Posts Tagged as Real Estate Marketing

You Can Make Mistakes with Home Staging - What Not to Do

You Can Make Mistakes with Home Staging – What Not to Do

Home staging can be a seller’s best friend, slashing sales time and boosting profits when done correctly. Poorly performed, however, it could be the nail in the proverbial coffin of the sale. In today’s real estate marketing tips, we’ll take an up-close look at staging, and why what seems cut-and-dry can backfire on those who miss the details.

Home Staging Mistakes that Can Sink Sales

– Overwhelming Design
Good home stagers know the home should be the belle of the ball, not its contents. Look to staging pros who know how to subtly achieve a winning design, without smacking buyers in the face with it as soon as they walk through the door.

– Bland Schemes
On the flipside, those versed in real estate marketing know homes that don’t venture far from the realm of ivory/beige won’t stand out in the minds of buyers. You’ll need some pops of color here and there.

– The Lone Aesthetic
If you’re staging a Victorian, don’t place fainting couches and oil lamps in every room. Buyers won’t be able to see their things in the space. Instead, opt for an eclectic mix, or more traditional, timeless pieces.

– Fake-Outs
If a potential stager suggests artificial fruit or inflatables, run in the other direction. Keep it real. Fake items blast buyers with the message this is not their home.

– Poor Scaling
Not staging to the right scale can kill a sale. Furniture and accessories should match home scale and proportion. Too small, and spaces look barren and lifeless, not spacious. Too large, and spaces feel cramped. You need to show good use of the room. Ditto for artwork. Too small = visual clutter. Avoid items smaller than a softball.

– Closed Doors
While this might appear ‘neat,’ closing doors limits movement, and can lead to buyers missing entire sections of a home.

Stage yourself for success in the real estate marketing arena with the help of Properties Online today.

Featuring the Properties Online MLM Marketing System

Juggling multiple listings? Properties Online has you covered, with real estate marketing solutions scaled for any size business, from small, independent brokerages to major real estate brands and MLS boards.

A Mass of Marketing Collateral at Your Fingertips
Automatically generate stunning, professional marketing collateral from any data feed, quickly creating:

– Single property & mobile websites
– Mobile property websites with QR codes
Listing videos
– Printable PDF flyers
– And more

Put Your Real Estate Marketing on Auto-Pilot
With marketing solutions designed to keep up with the latest in technology trends, from SMS mobile lead capture, to social sharing tools, property and agent video creation, and listing syndication. Stay ahead of the competition, with the latest in marketing tools and technology designed to drive leads directly to your doorstep. Benefit from minimal setup and effort, keeping you ahead of the competition and on-point in today’s instant-access, mobile-driven world.

Easy to Use
Our MLM real estate marketing service is a soup-to-nuts system. Inquiring prospects receive email, video and other marketing collateral co-branded by you, allowing you to reach clients directly and cinch leads. Navigation from your custom-branded domain to our MLM login is seamless, with no branding discrepancies. Agents are easily added via email invitation, with your business’ customized ads appearing on all property marketing collateral sent out.

Flexible Solutions for a Fast-Paced World
Whether you’re an MLS board, broker, property manager, designer, photographer, or lender, the advantages of our well-designed MLM system cannot be denied, reducing the need for creating, maintaining and financing individual agent accounts and replacing it with an integrative solution with a low per-listing fee. (In fact, the more you list, the lower the cost!)

Straight-Forward Pricing – NO Contract
Monthly fees are highly affordable…

– $100/month: 1-100 listings
– 95cents per listing: 100-1,000 listings
– 70cents per listing: 1,001-2,500 listings
– 50cents per listing: 2,501-5,000 listings
– Call for pricing: 5,000+ listings

Is MLM right for you? Learn more from Properties Online today.

The Top Technology Trends in Real Estate Marketing and Selling to Watch in 2018

What cutting-edge technologies have made their way into the ‘real world’ of real estate marketing? These new tools are expected to change the rules of the real estate world in 2018:

Artificial Intelligence (AI)
AI-powered ‘chatbots’ are expected to step-in as a solution to the time demands on today’s agents, whose mobile, instant-access prospects don’t want to wait. Affordable, AI ‘employees’ will provide attentive care, automating discussions and rapidly responding to agents’ preponderance of time-consuming daily questions, freeing-up time for real-world opportunities.

