves and clear overgrown vegetation for a lawn that looks low-maintenance, neat and trim. Likewise, ensure clean windows indoors and out for a home that outsparkles and outshines the competition

Festive Curb Appeal

Grab a couple large containers of fall arrangements such as mums and marigolds for your sidewalk or porch to imbue instant autumn curb appeal

Home Comfort Health

Nothing can bring real estate selling to a screeching halt like a failed HVAC or fireplace inspection. Encourage your sellers to engage in fall maintenance tasks now to prevent a red face (and potential lost sale) later. Bonus: These tasks help the home both smell and look better to potential buyers.  

Fall Scents and Scenery

At show time, add fall colors to the home with fall accent pillows, throws, and table décor. Simmer hot apple cider or place a tray of pumpkin muffins on the stove, imparting an enticing scent to the home.

Lighting to ‘Fall Back’ On

Turn on every light in the house. Lighting is essential to brightening rooms in the fall season.

Fall Treats

Invite those who visit the home to sign a guest book and leave feedback, offering a treat for buyer time, such as individually wrapped chocolates or caramel apples.

Don’t fall victim to sales slumps. Warm up to fall real estate selling with Properties Online today.

Top Tips for Selling Real Estate in July 2019

Top Tips for Selling Real Estate in July 2019

In today’s competitive real estate selling market, it can seem hard to promote yourself in a way that makes your services stand out from the crowd. Fortunately, you don’t have to reinvent the wheel. Small, well thought out changes can yield significant results. How can you put a unique spin on your business?

Focus on Photography 

Vivid, clear, carefully staged photographs tell a home’s story, showing buyers what they’re getting and helping them envision themselves within. This is especially critical when creating video real estate selling content.

Don’t Forget the Details

In addition to home details, include interesting information about the area of the home, including distance to shopping/dining, festivals/entertainment, great schools, and major employers.

Boost Your Brand with Social Media

Using social networking is a great way to keep clients updated on the latest listings, deals, and industry news. Focusing on the most important platforms, such as Facebook, Twitter, YouTube, and Instagram, can prevent you from spreading yourself too thin.

Add a Professional Touch

Organize loose listing sheets into a professional folder emblazoned with your business’ branding and contact information. Presentation is everything.

Include a Memorable Card

Add a business card that stands out from the competition, featuring a personalized design with a distinctive paper, typeface, foil, die cut, or design feature that sets yours apart.

Be Consistent with Follow-Ups

Though a home is an infrequent purchase, it is rarely an isolated event. Be consistent with follow-ups, both immediately after the sale and in the years thereafter on birthdays and holidays. This will keep your stellar services in the forefront of buyers’ minds for future purchases, as well as when friends and families are in the market for a new home.

Ensure your real estate selling success. Boost summer home sales with the help of Properties Online today.

Sizzling Summer Real Estate Selling Tips That Get Fast Home Sales

Sizzling Summer Real Estate Selling Tips That Get Fast Home Sales

Summer time is a great time to sell houses. It seems like lots of people are looking, and with fall just around the corner, many are eager to buy. That puts you at a serious advantage. When it comes to real estate, selling can be a breeze, and we’re here to help you with these tips:

Tip #1: Curb Appeal is King

The first picture anyone sees of the home will likely be the front of it. You’ll want to make sure it looks attractive. The lawn should be mowed, the landscaping should be maintained, and the house itself should be looking its best.

Tip #2: Pay Close Attention to Outdoor Living Areas

Does the home have a great patio, deck, or another outdoor area? Making it shine is a sure way to attract buyers during the summer. Who doesn’t like to fantasize about cooking outside and entertaining in their new home during the summer?

Tip #3: Complete All Essential Repairs

When a home is in disrepair – even if the items are minor – it can scare away potential buyers. Nothing sells a house better than knowing it’s turn-key ready. When new potential owners know they don’t have to do any big projects, they’ll be eager to make an offer.

