Target Your Real Estate Marketing for Success with Detailed Buyer and Seller Profiles – Part Two Ancient Greece famously popularized the saying, “Know thyself.” But when it comes to real estate marketing, the phrasing should be, “Know thy clients.” Here’s part… Read More »Do you know your target market?
Detailed Buyer and Seller Profiles – Part One Just how well do you know your buyers and sellers? The better you understand your target audience, the more equipped you are to help them meet their goals. Fine-tune your real estate marketing… Read More »Target Your Real Estate Marketing for Success
There are 4 key features of effective real estate sites that every agent should start with.
You know the saying, “change is the only constant in life?” Greek philosopher Heraclitus was not talking about social media when he wrote it, but it definitely applies. Facebook, in particular, has released multiple updates that ultimately change our user experience and how we market listings and our real estate business. Essentially, Facebook is currently implementing plans to improve users’ News Feeds by reducing the organic reach of posts that are too promotional, or seemingly irrelevant to the user. Before you throw your hands up and say you don’t want to play anymore, take note: Facebook drives HALF of all referral traffic to property websites. Don’t panic; just follow our Dos and Don’ts for sharing your listings on Facebook. Your goal should be developing personal relevance for your Facebook audience.
January has always been known as the month for resolutions. It is also a great month for predictions. I love seeing what experts anticipate for the coming year in areas like technology, marketing and real estate. Each new year is full of possible, and things unknown yet to come. So, what’s new for you in 2015? Where will your real estate business take you? Will you (continue to) embrace digital technology and social media marketing to better market and sell your listings? Will each of your listings have its own single property website? We’d love to be part of your resolutions.