Drones
With 90% of home buyers relying on the Internet to find homes, drones are turning out to be the single most influential technology to enter the real estate arena since the Internet, providing the dramatic camera photography necessary for sales-grabbing video tours. Sweeping shots with these flying cameras allow for ‘virtual open houses,’ reducing the need for time-consuming in-person tours.

Mobile Devices
Agents who succeed in capturing the mobile market will have it made in spades. Phone-friendly Millennials and Gen-Y-ers represent the largest portion of the home-buying segment. Fast, mobile-ready responses of listing information and documentation is key to capturing this market, who spends more time on their phones than other age groups.

Big Data
It’s no surprise that real estate data represents a treasure trove for agents, providing customer insight, highlighting key market trends, and boosting transparency. Available via the cloud, sales prices, demographics and other market data can streamline listing and buying processes. Sourcing customer data likewise provides opportunities for the prompt delivery of targeted real estate marketing.

Bitcoin
With values surpassing expectations, Bitcoin is helping redefine how money is exchanged in real estate. Those that stretch their comfort zone here will gain a competitive edge as alternate funding methods grow in popularity. Look for more on ‘blockchain tech’ in the coming year.

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How to Handle Asking Sellers to Lower the Price

Video: The Biggest Return on Investment for Real Estate Marketing

Looking for a marketing medium that offers a dramatic return on investment? Video in real estate marketing delivers! 85% of buyers and sellers are seeking an agent who uses video. Why? Homes listed via video get four-times (four-times!) the inquiries of those without, and offer a far faster, decipherable, more user-friendly means of perusing homes and neighborhoods.

What About the Expense?
Video is an additional, though affordable expense. But with today’s smartphone and tablet technology, it’s no more expensive time or money-wise than taking listing photos, particularly with today’s convenient video builder technology.

How Can You Make the Most Out of Your Video Investment?

– Stick with What’s Popular
Among the majority of Americans looking to video for real estate research, 86% look to video for community information; 70% rely on it to conveniently tour the inside of homes from the comfort of the couch. These avenues, therefore, offer the most bang for your buck. Can’t afford both? Look to a production venue that can combine home listing and community information, nabbing both types of prospects and minimizing costs.

– Think “Evergreen”
To make the most of video in real estate, look to “evergreen” content: Recyclable content you can use again and again, such as community information and personal promotional videos.

– Syndicate
YouTube is the top destination for house hunters – even over listing websites. Make this your default syndication location, setting up your own channel, organizating your playlist, and integrating search-friendly keywords and tags to boost exposure.

– Share
The more places you post your video, the more likely you are to be found. Go beyond YouTube and real estate website posts, sharing via pasting your video link into your local MLS, Craigslist, Facebook, Twitter posts, and other social venues.

Ready to put video in real estate to work for you portfolio? Discover a better way to market yourself and your listings with the help of Properties Online today.

What to Do When You Get a Negative Online Review

Is Your Real Estate Website ADA Compliant?

Brick-and-mortar businesses understand the need to be ADA compliant, but did you realize your real estate website must meet ADA compliance requirements as well? Title III of the ADA prohibits discrimination against individuals in any place of public accommodation. And the U.S. Department of Justice (DOJ) has made it clear this includes websites.

Do You Have a Parking Spot on Your Website for the Disabled?
According to ADA rules, websites must accommodate individuals with vision, hearing, and other impairments. Though no one had websites in mind when the 1990 Act was written, the DOJ has argued such regulations should be interpreted to keep pace with changing technology. Federal Judicial districts, however, are split. As the DOJ is the one walking with the big enforcement stick, their interpretation is taking precedence.

Confusion Over (Lack of) Rules
The DOJ solicited public comments on upcoming rules back in 2010 – but none have been forthcoming. They are now anticipated to be made public by 2018. However this hasn’t stopped the DOJ from enforcing such ADA rules today. In a recent complaint, H&R Block was found non-compliant after 2 deaf plaintiffs were unable to complete tax returns resulting from the company’s lack of assistive technology (screen reading software and refreshable braille displays).

The Post-Settlement Understanding
As brick and mortars aren’t expected to supply wheelchairs, but an environment (ramps and widened doors) where assistive tech can be used, websites where business is conducted are expected to provide an environment where assistive tech (screen readers, braille displays) will work.

In the interim, NAR President Tom Salomone has contacted Assistant Attorney General Vanita Gupta noting the uncertain state of the law, and how it has encouraged demand letters, lawsuits and confusion in the industry. Regardless, firms are advised to start looking at their real estate websites from a different perspective.

Real estate website falling behind the times? Refresh with the latest tools and technology from Properties Online.