Tip: #4: Cool Things Down

When people are shopping for homes, they want to know if they warm up well in the winter and cool down well in the summer. You can help to answer half this question by making sure the house is cool and comfortable.

This summer, many people will be shopping for real estate. Selling should be easy, and we can help make it that way.

If you’re looking forward to a profitable summer, we’d love to partner with you in that. Our marketing tools can provide you with everything you need to attract clients and make more sales than ever before. Contact us to learn more.

Now is the Time to Sell - How to Move Forward

Right Now Is the Best Time to Sell – How to Get Your Sellers to Move Forward

The real estate market has been shockingly good to sellers for the past several years, but as with all good things, it won’t last forever. Real estate trends point to a slowdown on the horizon, and sellers on the fence are sure to have regrets if they miss out on what’s left of the current seller’s market. 

Why You Should Get Sellers On-Board Before the Market Cools

While it’s still a seller’s market across most of the country, the shape of the market is changing. Buyers are getting pickier, taking into account how each home stacks-up against competing listings. Homes lacking desirable features or those not competitively priced to compensate for shortfalls are beginning to linger.  Sellers that want to cash-in on the seller’s market momentum of recent years need to move quickly. What real estate trends are driving this change?

-An increase in listings.

Home listings are finally, albeit slowly, increasing. Buyers still outnumber inventory, but this won’t last forever. The earlier sellers list, the less competition they’ll endure.

-A slow-down in home price growth.
Though prices continue to rise, price growth has slowed compared to the furious pace of previous years. 15% of homes listed in January saw price cuts. 

-Demand for homes less than $300k.

Homes below the national median price ($289k) are still in high-demand. You may still see multiple offers in this arena.

-Rising mortgage rates have temporarily stalled.

Instead of rising as predicted in 2018, 2019 30-year fixed-rate mortgage rates have fallen to a 12-month low of 4.37%. This offers opportunities for new buyers, and sellers hoping to make a step-up post-sale.

-Millennials are stepping up to the plate.

5-million Millennials will turn 30 in the next couple of years, entering the market. At the same time, older Millennials may be looking to step-up, offering sellers ample opportunity for a profitable sale. 

Don’t fear change, make the most of evolving real estate trends withthehelpofPropertiesOnlinetoday. 

Shutting Down the Money - Chinese Real Estate Investments Dry Up

A Long Term Look – The Reality of Real Estate Sales 2018 and 2019

Though home prices have grown by 5% and new home sales are up 7.4%, real estate selling trends show existing home sales down slightly by 2.2%, leading many to worry. Is a downturn on the horizon? In the shadows of the 2008 housing market crash, how steep and how fast will it occur?

The Sky is NOT Falling

Despite higher mortgage rates and home prices, real estate selling statistics show home ownership rates inching higher, from a cyclical low of 63% in late 2015, to 64.4% in the second quarter of 2018. While the rental market remained neutral, 3 million new homeowners were added to the books. What’s more, aggregate owners’ equity is expected to grow $1.4 trillion this year, bringing net housing equity to over $15 trillion. At just $6 trillion in the depths of the market crash, today’s market actually paints an impressive picture.

The Bubble Won’t Burst

Today’s market is fundamentally different from that of 10 years ago:

– Lending standards are stringent, with those capable of securing a mortgage showcasing higher than normal credit scores.

– Defaults and foreclosures are at historic lows.

– Overbuilding, seen in the start of the bubble days, is a non-issue (in fact, quite the opposite).

So What’s Hindering Home Sales?

Limited housing inventory. We have gone from oversupply during the crash, to falling levels for 8 of the 10 past years. Homes are selling at a record pace. It would take only 4.3 months to exhaust total inventory. Demand is there, supply is not, creating the source of market headaches.

To meet market needs and boost affordability, new homes must be built, with starts expected to rise in 2019, though lumber tariffs, labor shortages, and locating space for new development will continue to temper growth.

Know when to look up, when to look forward, and when to duck for cover. Prepare for the future of real estate selling with the help of Properties Online today.